Bolt kicked off the new year by rewarding a select group of riders for their loyalty throughout 2025.
The ride-hailing company recently distributed high-value gifts, including AirPods Pro, an iPhone 17 Pro, and curated hampers, to riders who consistently used the app.
Selection was based on usage frequency and regularity, rather than competitions or public nominations.
The initiative builds on Bolt’s 12 Rides of Cheer campaign, which ran briefly at the end of last year. During the campaign, riders who booked trips as usual were randomly rewarded with promo codes, hampers, and small surprises, with no entry requirements or sign-ups.
Bolt has said the campaign was not intended as a festive giveaway, but rather a recognition of everyday travel, airport transfers, short city trips, late-night rides, and routine errands that form the bulk of platform activity.
Some recipients were reportedly caught completely off guard, discovering premium rewards during routine bookings.
The company has been expanding loyalty-focused programmes beyond drivers to riders and plans to continue recognising regular users through both surprise campaigns and ongoing benefits.
Bolt recognising its riders stresses that consistent platform use can lead to rewards that go beyond simply getting from one place to another.
