With the 2025 Black Friday season already in full swing, shoppers who rely on mobile shopping apps are getting first pick of the best discounts, flash sales, and early-release deals.
These apps cut through the noise, sending real-time alerts, personalised suggestions, and giving a far smoother checkout experience than simply browsing on a website or visiting a store.
Nigeria’s online shopping market is expected to hit $9.56 billion by the end of 2025, growing at about 11.86% annually, and shopping apps play a huge role in this growth.
With them, Black Friday is no longer stressful. Buyers can plan ahead, set notifications, build wishlists, and take advantage of app-only extras that usually reveal more price cuts. When the deals drop, app users usually get them first, long before they appear to in-store shoppers.
Shopping apps also solve many of the problems tied to Black Friday, including queues vanishing, stock levels being easier to track, and comparing prices taking only a few taps.
Top Black Friday Apps
1. Jumia Nigeria
Jumia is one of the biggest players in Nigeria’s e-commerce space, and its mobile app has become essential for anyone hoping to catch the best Black Friday savings.
Since bringing Black Friday to Nigeria in 2014, the platform has built a strong reputation for delivering genuine deals every year. Its 2025 campaign, themed “Do Pass Yourself,” runs from October 31 to December 1, creating a long window for shoppers to find major discounts.
One thing that sets the Jumia app apart is how quickly it alerts users to flash sales, treasure hunts, and exclusive app-only offers.
Deals usually appear on the app hours before they show up on the website, giving app users a clear advantage. The Black Friday hub features daily lightning deals, weekly mega offers, and filters that allow shoppers to sort items by discount size, useful when you want to identify the biggest price drops in seconds.
JumiaPay, the platform’s built-in wallet, also speeds up checkout and sometimes unlocks additional discounts. Fridays are the busiest days, and app users typically get advance notifications before major Friday deals go live.
2. Jiji.ng
While Jumia works like a traditional online retailer, Jiji is a classifieds platform, which gives it a different kind of value during Black Friday.
Its 2025 campaign, themed “Deals Na Water,” launched on November 1 with discounts of up to 85% across electronics, fashion, furniture, gadgets, and more. It’s particularly useful for finding both brand-new and fairly used items at prices that often undercut regular e-commerce stores.
Jiji’s strength lies in its massive product listings and precise search tools. Users can set filters for location, price, and item condition, and get alerts when new listings match what they want.
With more Nigerians shopping on their phones, Jiji has been leaning heavily on trust and transparency, using badges such as “Verified ID” and “Verified Seller” to help buyers identify trusted sellers quickly.
Unlike most online shopping apps, Jiji also allows bargaining. Buyers can negotiate directly with sellers through the app, which often leads to bigger savings, especially for high-value items.
Konga
Konga has grown into one of the country’s leading e-commerce brands, and its app stands out for focusing on customer rewards.
Its 2025 Konga Yakata Black Friday runs from November 1 to 30, offering discounts on original products from major brands such as Samsung, Lenovo, Xiaomi, LG, and HP.
The campaign includes flash sales, treasure hunts, fashion events, and the popular “Week of Wonder,” which typically features the deepest deals of the month.
The app integrates KongaPay, a digital wallet that unlocks extra savings. Through Yakata Xtra, users get an immediate 10% discount when they pay through KongaPay, on top of the Black Friday reductions.
The Konga Rewards programme also collects points on every order, which can be redeemed for future discounts or used to access special Black Friday-only deals.
The app’s layout makes it easy to move between categories, especially during brand battles where manufacturers compete for shoppers’ attention. For those mainly looking for electronics or home appliances, Konga’s partnerships with brands like EcoFlow and Haier Thermocool ensure reliable products, backed by proper warranties and secure payment options.
Conclusion
Black Friday 2025 offers buyers across Nigeria a chance to secure high-quality products at much lower prices, but to get the best deals, you must go beyond checking websites at the last minute.
The Jumia, Jiji, and Konga apps each bring something different to the table, and using them together often leads to bigger savings and better choices.
The loudest adverts don’t always point to the best offers. Some of the tangible bargains sit on platforms like Jiji or hide behind loyalty rewards and wallet bonuses in apps like Jumia and Konga. Savvy shoppers know this, and plan accordingly.
