By; OLIVIA NNOROM
AXA Mansard, a leading insurance company in the country has flagged off the process of rewarding customers using motor insurance promo, ‘Awoof Xtra and Double Double Promo‘ (Awoof Extra and comprehensive motor insurance promo), featuring different kinds of gift packages including cash rewards, phones airtime rewards and 100 percent fire coverage, to drive insurance penetration in Nigeria.
The launch event held at the company’s office in V.I Lagos on the 5th of July had in attendance top management of the insurance company; Kunle Ahmed CEO of insurance business, AXA Mansard PLC, Rashidat Adebisi, Chief client officer AXA Mansard, Olajumoke Odunlami, Chief customer and marketing officer and Adeola Adetanjo, Divisional director for retail business AXA Mansard, who briefed media representative about the promo initiative.
The highlight of the AXA Mansard Awoof Xtra and Double Double Promo — was birthed by Odunlami who was empowered by the company’s objective to serve its customers effectively, “to act for human progress by protecting what matters”.
She said that she aims to close the 8.6 million motor insurance gap.
“There are 12 million registered vehicles, but only 3.4 million are insured, we hope to close that gap”
According to her, the promo will last between launch date till the end of 2023 for new or returning customers who buy or renew their Motor insurance premium within the given time period.
For the awoof extra promo, AXA Mansard customers can purchase premium and redeem gifts using a scratch card, debit card, or through any of the company’s advisors.
For details on how to renew, buy, redeem promo gifts and download your motor insurance using scratch or debit card, visit here.
Redeemable gifts for this promo include; phones, cash prices ranging from N3,000, N5000, N!0,000 and N100,000, and airtime ranging from N500, N1000, N2000, N3000, N5000, where customers can win either of the listed.
For the comprehensive motor insurance policy and promo, customers get 100 percent value in fire insurance for their homes.
For instance, for every N10 million third motor insurance premium purchased, there is a N10 million fire insurance coverage for your homes. Also, customers can choose between property coverage or insuring the building itself.
To access this promo, renew or buy your comprehensive motor insurance policy through the website, company’s advisors or welcome stores nationwide.
You will be required to fill an accompanying fire insurance form and wait for a response from AXA Mansard advisors who will reach out to process your policies.
Once completed, certificates for both comprehensive motor and home insurance are processed.
Odunlami who spoke on the low penetration rate of insurance in the country said that although the promo is aimed to attract more vehicle owners to adopt insurance, she also understands that lack of proper awareness and education is the most significant reason for the low insurance adoption.
She therefore called on the media to give more support by amplifying the voices of the various insurance companies in Nigeria.
“In a country of over 200 million people, we have only about 3.4 million registered vehicles, and 90 percent of the registered vehicles are from third parties. We are having low patronage from the retail sector which is supposed to be the heart of the market. So, we really need to drive this adoption” she said
Speaking on the cost accessibility of the entire product at AXA Mansard, Ahmed said that AXA Mansard is more interested in selling to customers what they really need, stressing that the company is aware that the disposable income of many of its customers are drying up which is why the company has reviewed her products to be sure that the required premium is affordable to a larger percentage of its customers at every point in time.
Also addressing the purpose of the promo, he noted that in rare cases where the company cannot further reduce premium price, they make up for that by giving back to the customers.
He assured journalists at the event that although the promo is a free product, Quality will not be compromised.
“Even though insurance already protects your health, protects your wealth, AXA mansard also gives back to its customers”
Ahmed said.
Speaking on sustaining its customers, Adebisi, said that the company works with customers feedback to further improve its products and tailor it towards customer needs.
AXA Mansard has shown unwavering commitment towards serving its customers and driving insurance penetration, considering its recent programs including the hospital launch and other new products in the first quarter of the year.
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