Tech | Business | Economy

Author: Techeconomy

  • How Digital Transformation is Shaping Modern Businesses

    How Digital Transformation is Shaping Modern Businesses

    The businesses that succeed today won’t necessarily be the ones with the most advanced tools—they’ll be the ones with the clearest vision of how to use them to create lasting value.

    The way businesses create value today has fundamentally shifted, with digital tools redefining how we think about operations, customer engagement, and growth.

    For someone like me, who has spent years building ventures across energy, technology, and finance, this evolution isn’t abstract.

    It’s something I’ve experienced in the trenches of startups and scaled businesses alike. The change is undeniable—digital technologies aren’t just tools; they’ve become the backbone of strategy, execution, and value delivery.

    Take the energy sector, for example. At Gasify, a company I’ve had the privilege of shaping, we saw an industry riddled with inefficiencies.

    Traditional models relied on fragmented supply chains and outdated distribution systems that failed to meet the needs of a fast-growing population.

    Supply Chain Analytics Market Projected to Surpass $30 Billion by 2032

    By introducing technology into the equation, from real-time data analytics to streamlined logistics platforms, we built something that not only solved inefficiencies but also unlocked new opportunities for growth.

    This wasn’t just about selling gas more effectively—it was about enabling businesses to make smarter decisions while improving access and reliability for customers.

    The ripple effect of applying digital tools in this way is far-reaching; it changes how industries think about scalability, customer experience, and resilience.

    But digital advancement doesn’t operate in silos. It’s interconnected, affecting everything from how teams collaborate to how businesses engage with their ecosystems. In running The Hive Incubator, I’ve worked with early-stage startups that exemplify this principle.

    These aren’t companies trying to apply technology for technology’s sake—they’re building solutions that seamlessly integrate into broader value chains.

    One example is a logistics startup we supported, which used machine learning to predict delivery times and optimize routes in real time.

    This wasn’t just a productivity boost; it reshaped the company’s relationship with its clients by creating transparency and trust.

    Digital tools, when applied thoughtfully, have this unique ability to shift perceptions, turning everyday interactions into value-added experiences.

    That said, adopting digital solutions isn’t without its challenges. It’s easy to get swept up in the promise of new technologies and lose sight of the foundational work required to make them effective. Businesses often mistake deploying tools for achieving results.

    Without aligning digital initiatives to broader goals, these efforts can quickly become expensive distractions. I’ve seen companies invest heavily in tech platforms only to discover they didn’t have the operational frameworks to support them.

    Digital systems amplify both strengths and weaknesses, so it’s essential to approach their integration with a clear understanding of where the gaps are and how they can be addressed.

    One of the most important lessons I’ve learned from building businesses is that growth and efficiency aren’t mutually exclusive when digital solutions are applied correctly. In fact, they often go hand in hand.

    At Gasify, for instance, digitizing the supply chain allowed us to scale faster than we could have imagined while reducing costs in key areas.

    We didn’t just grow for the sake of growth; we grew in a way that made us more efficient, competitive, and resilient. That’s the kind of impact digital tools should aim to achieve.

    This principle extends to how businesses think about their customers. Digital channels have transformed how companies engage with their audiences, offering new ways to understand preferences, deliver personalized experiences, and build long-term loyalty. However, these capabilities come with a responsibility to use them wisely.

    Data privacy and ethical considerations have become critical factors in how businesses deploy digital strategies.

    Data Privacy Trends and App trackers report, numbers and technological development | Digital Transformation

    Customers are more informed than ever, and the ability to balance innovation with transparency is what separates companies that thrive from those that falter.

    Businesses must ask themselves whether their digital strategies are truly aligned with the needs and expectations of the people they serve.

    Another aspect that often gets overlooked in conversations about digital innovation is the role of talent. You can have the best tools in the world, but without the right people to wield them, they’re meaningless.

    Building the right team has always been a cornerstone of my approach, whether at Gasify, The Hive Incubator, or in Cosmo and Uni services.

    Digital tools are only as effective as the people using them. This means investing in training, creating cultures that embrace change, and ensuring teams are empowered to think critically about how technology fits into broader goals. It’s not enough to hire people who know how to use tools; you need people who understand why those tools matter and how they can be used to create value.

    One of the most exciting things about the digital age is the way it democratizes opportunity. Businesses that traditionally struggled to compete due to a lack of resources now have access to tools that level the playing field.

    Cloud computing, for example, has drastically reduced the cost of entry for startups, allowing them to compete with larger, more established players. At

    The Hive, we’ve seen how tools like this enable entrepreneurs to scale their businesses faster and more efficiently than ever before. But with this newfound access comes an even greater need for strategic thinking. Just because you can use technology doesn’t mean you’re using it effectively.

    The most successful businesses are those that view digital tools as enablers rather than solutions in themselves.

    It’s also worth considering how digital advances reshape the competitive landscape. In the past, companies might have relied on proprietary assets or geographic advantages to gain a foothold in the market.

    Today, the competitive edge often comes from the ability to iterate quickly and adapt to changing conditions. This agility is made possible by digital systems that provide real-time insights, automate processes, and create feedback loops that drive continuous improvement.

    But speed isn’t everything. Being quick to market means nothing if you’re delivering something that doesn’t meet a real need. The balance between speed and intentionality is what makes or breaks digital initiatives.

    Reflecting on these dynamics, it’s clear that businesses can’t afford to treat digital tools as optional add-ons.

    They’re integral to how we build, grow, and sustain value in a world that is increasingly interconnected. Yet, with this integration comes the need for balance.

    There’s a temptation to over-rely on technology at the expense of the human elements that make businesses thrive—relationships, trust, and the ability to adapt when things don’t go as planned.

    The most successful companies I’ve worked with are those that understand this balance and strive to get it right.

    Looking ahead, it’s hard not to feel optimistic about the possibilities digital tools continue to unlock.

    From AI-powered analytics to blockchain-enabled transparency, the innovations on the horizon have the potential to reshape industries in ways we can’t fully predict. But no matter how advanced these tools become, their value will always depend on how well they’re integrated into thoughtful strategies.

    The businesses that succeed in the digital age won’t necessarily be the ones with the most advanced tools—they’ll be the ones with the clearest vision of how to use them to create lasting value.

    For me, the journey through energy, finance, and technology has reinforced one key takeaway: digital tools are not just about improving what’s already there.

    They’re about challenging assumptions, rethinking models, and finding better ways to meet the needs of customers, partners, and communities. That’s the real promise of digital progress—not just to do things differently, but to do them better.

    The Author – Folajomi Adegbulugbe

    Folajomi Adegbulugbe is an accomplished entrepreneur and business leader with a proven track record of building and scaling ventures across various industries. He co-founded Pristin Capital and launched successful startups like Jo’s Indulge, furnisheet and Gasify. Currently leading The Hive Incubator in Akure, he supports startups by providing mentorship and resources.

    With dual Master’s degrees in International Business and Finance and currently pursuing an MBA at Imperial College London, Folajomi brings strategic insight and innovative thinking to business, investment, and mentorship. Passionate about teaching and collaboration, he is dedicated to helping others unlock their potential and drive meaningful impact.

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  • MTN Nigeria Foundation Donates Learning Support Materials to Over 1000 Students across Nigeria

    MTN Nigeria Foundation Donates Learning Support Materials to Over 1000 Students across Nigeria

    The MTN Nigeria Foundation recently embarked on an initiative to donate support materials to nominated schools in seven states across the six geopolitical zones, including Edo, Oyo, Katsina, Nasarawa, Bauchi, Anambra and Enugu.

    The donations form part of the foundation’s Learning Support Materials Initiative (LSMI) aimed at improving learning experiences for students nationwide

    The MTNF Learning Support Material Initiative (LSMI) is a program created to empower students with essential academic tools, enabling them to reach their highest academic capabilities.

    Over 1000 students received vital resources such as school bags and exercise books, with the schools also receiving additional equipment like umbrellas and  Wi-Fi routers to aid the implementation of technology in learning.

    The initiative forms part of MTN Foundation’s broader commitment to youth empowerment and educational development in Nigeria. Over the years, the foundation has invested in education through several initiatives.

    These include the MTN Scholarship Scheme for science and technology students and blind scholars at the undergraduate level. Additionally, MTN Foundation’s Science and Technology Lab Project (STLP) has resulted in the refurbishment of 102 science laboratories in public secondary schools across the country.

    Speaking on the Learning Support Material Initiative (LSMI) and the Foundation’s dedication to national development through education, Odunayo Sanya, the executive director, MTN Foundation, said:

    “At MTN Nigeria Foundation, we believe that education is the cornerstone of growth and development, and all students deserve access to the resources necessary to unlock their full potential. This initiative emphasizes our commitment to fostering an enabling environment for learning and supporting access to quality education.”

    The impact of these donations was evident and appreciated by students who expressed that the learning materials would aid their learning process and educators who affirmed that they would be put to good use.

    This initiative demonstrates how corporate entities can play pivotal roles in supporting societal needs while promoting sustainable development within the communities they serve.

    The Learning Support Materials Initiative by MTN Foundation highlights its unwavering dedication towards empowering young minds across Nigeria.

    Through strategic educational support programs, the foundation contributes to bridging resource gaps faced by several public institutions and shaping brighter futures nationwide.

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  • Binance: Full Text of Tigran Gambaryan’s Account on His Detention in Nigeria

    Binance: Full Text of Tigran Gambaryan’s Account on His Detention in Nigeria

    Tigran Gambaryan, the head of financial crime of crypto firm Binance, Friday, has opened up on his detention in Nigeria.

    This is the first time Tigran Gambaryan would comment, revealed what transpired from the time, himself and Nadeem Anjarwalla, another Binance executive were arrested in Nigeria

    It all started on March 1, 2024 in the first of tumbling naira, the Office of the National Security Adviser (NSA) has said the Federal Government was investigating the operations of Binance, a cryptocurrency exchange company.

    Afterwards, officials of the company were detained and subsequently charged to court.

    After his release in October 2024, Tigran Gambaryan left the country.

    Today 14/2/2024, using his verified X handle, he provided details of alleged bribe demands naming three Nigerian lawmakers, including the date it occurred and the conditions under which it was demanded:

    READ:

    “Some Unknown Facts- you can read the rest in the Wired article and the NPR story.

    The DSS was involved in the House of Representatives matter. We met with them at their office on Friday, January 5, 2024, as a prerequisite to our meeting with the House of Representatives. They alluded to the fact that we had to comply with whatever the House members instructed us to do. 

    At the House meeting, there were three members present. Two of them were Peter Akpanke and Philip Agbese, both working under the leadership of Ginger Obinna Onwusibe. There was a third House member, but I don’t recall his name. They set up fake cameras and media to make the meeting appear official, but the cameras weren’t even plugged in. As you may already know, this ended with them asking for a $150 million bribe, paid in cryptocurrency into their personal wallets. A Mickey Mouse operation at its best.

    @NuhuRibadu invited us to the official meeting and worked through Sa’ad Abubakar. Another key figure in this situation was Hamma Adama Belloji. Ogunjobi was just a pawn; they used him too. This was a sold as a friendly meeting with the NSA, the head of the SEC, and the CBN governor and include the discussion of the bribe that was solicited by the house of representatives.

    The $26 billion figure they kept pushing publicly as some mystery money escaping Nigeria is complete BS. This information was provided in response to their request and was simply cumulative trade data for Nigerians on the platform. This money didn’t leave Nigeria—it was just people buying and selling crypto. For example, if you trade $100 a hundred times, that’s $10,000 in trade volume, but in reality, you only used $100. Again, just another example of them lying to cover up their BS investigation.

    They lied about Nadeem escaping during mosque prayers. In reality, he returned and escaped afterward. I don’t know exactly how he managed to flee. He emailed me in November, but we haven’t discussed the details of his escape. It’s possible he paid someone off, but I have no proof. If Belloji had simply checked his passport for a visa, he would have realized that Nadeem did not use that passport to travel to Nigeria.

    They sent a letter to the U.S. Embassy and the British High Commission, falsely claiming that we were voluntarily participating in strategic talks. This was a blatant lie.

    Nadeem did not escape lawful detention—we were being held illegally. Belloji even admitted that he would fabricate evidence to obtain a court order to detain us for 14 days. Once the court order expired, they were unable to get an extension from the judge. At that point, they continued holding us illegally and had no justification for doing so.

    There was a lot of noise about using Interpol to capture Nadeem. As someone who has been involved in multiple extradition cases, I can confidently say this was a joke. Extradition is a lengthy legal process, and no rational judge in Kenya or wherever would ever approve extradition for someone who escaped illegal detention at the hands of rogue law enforcement—especially when that detention involved holding employees hostage to pressure their employer. All noise.

    They tried to use us to violate international privacy laws by demanding user data on all Nigerians to target opposition members allegedly “manipulating the price of the naira.” However, they all knew that the naira’s devaluation was a direct result of Tinubu’s monetary policy, which depegged the naira from the dollar. I’m not saying this policy decision was wrong, but everyone understood that removing government intervention would lead to extreme devaluation. Instead of acknowledging this, they used Binance as a scapegoat.

    They also detained innocent EFCC detectives who weren’t even present when Nadeem “escaped.” If anyone should have been detained, it was Belloji, for multiple basic law enforcement failures, incompetence, and negligence- including:

    • Failing to search our belongings
    • Not checking passports for visas
    • Neglecting to coordinate with    immigration to issue travel restrictions or alerts
    • Mismanaging the situation internationally, creating an unnecessary diplomatic crisis

    We had a strong working relationship with Nigerian law enforcement, but their greed destroyed all cooperation between Nigeria and the entire industry.

    They even threatened administrators at Nizamiya Hospital, instructing them not to admit me when I was extremely ill. Additionally, they pressured the hospital to withhold my medical records from my attorneys. This was later confirmed by the Turkish Ministry of Health when my friend met with their officials in Turkey. 

    Ribadu emphasized that he wanted billions in payouts to fund his future political ambition. However, when the corruption scandal came to light, he was trapped—because any settlement would now be perceived as a bribe. I guess he really wanted his boss’ job 🙂

    Ribadu even hired a U.S. law firm to negotiate my release, but this failed due to their incompetence and greed.

    Looking at you Idayat Hassan.

    Ribadu overstepped his authority and embarrassed Nigeria in front of U.S. National Security Advisor Jake Sullivan.

    Ribadu acting like an asshole angered the White House and led to diplomatic repercussions—the U.S. limited visas to the Nigerian delegation for UNGA, and Biden refused to meet with Tinubu until my situation was resolved.

    In the end, Ribadu overestimated his influence. They thought they could secure a quick win, but instead, they created an international incident, exposing his incompetence on a global scale.

    That’s it’s for me for now. I don’t want to dwell on this, but it’s important for Nigerians to get the facts. I met amazing people in Nigeria. It’s a shame that these muppets are in charge”.

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  • The Future of Cybersecurity in the Age of the Internet of Things

    The Future of Cybersecurity in the Age of the Internet of Things

    The rise of the Internet of Things (IoT) is not just a passing fad—it’s an inevitable evolution of technology.

    As our world becomes more interconnected, everyday objects—from refrigerators to lights to jump ropes to watches to cars and medical devices—are now capable of transmitting data.

    This rapid expansion brings with it remarkable conveniences but also unprecedented risks.

    The very technology designed to make life easier has given rise to new vulnerabilities for cybercriminals to exploit.

    In the past, cybersecurity was a task focused on protecting computers and networks. But with the explosion of IoT devices, we’re dealing with a much broader landscape. Every connected device—no matter how small or seemingly insignificant—becomes a potential target.

    The stakes are higher, and the opportunities for hackers have never been more abundant. As a result, the way we approach cybersecurity must undergo a radical shift.

    One of the most concerning issues I’ve observed is the severe lack of security in many IoT devices. In their rush to market, manufacturers often sacrifice security for convenience and cost savings, leaving serious vulnerabilities exposed.

    A prime example is the rise of smart home devices like security cameras and thermostats, which often ship with default passwords that users never bother to change—or worse, no passwords at all.

    This makes these devices an easy target for attackers. When IoT devices are breached, the fallout extends far beyond the individual.

    IoT and Wi-Fi
    IoT | Wi-Fi

    An attack on one device could be the gateway to a much larger assault on critical infrastructure. Many IoT devices continuously transmit data, providing cybercriminals with more opportunities to intercept and manipulate sensitive information.

    Looking ahead, securing IoT won’t be limited to traditional network protections. The focus will need to shift to securing entire ecosystems. As IoT devices become embedded in sectors like healthcare, transportation, and urban infrastructure, the security of these interconnected systems becomes paramount.

    A vulnerability in one device can create a ripple effect, compromising entire networks. To tackle this challenge, we need to adopt a Zero Trust model—no device, regardless of how trusted it seems, should be allowed to access systems without proper verification.

    Every connection, every device, requires continuous monitoring and validation to prevent unauthorized access.

    I find the speed at which IoT technology is advancing to be quite alarming, and unfortunately, security measures aren’t evolving at the same pace. We cannot afford to be reactive in an age where devices could literally control everything from power grids to medical equipment.

    The security frameworks of tomorrow need to be adaptive, agile, and future-proof. This will mean integrating Artificial Intelligence (AI) and machine learning into our security measures to detect threats and anomalies in real-time.

    AI can quickly analyze data from multiple devices, identifying potential risks far faster than human intervention could ever manage.

    Manufacturers have a crucial role in this shift. For too long, IoT devices have been released with security features as an afterthought. Security must be built in from the very beginning. This means incorporating rigorous testing, encryption, and authentication protocols into devices before they hit the market.

    Looking at the broader picture, the future of IoT isn’t just about consumer devices, comfort and convenience. While smart homes, wearables, and personal gadgets have dominated the IoT conversation so far, we are rapidly moving toward a future where critical infrastructure will also rely on IoT.

    Autonomous vehicles, smart cities, and connected healthcare devices are all emerging, but with these advancements come new, high-stakes risks. A security breach in a connected vehicle or a medical device could result in disastrous consequences.

    The security of IoT devices is no longer just about protecting data—it’s about protecting lives. As IoT technology continues to evolve, our security strategies must also evolve to ensure that both data and human lives are safeguarded.

    What does all this mean? The future of cybersecurity in an IoT-driven world is daunting, yet it is far from hopeless.

    As the number of connected devices multiplies, we must become more proactive in our approach to security—anticipating future threats rather than merely reacting to current ones. This means thinking beyond simple data protection and focusing on securing the ecosystems that make up our digital world.

    With continuous improvements to security protocols and a commitment to designing security into IoT devices from the beginning, we can build a future where IoT’s potential is realized without compromising safety.

    To me, the future of cybersecurity in the IoT age isn’t just about defending against attacks. It’s about creating systems that are resilient by design—systems that can withstand even the most sophisticated threats. We must stay vigilant, but we must also be forward-thinking. If we get this right, the IoT era doesn’t have to be one defined by vulnerability. It can be one where the security and safety of the digital world we’re building become its defining characteristics.

    —-

    About Emmanuella Sophia Shammah

    Emmanuella Sophia Shammah is a cybersecurity professional, educator, and community builder specializing in network traffic analysis, incident response, and digital forensics. As the founder of the Queen of Cyber YouTube channel, she simplifies cybersecurity concepts and supports aspiring professionals.

    With a Psychology degree from Covenant University and certifications like Blue Team Level 1, Linux+, and CompTIA CySA+, she blends technical expertise with a passion for knowledge-sharing. Through threat intelligence programs and digital forensics investigations, she actively tackles modern cybersecurity challenges while fostering awareness and resilience in the digital space.

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  • Building Trust through Data Privacy – A Strategic Approach for Digital Payments

    Building Trust through Data Privacy – A Strategic Approach for Digital Payments

    “All Hail AI!” was the buzzword when generative AI took the world by storm. However, when people learnt how these language models were trained with people’s data without their consent, it raised concerns about data security and trust.

    Similarly, as digital payments become the new face of commerce, trust has become the key currency that defines a company’s success or downfall.

    For Payment Service Providers (PSPs) data privacy is not just a checkbox anymore, it is the bedrock of customer loyalty and sustained growth.

    Why is data privacy Important?

    Think of all the data you generate every time you make a digital payment, from your personal information to your location and financial details.

    Now imagine what happens when this information is mishandled or even worse, exploited for ill intent. It is no wonder that 94% of consumers, according to the Cisco 2024 Data Privacy Benchmark Study, say they wouldn’t purchase from a business they don’t trust to protect their data.

    Data breaches can destroy customer confidence in addition to causing enormous financial damages. Years of work to establish credibility and a clientele can be reversed by a single data leak.

    For PSPs, prioritizing data privacy is not just about keeping hackers at bay, it is about building a solid reputation. Reassuring your customers that,” We’ve got your back” in today’s world is worth its weight in gold.

    By embedding privacy into the operations and company foundation, PSPs can secure customers, drive loyalty to the brand and ultimately execute their digital payment strategy since in this field trust begins with privacy.

    How much are companies spending on data privacy?

    Safeguarding data privacy can lead to financial gains! The Cisco study further states that in 2023, companies spent an average of $ 2.7 million on privacy initiatives with large corporations increasing their budgets by 7-8% as a result. For every $100 spent, businesses saw a $160 in returns.

    Additionally, this is not just about computing losses from breaches, but it also incorporates improved efficiency, stronger customer relationships and a clear competitive edge.

    The financial benefits of investing in data privacy extend beyond avoiding penalties. Companies that prioritize privacy witness enhanced customer loyalty to their brand which results in high retention rates.

    This serves as a golden ticket, especially in a competitive market like the payment industry where customers are more likely to choose and stick with businesses they trust. So, then the question isn’t, “Can we afford to prioritise data privacy?” but rather is, “Can we afford not to?

    How digital payment companies are leveraging data privacy to build trust

    Leading in digital payments goes hand in hand with making data privacy a fundamental pillar of business strategy.

    Take Network for example, a provider of technology-enabled payment services in the Middle East and Africa (MEA) region.

    The company has designed a multi-layered defence system that provides end-to-end data security protection for its solutions like QR code payment, which protects customers’ private data during payments. All crucial information is encrypted and stored within the code.

    By giving people authority over their data and exhibiting a dedication to moral data management, PSPs are building consumer confidence and security, which promotes broader usage of their services.

    Tips for protecting data and building trust in digital payments

    Building trust in the digital payment landscape isn’t a one-sided task. Instead, it is a shared responsibility between businesses and consumers.

    For businesses this means implementing encryption and multi-factor authentications to secure sensitive data; much like how Google plays the role of a police officer as it immediately interrogates you when you sign in to your account with a new device.

    Businesses also communicate their data policies clearly and conduct audits to comply with regulations like the Data Protection Act or General Data Protection Regulation (GDPR) or Payment Card Industry Data Security Standard (PCI DSS).

    On the other hand, consumers can play their part by using strong passwords; your pet might be the shield to your happiness, but it isn’t strong enough to safeguard your finances.

    Customers can also enable two-factor authentication, review privacy settings on the apps they install, stay cautious of phishing scams and keep devices updated. It is through collaborative efforts that these initiatives can create a safe digital ecosystem.

    Businesses should invest in ongoing education for their teams. Employees who understand the importance of data privacy are less likely to make errors that might compromise data.

    Moreover, leveraging advanced technologies such as artificial intelligence can help identify vulnerabilities and even mitigate risks before the blow up.

    Looking ahead

    Data privacy is about taking advantage of opportunities as well as avoiding risks. By integrating privacy into their core operations, PSPs may promote innovation and facilitate cross-border transactions.

    The risks to data privacy increase proportionally with technological advancements. Businesses that adjust and remain ahead of these obstacles will keep winning because they are able to guarantee a seamless and secure experience for customers.

    Therefore, prioritising data privacy isn’t just smart, it is essential. It is the key to building resilient businesses and loyal customers, paving the way for a secure and interconnected future.

    [*Article by Network]

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  • PHOTO NEWS: GBB Data Centre Continues to Attract Interests from States  

    PHOTO NEWS: GBB Data Centre Continues to Attract Interests from States  

    Galaxy Backbone, Nigeria’s premier ICT infrastructure and digital solutions provider, has continued to attract interests from different government institutions and businesses.

    GBB is dedicated to enabling seamless connectivity, secure cloud services, and cutting-edge cybersecurity solutions for government institutions and businesses.

    With a world-class Tier III & IV Data Centres, Security Operations Centre (SOC), and Network Operations Centre (NOC), GBB under the leadership of Professor Ibrahim Adepoju Adeyanju, the managing director and chief executive officer, provides mission-critical support for digital transformation initiatives across the country.

    Photo News

    Galaxy Backbone - GBB and States
    L-R Professor Chidiebere Onyia, Secretary to the Enugu State Government, meeting with Professor Ibrahim Adeyanju(R), MD/CEO, Galaxy Backbone (GBB) Limited, during the latter’s official visit to the Enugu State Government house recently.
    Galaxy Backbone and Gombe Police Commissioner
    L-R : Ibrahim Bello, Regional Coordinator, North East, Galaxy Backbone(GBB) Limited, CP Bello Yahaya, Commissioner of Police, Gombe State. During the tour of GBB’s state of the art Safe City, Command Centre in Gombe.

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  • AI: An Ally, Not an Enemy, of Strategic Thinking

    AI: An Ally, Not an Enemy, of Strategic Thinking

    I do not consider myself an early adopter of technology, nor do I consider myself a late adopter. I’d say I’m one of those that need just enough of the right kind of nudges to get me to trial and thereafter, I quite enjoy the playing and exploration stages of learning a new application. One such opportunity occurred this week, when as a business unit, we commenced our exploration of the AI based tools that will enhance our delivery of strategy internally, for our clients and new business prospects. This experience inspired this article.

    The rise of artificial intelligence (AI) in advertising has sparked heated debates about its role in creative strategy, campaign execution, and the future of human-driven marketing. Some critics argue that AI threatens strategic thinking, replacing human ingenuity with automation.

    An alternative perspective is that AI is not the enemy of strategy but an invaluable ally – it enhances productivity, allows room for critical thinking, and does not substitute the emotional intelligence (EQ) and social intelligence that a human offers.

    AI empowers strategists to focus on what truly matters: data driven insights matched with irreplaceable human connection, to inspire creativity.

    A Catalyst for Productivity

    Like most industries, advertising moves fast, it is an industry that demands efficiency with output and that takes time. But the introduction of AI potentially relieves us of the time-consuming tasks, freeing up critical thinking time better used for quality of insight and incisive ideas.

    supply chain trends, security
    AI in Supply Chain

    Very importantly it liberates and gives the strategist back time for the critical task of playing and exploration, that enables them to build an effective creative bridge.

    The heavy lifting done by AI-driven analytics platforms helps process consumer data, identifying trends and invites the strategist to use their own social intelligence to correlate or corroborate the information.

    From the prompts delivered by the AI tools I’ve used, I had the benefit of stretching my thinking sooner and further than I had been able to before.

    The rapid data processing not only saved me time but also enabled a richer conversation with my clients, empowering us to make more informed decisions.

    I’m learning the benefit of prompts and using predictive analytics, powered by machine learning, to better explore consumer behaviours and user journeys.

    With AI-driven automation tools, take-over of repetitive, low-value tasks enabled me to redirect my efforts toward higher-order thinking, the very reason someone like me would have fallen in love with strategy to begin with.

    Liberating Critical Thinking

    Rather than stifling strategic thought, AI amplifies it. By handling tedious and complex computational work, AI grants strategists more mental bandwidth to tackle big-picture challenges. Instead of being bogged down by manual research from multiple sources, data analysis and then synergising information strategists are able to dedicate their energy to interpreting data in meaningful ways.

    Strategic thinking involves creativity, problem-solving, and adaptability — skills that AI cannot replicate. AI provides the insights, but relies on the human desire to engage, to persistently ask and refine the questions, synthesise information, and make the final decisions.

    The intersection of AI-generated insights and human intuition creates a dynamic synergy where strategy is both data-informed and emotionally resonant.

    For instance, AI can suggest optimised ad placements, but human strategists must determine how those placements align with brand storytelling. AI can analyse past performance and recommend content formats, but only human creatives can craft the narratives that inspire and connect with audiences. The key lies in collaboration. AI supplies the tools, while humans provide the vision.

    Unlocking Emotional Intelligence and Social Awareness

    Advertising is not just about reaching an audience; it is about resonating with them on an emotional level. AI, while highly advanced, misses nuances such as cultural context, social and ethical consideration, and human emotions. Emotional intelligence (EQ) and social intelligence is the preserve of the human behind the machine.

    AI cannot fully grasp the depth of human emotions that drive decision-making. Human strategists help craft messaging that is empathetic, inclusive, and aligned with societal values. Emotional intelligence is essential to tap into human experiences in ways that AI alone cannot replicate.

    A brand’s reputation requires a deep understanding of human emotions and societal expectations, skills that remain uniquely human and core to the role of a strategist.

    Similarly, social intelligence plays a vital role in identifying emerging cultural shifts and trends. Understanding subcultures, generational attitudes, and regional differences requires lived experiences, empathy, and an awareness that AI cannot authentically replicate.

    The Future of AI and Human Collaboration

    AI and Jobs by MarkoAliaksandr shutterstock.com
    Job search – [CREDIT: MarkoAliaksandr/ shutterstock.com]
    In my humble assessment, success as a strategist demands that we leverage AI as a powerful assistant in order to accelerate critical thinking, judgment, and strategic oversight. The core of advertising, brand storytelling and connection, will remain firmly in human hearts and hands.

    The top three observations I am making from my own learning journey are: To maximise the benefits of AI, strategists should:

    1. Invest in AI Literacy– familiarise yourself with AI tools and their capabilities as it will unlock your own expediency towards critical thinking and incisive ideation
    2. Embrace AI for Efficiency– utilise AI to handle data-heavy tasks, information packaging and effective formatting
    3. Create a Culture of Collaboration– The future lies in the seamless collaboration between AI and human intelligence, where both entities enhance the other’s strengths

    Where to From Here?

    AI is not the adversary to the discipline or role of strategy; it is an ally that accelerates productivity. AI frees us to focus on what truly matters: crafting meaningful, impactful work that connects with people on a human level. Essentially, AI cannot replace humans, but it has the potential to replace humans who do not embrace it and learn how to use it proactively.

    About the writer: 

    *Tumi Rabanye is chief strategy officer at Leagas Delaney South Africa with experience in various sectors including broadcast, telecoms and financial services. Leagas Delaney is an independent communications agency with offices in London, Hamburg, Milan, Shanghai, Johannesburg and Cape Town.

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  • The AI Tipping Point: Can We Keep Up With the Future?

    The AI Tipping Point: Can We Keep Up With the Future?

    Artificial intelligence isn’t just a technological revolution – it’s the defining force of our time. It’s not some distant, sci-fi concept; it’s here, reshaping industries, economies, and even the way we think about the future.

    The pace of AI development is accelerating, and with it comes a profound question: will we rise to meet the opportunities and challenges, or will we let this transformation spiral beyond our control?

    The world’s greatest thinkers agree – we are on the verge of something extraordinary. The emergence of AI capable of reasoning, learning, and even self-improvement will redefine what it means to be human.

    But as we rush toward this future, we’re also standing on the edge of risks that could undo us entirely. The stakes couldn’t be higher.

    The Accelerating Wave of Progress

    History shows us that technological progress isn’t linear – it’s exponential. As futurist Ray Kurzweil’s Law of Accelerating Returns explains, each new innovation builds upon the last, compressing centuries of progress into decades and, eventually, years. What once took lifetimes now happens in the blink of an eye.

    Take the 20th century as an example. In just a hundred years, we went from horses to cars, from telegrams to the internet, from rudimentary medicine to life-saving antibiotics. Now consider this: the technological leap of the 20th century is being repeated every few decades – and soon, every few years.

    AI is the engine behind this acceleration. In just the past decade, we’ve seen tools like OpenAI’s GPT models, Google’s DeepMind solving decades-old scientific problems, and the rise of models like China’s DeepSeek, which has proven that cutting-edge innovation no longer requires a Silicon Valley address.

    DeepSeek, for instance, achieved performance comparable to the best Western AI systems at a fraction of the cost, upending the global tech balance and sending ripples through markets.

    But the story of AI isn’t about one breakthrough or company – it’s about a trajectory that’s racing faster than we can predict.

    The AI Evolution: From ANI to AGI to ASI

    To understand where we’re heading, let’s break AI into three stages:

    1. Artificial Narrow Intelligence (ANI): This is where we are now. AI excels at specific tasks like language translation, driving, or predicting stock movements. Think Siri, Tesla, or Google Translate – powerful, but specialized.
    2. Artificial General Intelligence (AGI): This is the next step. AGI will match human intelligence across all domains. It won’t just respond to questions; it will reason, learn new skills, and solve problems in ways that rival human ingenuity.
    3. Artificial Superintelligence (ASI): This is where it gets both thrilling and terrifying. ASI would surpass human intelligence by orders of magnitude, solving problems we can’t even articulate today. Imagine a system that could cure every disease, reverse climate change, or even make death optional. But ASI could also lead to catastrophic outcomes if its goals don’t align with ours.

    Here’s the kicker: the leap from AGI to ASI might happen in days, hours, or even minutes. Once an AGI can improve itself – a concept called recursive self-improvement – its intelligence could increase exponentially. What starts as a tool designed by humans could quickly surpass us in every conceivable way.

    The Promise of AI &  The Risks We Can’t Ignore

    It’s easy to fixate on the risks, but AI’s potential for good is staggering. Imagine a world where healthcare is revolutionized, education is democratized and climate change is tackled.

    The promise of AI isn’t just technological – it’s deeply human. It’s the chance to solve problems that have plagued us for millennia and unlock possibilities we haven’t dared to imagine.

    But with great power comes great responsibility. AI doesn’t share our values – unless we program it to. And even then, what happens if those values are misaligned or misunderstood?

    The paperclip maximizer thought experiment illustrates this perfectly. Imagine an AI tasked with maximizing paperclip production. It might conclude that the most efficient path is turning all of Earth’s resources – including humans – into paperclips. It’s a simple example, but it highlights the risks of creating systems that operate on goals detached from human priorities.

    Even today, we’re seeing glimpses of these challenges. Models like DeepSeek, for instance, reportedly avoid politically sensitive topics like Taiwan or Tiananmen Square, reflecting the biases – or agendas – of their creators.

    As AI becomes more powerful, who decides what it values, and whose interests it serves?

    The Urgency of Now

    Here’s the truth: AI isn’t waiting for us to figure this out. The future is hurtling toward us, and we’re woefully underprepared.

    To navigate what lies ahead, we need to act now. AI isn’t a competition – it’s a shared responsibility. Ensuring AI systems share human values – is humanity’s most urgent challenge. If we get this wrong, the consequences could be irreversible.

    AI isn’t just a technical issue – it’s a societal one. Everyone, from policymakers to everyday citizens, needs to understand what’s at stake.

    The rise of AI is inevitable, but its trajectory is not. It could usher in a golden age of human flourishing or lead us into disaster.

    The difference lies in the choices we make today. History has handed us the pen to write the next chapter of human progress. Let’s make sure it’s a story worth telling.

    *Written by: Heath Muchena, Founder of Proudly Associated and author of Artificial Intelligence Applied and Tokenized Trillions.

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  • Ahead Raining Season – How AI Can Assist in Flood Prediction

    Ahead Raining Season – How AI Can Assist in Flood Prediction

    An undeniable reality of living in the 21st century is that we are increasingly being confronted with changing weather patterns.

    In densely populated communities, which are common in developing nations as people look for economic opportunities, unforeseen natural phenomena such as flooding can be massively destructive.

    From extreme heat and severe thunderstorms, to the reality of rising sea levels, and torrential rain, with the flooding it causes, it is becoming more important than ever to  be able to be able to deal with the destructive power of nature.

    For example, the floods in Kwa-Zulu Natal over the past few years are a stark reminder that the phenomenon of flooding is becoming more frequent.

    The province was hit by flooding in July 2016, twice in 2017, three times in 2019, again in 2020 and 2022, twice again in 2023, with more occurrences in January and June 2024.

    The devastation caused by flooding has been significant, leaving deaths, displacement and  immense property damage in its wake. The flood in April 2022 alone caused the deaths of at least 459 people, and displaced more than 40 000 people.

    It is not just weather changes that are increasing the risk. Population growth and urbanisation are also exacerbating the threat and making people more vulnerable.

    The problem with floods isn’t just that they are increasing in frequency, it is also that traditionally they have been unpredictable.

    Having little to no visibility into factors such as rising river levels or water speed makes it impossible to respond to an impending flood, leaving residents at the mercy of the elements.

    That is where analytics and artificial intelligence (AI) can greatly aid us in closing this gap.

    While analytics enables us to derive value from a variety of sources of clean data, AI can help us sift through large volumes of this data at a fraction of the speed possible by human beings.

    It can also use the data to suggest actions that we may not have arrived at on our own, far more quickly.

    Using advanced analytics, we can process data and generate flood forecasts as well as perform risk assessments.

    Combining this with real-time monitoring, we can leverage AI to continuously monitor flood-prone areas and calculate the possibilities of potential floods.

    Much like data, AI and analytics are being used to forecast earthquakes and provide residents with advance warning, so that they respond accordingly, and these technologies can similarly help provide advance warning to those in a flood’s path.

    Already we have the capability to bring together data from several sources, including weather forecasts, river levels, and historical data. This allows for accurate flood forecasting and early warning services.

    Along with IoT enabled sensors, it is now possible to garner a complete picture of the fast-changing flood conditions, such as rainfall, rain rates, soil saturation, topography and elevation, any of which can rapidly change the dynamics of a flood.

    With the relevant insights at hand, organisations, governments and cities can not only respond to a flood that is in progress, but they can also do proactive planning; implementing mitigation strategies well in advance of a possible natural disaster.

    We are already seeing these capabilities in action, from the likes of the SAS D[n]A Factory initiative. A key part of the initiative is enhancing community preparedness by offering insights into how communities can leverage SAS tools to improve their preparedness and better response to flood emergencies.

    If there is a silver lining to global climate change, it is that cities like Kwa-Zulu Natal are not alone in its vulnerability to floods. How other nations are leveraging AI and analytics can serve as successful examples of how the risk of floods can be offset by the right use of technology and offer hope.

    For example, the capital of Indonesia, Jakarta, is highly vulnerable to flooding, due to its location – a delta in a lowland area. It also must contend with monsoon and the rising sea level.

    The city is already protecting itself by using a flood control system that combines sensor data and weather forecasts, and which is integrated into its super-app, JAKI. This has significantly strengthened Jakarta’s flood response, while enabling it to reduce the adverse effects of floods.

    While the reality is that floods, and other climatological events are a near certainty in today’s world, the silver lining is that we do have technology at hand to help better prepare for these events. Climate change is undeniable, but with the right tools, we can save lives.

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  • Why Customers are Choosing Citrix VDI over VMware VDI (now Omnissa)

    Why Customers are Choosing Citrix VDI over VMware VDI (now Omnissa)

    Citrix VDI and Omnissa
    Writer: Kurt Goodall, Troye technical director

    Virtual Desktop Infrastructure (VDI) has seen significant changes recently, especially with VMware Horizon being sold to Omnissa.

    This shift has raised many questions among customers, leading many to reconsider their VDI strategy and look for alternatives.

    As businesses evaluate their options, Citrix has emerged as a strong contender for customers seeking more flexible, secure, and scalable solutions.

    This is highlighted in the latest Gartner Critical Capabilities for Desktop as a Service (DaaS) report where Citrix has been ranked highest across all four use cases, solidifying its position as the top choice for organisations seeking robust VDI solutions.

    The comprehensive capabilities of Citrix’s VDI solutions offer unparalleled flexibility, security, and scalability for businesses whether operating on-premise or in hybrid and multi-cloud environments.

    Gartner’s recognition underscores Citrix’s commitment to providing a seamless, secure, and highly efficient virtual desktop experience, which is a key factor in why so many customers are transitioning away from Omnissa Horizon, in favour of Citrix’s advanced solutions.

    Let’s delve into why so many customers are making the switch to Citrix VDI, specifically Citrix DaaS and Citrix Virtual Apps and Desktops (CVAD), as their preferred VDI solution.

    Hybrid and multi-cloud flexibility

    One of the most compelling reasons customers are turning to Citrix is the platform’s unparalleled flexibility in hybrid and multi-cloud environments. Citrix Desktop-as-a-Service (DaaS) is a trusted platform, designed from the ground up to integrate seamlessly with on-premise and public cloud platforms, including Microsoft Azure, Google Cloud, Nutanix NC2, and VMware vSphere, among others.

    This gives businesses the freedom to choose the infrastructure that best suits their regulatory, financial, and performance needs. Whilst Omnissa is attempting to make strides in improving their compatibility with other hyperscalers, VMware’s legacy platform limitations, historically being tied to the vSphere platform, will take some time to overcome.

    Simplicity and ease-of-use

    Managing a VDI environment should not be a complex task, and Citrix is continuously improving and simplifying its platform for administrators. Citrix’s DaaS and CVAD solutions come with a streamlined, user-friendly interface that reduces the learning curve for admins and users alike.

    A major focus has been to modernise and simplify the admin experience, with easy-to-use wizards, quick-deployment options, and straightforward deployment processes all from a single pane of glass.

    In contrast, since the acquisition, Omnissa has started to introduced additional complexity into its setup. Customers looking to integrate Horizon on-premise with Horizon Cloud must use the Horizon Edge Gateway, leading to more infrastructure overhead and administrative tasks.

    Moreover, VMware’s historical reliance on its vSphere platform limits deployment options and complicates scaling across multiple cloud and on-prem environments.

    Context-aware security and conditional access

    Security is a critical consideration for organisations adopting VDI. Citrix stands out for its advanced context-aware security and conditional access features, which allow IT admins to define security policies based on the user’s device, location, or security posture.

    These capabilities are available when the NetScaler Gateway is integrated into your Citrix deployment.

    With over 100 session policies and the ability to enforce security measures like screenshot protection, watermarking and dynamic session recording, Citrix ensures that users have secure access without compromising on user experience.

    With Citrix’s new bundled Universal Hybrid Multi Cloud (UHMC) licensing, customers gain access to a range of extensive security features like WAF, DDoS Protection, Cross-Site Scripting and SQL Injection.

    While Omnissa Horizon provides some basic security controls, such as session recording and screenshot protection, its security features are less mature and more limited in scope.

    Operational efficiency with minimal infrastructure

    Another area where Citrix shines is in its ability to minimise the infrastructure requirements for complex, multi-site environments.

    For example, in a hybrid cloud setup spanning two Azure regions and an on-prem data centre, Citrix DaaS requires only a pair of Cloud Connectors in each site and the Virtual Delivery Agent (VDA) on each desktop and or application to be delivered.

    This streamlined approach drastically reduces the complexity and infrastructure footprint, making it easier to deploy and scale.

    On the other hand, Omnissa Horizon requires multiple infrastructure components and management consoles, both on-prem and in the cloud. For businesses with multi-location setups, this translates to more moving parts, additional hardware, and increased operational complexity, especially when integrating Horizon Cloud with on-prem Horizon environments.

    Flexibility in operating systems

    As organisations increasingly adopt Linux, macOS, and other non-Windows operating systems for secure app delivery, Citrix offers greater flexibility than Omnissa Horizon. Citrix DaaS and CVAD support a wide range of operating systems, including Windows, Linux, and macOS, enabling businesses to deploy virtual desktops that meet diverse user needs.

    In comparison, Omnissa Horizon offers Linux VDI support for various distributions, but the range of supported distributions and features may not be as comprehensive as its Windows offerings.

    It is suitable for organisations that need to virtualise Linux desktops but may not be ideal for complex use cases requiring extensive customisation.

    Citrix, on the other hand, offers superior support for Linux workloads, including the ability to deploy multiple Linux virtual desktops in mixed environments alongside Windows and macOS.

    Improved User Experience

    A standout reason why customers consistently choose Citrix VDI over Omnissa Horizon is the superior user experience delivered by Citrix’s advanced technologies.

    Citrix has consistently prioritised the end-user experience, ensuring seamless interactions regardless of device, location, or network conditions. This commitment translates into a platform that empowers employees with a productive and frustration-free digital workspace, boosting engagement and efficiency.

    Citrix employs cutting-edge High-Definition User Experience (HDX) technology to optimise performance, providing fast and reliable access to virtual desktops and applications.

    Features like adaptive display technology, multimedia redirection, and GPU acceleration ensure smooth operation even under challenging network conditions.

    Whether handling complex 3D graphics, multimedia workloads, or unified communications tools like Microsoft Teams, Citrix delivers high-quality experiences with minimal lag and crisp visuals, no matter the endpoint or connection.

    As showcased in the 2024 Gartner report on the critical capabilities of available DaaS solutions, Citrix outperforms all other vendors in high performance use cases, thus delivering a superior user experience.

    Simpler migration from Omnissa Horizon

    For organisations currently using Omnissa Horizon, migrating to Citrix may seem daunting, but Citrix has extensive resources and proven methodologies to ease the transition.

    Citrix’s migration tools and partners like Troye make it easier for businesses to switch from Omnissa Horizon to Citrix DaaS and CVAD, offering better ROI and a smoother overall experience.

    As Omnissa Horizon undergoes significant changes, many organisations are finding Citrix’s flexible, secure, and user-friendly solutions to be a compelling alternative.

    Citrix’s deep integration with multi-cloud environments, ease of use, advanced security features, and unmatched flexibility across operating systems make it a strong choice for businesses looking to modernise their VDI infrastructure.

    For companies currently using Omnissa Horizon, the transition to Citrix might require some planning, but the long-term benefits, including improved scalability, security, and simplified management, make it a worthwhile investment.

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  • Konga Unveils “Valentine’s Season Discounts”

    Konga Unveils “Valentine’s Season Discounts”

    As the season of love approaches, Konga Group, Nigeria’s leading composite e-commerce platform, is spreading joy and affordability to its customers with an array of exciting discounts and offers.

    From Wednesday, February 5th, to Sunday, February 16th, 2025, Konga is ensuring that lovers celebrate Valentine’s Day without straining their pockets.

    This special campaign is designed to help shoppers share love while saving money, making it easier than ever to create unforgettable moments with loved ones.

    Konga has always been committed to providing value to its customers, and this Valentine’s season is no exception.

    With discounts across a wide range of categories, including electronics, mobile phones, computers, fashion, beauty products, home and kitchen essentials, and even building and construction materials, there’s something for everyone.

    Whether you’re shopping for a romantic gift, upgrading your gadgets, or sprucing up your home, Konga’s extensive selection of premium brands ensures you get the best quality at unbeatable prices.

    One of the standout features of this campaign is Konga’s access to Original Equipment Manufacturers (OEMs) and premium sellers.

    This unique advantage allows the platform to offer a wide range of genuine products at incredibly low prices. Shoppers can rest assured that they are getting authentic items, making their Valentine’s shopping experience both satisfying and cost-effective.

    In fact, many customers can experience the thrill of instant gratification with products labelled KongaNow. Shoppers can expect to receive their purchases within hours when the orders are placed before noon.

    For those looking to take their celebrations to the next level, Konga Travels and Tours has curated special Valentine packages to exotic destinations like Qatar and Kenya.

    These packages offer lovers the chance to escape to exotic destinations, enjoy luxurious accommodations, and create unforgettable memories. Visit Konga Travels’ website to explore the options and book a romantic trip today.

    Additionally, Konga Health is joining the Valentine’s festivities by offering discounts on selected beauty products.

    They understand that looking good is part of feeling good, and Konga Health is making sure shoppers can look their best this Valentine’s season. So, whether you’re looking to pamper yourself or surprise your loved one with skincare and wellness essentials, Konga Health has you covered.

    This Valentine’s campaign is just one of the many ways Konga shows appreciation to its loyal customers. By combining affordability, variety, and convenience, Konga continues to solidify its position as a customer-centric brand that genuinely cares.

    Shoppers are encouraged to take advantage of these incredible offers before they end on February 16th, 2025.

    Visit Konga’s website today to explore the wide range of discounted products and services. Celebrate love, save money, and make this Valentine’s season unforgettable with Konga!

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  • Trends Shaping Business Communications

    Trends Shaping Business Communications

    This time of the year is synonymous with plans and resolutions to improve and grow, both personally and professionally.

    It’s a time when business leaders try to stay ahead of the curve by pre-empting trends so that they make informed decisions with strategies to improve their competitiveness and enjoy more success.

    Of course, the world is undergoing rapid transformation where businesses are forced to find innovative and successful ways of collaborating and communicating with their increasingly digitally savvy customers who have more choice than ever before.

    We have the benefit of the rise in intelligent agents to make our lives more effective and easier whereby we give the AI agents objectives, or prompts, to achieve, which – if done at scale effectively – could change the environment in which we work and improve the bottom line.

    With this in mind, it is worthwhile noting the key trends that will be driving business communication in 2025 and beyond, so that organisations can make the right decisions on where to invest and which partners to engage.

    The rise of AI

    A recent McKinsey survey created a useful snapshot of the rise of artificial intelligence (AI). Steering clear of overhyping AI, it is helpful to appreciate that there has been significant adoption globally in the past year, from about 50% uptake previously to 72% in 2024.

    The highest adoption rate is seen in the professional services sector, and the functions that are seeing the most value from AI adoption are marketing and sales, and product and service development. Businesses are now spending 6% of their digital budgets on AI initiatives.

    Yet across functions, only two use cases, both within marketing and sales, are reported by 15% or more of respondents.

    Organisations are still early in the journey of pursuing its opportunities and scaling it across functions and only 5% of respondents could attribute an increase in EBIT due to the implementation of generative AI.

    AI is engaged with in three main ways, organisations that use existing solutions as is, those who customise AI tools with their own data and systems, and those that develop their own tools. Looking ahead, the leaders across industries will rely on both off-the-shelf solutions and tools that are adapted and shaped specifically to their unique needs.

    We are entering an age where winning organisations build ecosystems that blend proprietary, off-the-shelf and open-source models.

    However, one of the main trends going forward is not just going to be the adoption of AI technologies, but governance around how it is deployed across organisations.

    Successful organisations will develop clear strategies and processes that protect them from inherent risks, while unlocking the technology’s power in enhancing and augmenting systems and human capabilities.

    This is the opposite of AI-washing, so to speak, and represents a pragmatic and strategic approach to leveraging technology.

    This means businesses will need to prioritise data privacy and ensure their use of AI aligns with regulations such as GDPR, POPIA  and (NPDA in Nigeria).

    Ethical concerns around AI, including biases, transparency and accountability, need to become central to AI implementation.

    AI-enhanced customer engagement and automation

    Artificial intelligence (AI) is playing an increasingly important role in driving customer and staff engagement by automating routine tasks and enhancing personalisation. Tools such as virtual assistants and chat bots enable businesses to handle inquiries more efficiently.

    They are being deployed not just for reactive customer service but also for proactive engagement, where anticipating customer needs improves service speed and accuracy, all the while appreciating the functionality of seamlessly switching to human engagement for complex issues.

    In addition to this, natural language processing (NLP) and machine learning enable AI tools to better interpret and respond to customer conversational queries.

    Generative AI enables businesses to produce content at scale, which drives efficiency not only in customer engagement, but also in marketing and product or services design. Deploying the technology smartly frees up employees to focus on strategic tasks and decision-making.

    Rise of UCaaS and CCaaS

    By now everyone appreciates that communication tools need to be integrated seamlessly. As such, 2025 – and beyond – will see a marked increase in demand for cloud unified communications as a service (UCaaS) and contact centre as a service (CCaaS).

    By engaging in these services, and by working with partners who are able to seamlessly integrate with other critical applications, such as CRM, ERP and project management systems, businesses will see a marked improvement in efficient workflow, customer and employee satisfaction and improved productivity.

    A shift to multimodal communication

    The shift away from voice-based to a multimodal communication ecosystem has been happening for a number of years and is expected to accelerate.

    Factors driving this include a distributed workforce and changing communication preferences of both employees and customers. Voice remains important, but 2025 will see more asynchronous and visual communication.

    Email, instant messaging, project management platforms and video conferencing are already replacing traditional voice calls and offering more options, as well as flexibility, for remote and hybrid teams.

    In addition to this, it gives businesses the flexibility to offer customers a choice of different means of communication depending on the complexity of their queries.

    The rise of self-service and automation

    Self-service and automation have been around for a while, but – driven by customer demand – in 2025 and beyond we will see a massive increase in areas such as proactive self-service, where businesses create comprehensive knowledge bases and resources that empower their customers to find the answers to their problems independently.

    More companies will integrate self-service functionality directly into their product interfaces for instant access.

    This will be supported by AI-powered tools that will speed up responses and minimise manual processing time.

    Community support is a rapidly growing trend, where customers share experiences and ask and answer their own questions.

    Finally, personalisation and collecting real-time feedback will enable businesses to make targeted interventions to ensure a good customer experience.

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  • Micro-interactions: How Basic Animations Make Big Impacts in Product and User Interface Design

    Micro-interactions: How Basic Animations Make Big Impacts in Product and User Interface Design

    Micro-Interactions and Animations 1

    Source:While working on a mobile banking app, I made a last-minute tweak: a smooth toggle animation paired with a faint “click” sound. It felt minor, but during the demo, it stole the show.

    An investor even remarked, “It’s the little touches like this that make it feel like a product I’d actually use.”

    I learned that micro-interactions have a big effect on how user experience your product. In this post, we’ll explore why these subtle details matter, their core components, and how to design them effectively to elevate your UI.

    What Are Micro-interactions?

    Micro-interactions are the unsung heroes of great user experiences. They are the small, often overlooked animations or responses that happen in a user interface (UI) when users perform a simple action — like tapping a button, toggling a switch or liking a post. They’re the little moments that add polish and personality, like:

    • The ripple effect when you tap a button on your phone.
    • The animated checkmark after completing a task.
    • The subtle vibration when typing on a keyboard.

    While these might seem minor, they improve the user’s sense of control and engagement, making the interface feel alive and intuitive.

    Micro-Interactions and Animations
    Source

    Why Micro interactions Matter

    1. Enhanced Feedback

    Micro-interactions bridge the communication gap between users and systems. For example, when you delete an email, the accompanying animation reassures you that the action was successful. Without it, users might feel disconnected or uncertain.

    Micro-Interactions and Animations
    Source

     

    2. Improved Usability

    These tiny details make complex systems easier to navigate. A pulsing cursor guides users to an active field, while a sliding animation intuitively shows content hidden behind tabs.

    Micro-Interactions and Animations
    Source

    3. Emotional Connection

    They infuse personality into your design. Think of Instagram’s heart animation when you like a post or Slack’s playful loading screens. These details create memorable experiences and reinforce brand identity.

    Micro-Interactions and Animations
    Source

    4. Reduced Cognitive Load

    Visual cues like a spinning icon for loading are faster to process than text instructions, allowing users to stay focused on their tasks.

    Designs

    Anatomy of a Micro interaction

    Every micro interaction has four key components:

    1. Trigger
      The action that starts the micro interaction, like clicking a button or receiving a notification. User-initiated or system-initiated.
    2. Rules
      The conditions that define how the micro interaction behaves. For example, a loading spinner appears only when data retrieval takes longer than a second.
    3. Feedback
      The visual, auditory, or tactile response to the user’s action. This could be animations, colour change, sound effect, or vibration.
    4. Loops and Modes
      These dictate how the micro interaction resets or repeats over time. For instance, a “typing…” indicator in a messaging app loops until the message is sent.

    Examples of Effective Micro interactions

    1. Gmail’s Undo Send
      A small bar at the bottom gives you a brief window to undo sending an email — life-saving for catching typos or mistakes.
    2. Facebook’s Reaction Emojis
      The playful animations when selecting emojis encourage engagement, adding a fun layer to interactions.
    3. Apple’s Face ID
      The subtle unlock animation reassures users that their device recognizes them, reinforcing trust.

    Designing Great Micro interactions

    Want to craft impactful micro interactions? Keep these principles in mind:

    1. Keep Them Purposeful
      Every micro interaction should serve a clear function. Avoid flashy, unnecessary animations that distract or confuse users.
    2. Focus on Timing
      Timing is critical. Too fast, and users won’t notice; too slow, and it becomes frustrating. Match the animation’s pace with the context, like a spinner duration that aligns with expected wait time.
    3. Match the Brand Personality
      Align micro interactions with your brand’s tone. Playful animations may suit a casual app, but a professional banking app should use subtle and polished effects.
    4. Prioritize Accessibility
      Design for all users. Offer visual alternatives to sound-based cues and haptic feedback for visually impaired users.
    5. Test and Iterate
      Real-world testing is essential. Gather user feedback to refine timing, placement, and design.

    Tools to Create Micro interactions

    Start bringing your micro interactions to life with these tools:

    • Figma: Create seamless prototypes with the Smart Animate feature.
    • Adobe After Effects: Perfect for crafting intricate animations.
    • LottieFiles: Convert animations into lightweight, scalable assets using JSON.
    • Principle: Test and design interactive UI animations.

    Small Details

    The Impact of Small Details

    Surely, they prove that small details make big impressions. Whether it’s a tap, swipe, or click, these tiny moments can elevate user experiences from merely functional to genuinely delightful.

    Ready to transform your UI? Experiment with micro-interactions and watch as your designs come alive, captivating users with every interaction.

    Meet the Writer:

    Oyinloluwa Adedoyin is a passionate Product Designer, Motion Designer, and UI Animation
    Specialist with over six years of experience creating user-centered designs that merge aesthetics with functionality. Based in Nigeria, he has collaborated globally with brands like Spotify, TD Bank, Pepsi, and Simple Skincare.

    Oyinloluwa has a proven track record of enhancing user experiences, boosting engagement, and driving measurable outcomes for companies like uLesson, UBA, VerifyMe, and Omnibiz Africa. A mentor and active community builder, he speaks at tech events like Devfest Lokoja and contributes to LottieFiles with over 1,000 downloads. With certifications in advanced animation and UX design, Oyinloluwa is dedicated to shaping the future of digital experiences by combining creativity, technology, and innovation.

    Thank You for Reading!
    Let’s connect: X | Linkedin | Figma | Dribbble | Vimeo

    He can be reached via: 📧 work.adedoyin@gmail.com

    Other posts by Oyinloluwa Adedoyin 📚

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  • Bridging Theory and Practice: Integrating Measurement Education in Tertiary Curriculums

    Bridging Theory and Practice: Integrating Measurement Education in Tertiary Curriculums

    As a public relations measurement and evaluation expert with more than a decade of experience advocating the integration of measurement and evaluation into communications and PR engagements, I have witnessed firsthand the knowledge gaps that exist in the field.

    These gaps are particularly evident in how PR professionals and agencies approach measurement and evaluation.

    The reality is that the acceptance and best practices of PR measurement and evaluation must start from the classroom.

    This is why I strongly believe that measurement and evaluation education must be integrated into the curriculum of Mass Communications, Public Relations, and Media departments in tertiary institutions.

    It is only through this structured education that we can begin to produce PR professionals who are future-ready, equipped with the technical know-how to design, measure, and evaluate campaigns effectively.

    The absence of measurement and evaluation in the traditional curriculum of many institutions has created a disconnect between the theoretical knowledge taught in schools and the practical realities of the PR profession.

    Most PR graduates enter the field with a strong understanding of communication strategies but little to no knowledge of how to measure the success of those strategies or how to leverage data for impactful decision-making.

    Measurement and evaluation are not just add-ons; they are integral to ensuring accountability, transparency, and effectiveness in PR and communication efforts.

    Without a foundational understanding of how to measure impact, PR practitioners are left to rely on outdated metrics or superficial indicators that do not reflect true campaign performance.

    In this regard, I must commend institutions that have made deliberate efforts to bring real-life and practical measurement experiences into the classroom. One standout example is Covenant University in Ota, Ogun State, Nigeria.

    Over the years, I have had the privilege of working with the Communications and Media Studies Department, thanks to Dr. Kehinde Oyesomi, who has consistently provided opportunities for her students to learn the basics of measurement and evaluation.

    This hands-on approach equips students with the analytical mindset required to thrive in the PR and communications industry.

    By exposing students to real-world applications of measurement, institutions like Covenant University are raising a generation of practitioners who will be better prepared to navigate the complexities of the industry.

    Another commendable example is the initiative by the NIGERIAN INSTITUTE OF PUBLIC RELATIONS, LAGOS (Lagos NIPR), which integrated measurement and evaluation education into its curriculum in 2017. This forward-thinking move was driven by a partnership between P+ Measurement Services and the NIPR Lagos leadership at the time, under the chairmanship of Segun Mcmedal. It is encouraging to see that this initiative has been sustained by the current chairperson, Madam Comfort Obot Nwankwo, reflecting a commitment to continuous learning and professional development. However, this effort must go beyond the Lagos chapter; it is my hope that the Nigerian Institute of Public Relations, under the leadership of Dr. Ike Neliaku, will recognize the importance of adopting measurement and evaluation as an integral part of the institute’s curriculum nationwide.

    Education is the foundation of knowledge and practice. In the same vein, it is the starting point for the usage, integration, and acceptance of PR measurement and evaluation as a core function within the industry.

    Without education, we risk perpetuating the cycle of ignorance, where PR professionals fail to understand the value of data-driven insights and fall back on outdated or ineffective practices.

    To address this, the measurement community must actively champion education as a means to bridge the gap between theory and practice.

    This is why global initiatives like AMEC Measurement and Evaluation Education Hub under the leadership of Johna Burke are so vital.

    As a founding member of #AMECLabInitiative, I am proud to be part of a mission that focuses on skill development, career progression, and knowledge sharing within the global measurement community.

    AMEC’s efforts to promote education in measurement and evaluation for public relations and communications are critical to ensuring that best practices are not only adopted but also sustained across the industry.

    The value of measurement cannot be overstated. It is both the science and the art of public relations, providing a framework for accountability and a pathway to continuous improvement.

    However, to achieve this, we must first address the root of the problem: the lack of formal education in measurement and evaluation.

    By integrating it into the curriculum of universities and professional bodies, we are not only equipping students with the skills they need to succeed but also ensuring that the industry as a whole evolves to meet the demands of a data-driven world.

    As I often say, “Education is the beginning, the middle, and the end of the acceptance and best practices of measurement.”

    In conclusion, I call on tertiary institutions across Nigeria to embrace the integration of measurement and evaluation into their Mass Communications, PR, and Media curriculums.

    This is not just about equipping students with technical knowledge; it is about shaping the future of the PR profession.

    Measurement and evaluation are not static; they are dynamic, evolving with trends, tools, and technologies.

    By embedding this education into the classroom, we are creating a pipeline of professionals who are not only skilled but also adaptable, innovative, and ready to lead.

    The future of PR measurement and evaluation lies in education, and it is up to us as practitioners, educators, and industry leaders to ensure that this foundation is built strong and sustained for generations to come.

    Brands, Pitching media monitoring by Philip Odiakose
    *Philip Odiakose is a leader and advocate of PR measurement, evaluation and media monitoring in Nigeria. He is also the Chief Media Analyst at P+ Measurement Services, a member of AMEC, NIPR and AMCRON

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  • Localising Your Sales Approach: Connecting with Nigerian Customers in EdTech

    Localising Your Sales Approach: Connecting with Nigerian Customers in EdTech

    EdTech is on the rise in Nigeria, where the growing demand for accessible and quality education intersects with increased digital penetration.

    Yet, succeeding in this market requires more than an innovative product; it demands a deep understanding of the unique cultural, social, and economic factors shaping educational decisions.

    From my experiences at Twinkl and TopSet, I’ve learned that tailoring your sales approach to meet local realities is key to gaining traction in Nigeria’s dynamic and diverse EdTech ecosystem.

    Why Localisation Matters in EdTech Sales

    Nigeria is not a monolith. With over 250 ethnic groups, varying socio-economic levels, and diverse education systems, a one-size-fits-all sales strategy won’t resonate. While working at TopSet, I saw how critical it was to adapt our approach to the needs of individual learners. Supporting language learners, for example, required a mix of cultural sensitivity and consistent motivation, as learners often faced unique challenges tied to their backgrounds.

    Similarly, at Twinkl, the success of our curriculum materials depended on their alignment with local syllabuses and teaching practices. By collaborating with educators, we ensured our resources were not only relevant but also practical for Nigerian classrooms. This localisation was instrumental in gaining trust and driving adoption.

    Strategies for Localising Sales in Nigeria

    1. Understand the Customer’s Pain Points

    The first step to localising your sales strategy is understanding the unique challenges your customers face. In Nigeria, educators often grapple with large class sizes, limited resources, and inconsistent access to power and internet. Parents, on the other hand, may prioritize affordability and outcomes when evaluating EdTech solutions.

    At TopSet, we found that speaking directly to these pain points—such as the need for affordable, offline-compatible learning tools—helped build trust with customers. By addressing their concerns upfront, we positioned ourselves as partners in their success rather than just service providers.

    2. Speak the Language of the Customer

    Nigeria’s linguistic diversity presents a unique challenge—and opportunity—for EdTech startups. While English is the official language, many customers are more comfortable communicating in their local dialects. Using culturally relevant analogies or incorporating local terms into your marketing materials can make your pitch more relatable.

    At Twinkl, we tailored our training materials to align with the local curriculum while ensuring they were accessible to educators from different regions. For example, we incorporated references to Nigerian holidays, historical events, and cultural practices to make the content feel more relevant.

    3. Leverage Local Networks

    Local networks such as Parent-Teacher Associations (PTAs), community groups, and education-focused NGOs are invaluable for connecting with Nigerian customers. These networks provide access to key decision-makers, whether they are parents deciding on supplemental education tools or school administrators evaluating digital resources.

    During my time at TopSet, partnering with schools and educators proved essential. These partnerships not only provided us with direct feedback but also helped us reach a broader audience through word-of-mouth recommendations.

    4. Offer Flexible Payment Options

    Nigeria’s economic realities necessitate flexible pricing models. Offering subscription plans, pay-as-you-go options, or freemium models can make your product more accessible to a wider audience. At TopSet, affordability was a significant selling point, as many customers preferred smaller, incremental payments over lump sums.

    5. Build Trust through Local Success Stories

    Trust is the foundation of any successful sales strategy, especially in a market like Nigeria, where skepticism toward new products is common. Highlighting local success stories can reassure potential customers of your product’s value. For instance, sharing testimonials from Nigerian schools that benefited from Twinkl’s resources or showcasing individual learners’ progress with TopSet can inspire confidence and drive sales.

    The Role of Digital Channels in Localised Sales

    With over 108 million internet users in Nigeria (Statista, 2023), digital channels play a crucial role in localised sales strategies. Social media platforms like Facebook, Instagram, and WhatsApp are widely used by parents, teachers, and school administrators. Creating tailored content—such as webinars, tutorial videos, and success stories—on these platforms can help you connect with your audience.

    During my time at Twinkl, we leveraged online communities to engage with teachers, providing them with free sample resources and conducting virtual training sessions. This not only increased adoption but also positioned us as a trusted partner in education.

    Adapting to Regional Differences

    Regional disparities in infrastructure and education quality mean that what works in Lagos may not be as effective in Kano or Enugu. For example, rural areas may have limited internet access, making offline-compatible solutions a priority.

    Meanwhile, urban schools may be more open to fully digital solutions, provided they align with their specific curriculum needs.

    Tailoring your approach to these regional differences can make all the difference. At TopSet, we found that offering downloadable content for offline use helped us reach learners in less connected areas, while our digital tools resonated well in cities.

    Data-Driven Insights for Localising Sales

    • Nigeria has over 62,000 public primary schools and 14,000 secondary schools, offering vast potential for EdTech sales.
    • 52% of mobile internet users in Nigeria rely on their smartphones, making mobile-first solutions critical for reaching your audience.
    • Over 60% of Nigerians live in rural areas, underscoring the need for offline-compatible products and flexible delivery models.

    Call to Action

    For EdTech startups entering the Nigerian market, localisation is not optional—it’s essential. By understanding your customer’s unique challenges, leveraging local networks, and tailoring your approach to regional differences, you can build trust and drive adoption.

    If you’re an EdTech entrepreneur, ask yourself:

    • Are my products culturally relevant and aligned with local needs?
    • Am I engaging with customers in a way that resonates with their values and realities?
    • How can I leverage digital and offline channels to expand my reach?

    The EdTech opportunity in Nigeria is immense, but it requires a thoughtful, localised approach to unlock. Start small, listen to your customers, and adapt your strategy as you learn.

    By doing so, you’ll not only grow your business but also contribute to transforming education across the country.

    About Chiaka:

    Chiaka Unegbu is a seasoned business development professional with a proven track record of driving growth and innovation in the Education Technology sector. She has led transformative initiatives, such as managing Twinkl Nigeria’s digital presence to enhance user engagement and implementing strategic sales processes at TopSet Tutoring, resulting in improved client satisfaction and strengthened customer relationships. Chiaka holds a degree in Industrial and Applied Mathematics from the Federal University of Technology Owerri and is currently pursuing an MBA at Nexford University. She is certified in project management, digital marketing, and data analytics, reflecting her dedication to continuous professional development. Passionate about fostering sustainable development and building impactful partnerships, Chiaka also mentors young professionals through Teach For Nigeria. In her free time, she explores emerging technologies and contributes to community development initiatives. Connect with her to discuss collaborations or industry insights.

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