BusinesSENSE For SMEs
Why telling and selling your story is important in business (Part 2)
Continued from here… Storytelling sounds easy, but it isn’t. Start by knowing the message you want to communicate with your story,...
Read moreWhy telling and selling your story is important in business (Part 1)
Stories move people. Why not move the market with your story. With a story, your sales message ‘seeps in’ under...
Read moreCompetition is nothing [Part II]
Continued from here … Indeed, competition is nothing. You can beat the competition and differentiate enough to carve your mini-monopoly whatever your line...
Read moreCompetition is nothing [Part I]
Today in all industries, there are many similar businesses, paddling for survival in a sea of sameness. And sadly, a...
Read morePassion is not a business – go for market needs!
…don’t let your passion trap you, writes TONY AJAH
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