To mark Children’s Day, Bolt has launched its “Rides That Care” campaign in partnership with SOS Children’s Villages Nigeria, an initiative aimed at supporting vulnerable children and youth through trips taken on the Bolt platform.
Running from May 27 to May 31, part of earnings from rides completed during the campaign period will be donated to SOS Children’s Villages Nigeria to support programmes focused on child care, family strengthening and community support.
The campaign aims to make giving simple and accessible, allowing riders to contribute to the initiative through their everyday trips around the city.
SOS Children’s Villages Nigeria works to ensure children without parental care, or at risk of losing it, grow up with the support, protection and opportunities they need.
Commenting on the campaign, Teddy Appah-Dankyi, Bolt’s senior general manager, West Africa said: “Children’s Day is an important moment to reflect on the kind of support systems children and families need to thrive.
“Through the Rides That Care campaign, we wanted to create a simple way for everyday movement to contribute to something meaningful. We believe even small everyday actions, when multiplied across a community, can make a real difference in supporting vulnerable children and families.”
The campaign also reiterates Bolt’s commitment to supporting communities beyond mobility by leveraging its platform to create positive social impact.
Throughout the campaign period, riders will not be required to take any additional steps or make separate donations, as contributions will be made automatically through eligible rides completed on the platform.
In turning everyday trips into acts of support, the Bolt Children’s Day campaign aims to encourage collective participation in helping vulnerable children and families across Nigeria.
