Apple has expanded its streaming service, Apple TV+, with the launch of an app for Android devices.
The new app allows users of Android smartphones, tablets, and foldable devices to access Apple’s premium content, which was initially exclusive.
Previously, Apple TV+ was only accessible to Android users through Google TV, requiring an existing Apple account. With this development, users can now create an Apple account directly on their Android device and subscribe via Google Play billing, with the monthly subscription remaining at $9.99.
This is expected to increase Apple TV+ adoption, particularly in regions where Android dominates the market.
A Growing Library of Premium Content
Apple TV+ is home to acclaimed original productions such as Ted Lasso, Severance, The Morning Show, Hijack, Masters of the Air, and Killers of the Flower Moon. The service also offers live sports content, including Major League Soccer (MLS) Season Pass, which starts at $12.99 per month or $79 per season, and Friday Night Baseball.
The app includes features such as offline downloads, watchlists, and cross-device syncing, ensuring users can continue watching content seamlessly across multiple devices. However, one of its limitations is the absence of an in-app Store for renting or purchasing movies and shows, a feature available on Apple devices.
Apple’s Expanding Services Business
Apple’s Services division has become an important revenue driver, contributing over $100 billion annually. With the introduction of Apple TV+ to Android, the company is tapping into the global Android user base, which accounts for 72% of the smartphone market.
Apple is growing its subscription-based revenue streams beyond hardware sales. Despite its reputation for high-quality content, the tech giant has not disclosed viewership figures for Apple TV+.
However, its impact on the entertainment industry is undeniable. The platform became the first streaming service to win an Academy Award for Best Picture with CODA and secured 10 Emmy wins in 2024 across major categories.
Availability and Rollout
The Apple TV+ app is now available for download on Google Play Store, with the rollout beginning on Wednesday. While this is a rare move by Apple to bring one of its core services to Android, it shows a growing openness to platform expansion, particularly in the competitive streaming market.
