PaddyCover, Nigeria’s fast-growing insurtech platform, has announced the appointment of Blessing Ugi as its Chief Marketing Officer (CMO), reinforcing the company’s commitment to accelerating growth, deepening market penetration, and strengthening brand positioning in the evolving digital insurance landscape.
Blessing brings a cross-continental background spanning media and marketing across Nigeria and the United Kingdom.
Her appointment signals PaddyCover’s intention to align performance marketing, strategic storytelling, and embedded distribution as it scales operations.
Before joining PaddyCover, Blessing built an extensive portfolio across entertainment and corporate communications. She worked within the Africa Magic ecosystem, contributing to high-impact media productions including Big Brother Naija, one of Africa’s most influential entertainment platforms.
She later transitioned into growth-focused marketing roles, where she specialised in building full-funnel strategies grounded in behavioural insight and measurable performance.
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At PaddyCover, she is tasked with driving customer acquisition, brand authority, and product adoption in a sector often perceived as complex.
Under her leadership, the company is expected to strengthen its pay-as-you-go insurance offerings, expand digital-first campaigns, and deepen strategic partnerships that embed insurance into everyday financial transactions.
“Blessing’s appointment comes at a pivotal moment for PaddyCover,” said Mayowa Owolabi, CEO and Co-founder of PaddyCover. “As we scale our operations and expand access to inclusive insurance solutions, we need leadership that understands both the science of performance marketing and the art of storytelling. Her experience across media and the public sector communications positions us strongly to deepen trust, accelerate adoption, and build a brand that customers genuinely believe in.”
Commenting on her appointment, Blessing said, “Insurance should not feel intimidating or inaccessible. Our focus is on simplifying the narrative and aligning product design with real customer behaviour. Marketing must bridge trust and technology, especially in emerging markets where confidence drives adoption.”
With Nigeria’s insurance penetration still significantly below global averages, PaddyCover aims to leverage technology and customer-centric innovation to close the gap. Blessing’s appointment underscores the company’s ambition to lead not only in product innovation but also in how insurance is positioned, understood, and adopted in the digital age.
