Branka Mracajac, founder and CEO of Northbrix, will headline this year’s Nigeria Fintech Week (NFW) 2025 with a keynote on how artificial intelligence is enhancing marketing and how African businesses connect with consumers.
Her session, titled “The Future of Influence: How Digital Culture Shapes Trust, Adoption, and Growth,” is scheduled for Wednesday, October 8, 2025, at the Landmark Event Centre, Victoria Island, Lagos.
She will explore how AI is transforming storytelling, influencing culture, and enabling companies to build authentic relationships that drive business growth.
At the core of Mracajac’s address is CyBrixTeam.ai, the world’s first AI Agentic Integrated Marketing Environment (IME), a platform developed in partnership with NVIDIA and powered by marketeam.ai.
Exclusively available in Nigeria through Northbrix, CyBrixTeam.ai integrates strategy, content creation, performance tracking, social engagement, influencer management, and analytics into a single intelligent system.
The platform’s goal is to help brands work faster and smarter using predictive intelligence and autonomous agents. It brings together every function of modern marketing into one AI-driven environment, allowing businesses to run campaigns, analyse data, and make decisions in real time. With this, marketing becomes operational and strategic, a true engine for growth.
Mracajac’s career reveals a long-standing focus on driving digital innovation. With almost two decades of global experience across Europe, Asia, Latin America, and Africa, she has helped in the evolution of digital finance.
As the founding CEO of 9 Payment Service Bank (9PSB), she led inclusive technology designed to expand financial access across Nigeria.
Through Northbrix and CyBrixTeam.ai, she now focuses on enabling African organisations to simplify marketing complexity and build stronger, data-driven strategies.
“I’m delighted to be joining Nigeria Fintech Week 2025, a space where the future of Africa’s digital technology is being shaped,” said Branka. “For us at Northbrix, AI is more than technology — it’s a catalyst for transformation. With CyBrixTeam.ai, we’re showing how AI can reshape marketing from a cost centre into a true engine of growth, strategy, and innovation.”
With Branka Mracajac participating at Nigeria Fintech Week 2025, she stresses a goal to align African enterprise with the next phase of digital transformation. Her message will focus on how AI can bridge the gap between technology and culture — and help African brands lead with creativity, intelligence, and purpose.
