Bluesky, a growing competitor to X (formerly Twitter), has surpassed 20 million users as discontent with X fuels migration to alternative platforms.
While its user base is smaller compared to Instagram Threads, which recently reported over 275 million monthly active users, Bluesky’s fast growth is closing the gap.
Analysis from market intelligence firm Similarweb shows that while Threads initially had five times more daily active users than Bluesky, by mid-November, the lead had narrowed to just 1.5 times.
In terms of daily website visits, Bluesky has already outpaced Threads in key markets like the United States and the United Kingdom.
Globally, it is on the brink of overtaking Threads in this metric, as mobile app usage surges, where Bluesky has seen explosive growth.
According to Similarweb, usage of the Bluesky mobile app in the United States rose by 519% between the beginning of November and mid-month, compared to the first ten months of the year.
The United Kingdom experienced a similar surge, with a 352% increase. On a global scale, usage on Android devices climbed more than 360%. A temporary spike in Brazilian users earlier this year, during a ban on X in the country, also contributed to these figures, though some users returned to X after the ban was lifted.
Bluesky’s journey began with an invite-only system before opening to the public in February. Its user base has more than doubled since September when it had just over 9 million users.
In the week following the U.S. presidential election, the app reportedly added one million new users in a single week, averaging over 100,000 new users daily.
The platform’s growth is partially a result of dissatisfaction with changes on X. Some users have objected to Elon Musk’s endorsement of President-elect Donald Trump and new policies on X, including modifications to the blocking feature and the controversial sale of user data for AI training.
These changes have driven many users to seek alternatives, with Bluesky becoming a preferred option.
While X remains the top platform with daily active user counts far surpassing Bluesky’s, the latter’s consistent growth shows it might get close soon enough.
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