MarkTECH

Viu, a dual advertising video on demand (AVOD) and subscriber video on demand (SVOD) over-the-top (OTT) streaming service, has appointed...

A few weeks ago, my team had the first session of our annual strategy session. Before then, I had spent...

Philip Odiakose, Chief Insights Consultant at P+ Measurement Services Welcome to new year! As we step into 2025, the world of PR...

In a world where attention spans are short and competition fierce, blending in is no longer an option. To truly...

Chanley outlined a three-step approach to creating effective advocacy messages: Highlight the problem, Articulate the relevance and Provide actionable solutions

Data privacy is no longer just a regulatory concern; it has become the cornerstone of building trust and ensuring the...

Set to roll out in 2025, SMARTGEN is an important step forward in fostering inclusivity, professional development, and innovation within...

Bukayo Ewuoso is the head of Business for Adtech, Pisi. He helps brands and/or small businesses achieve digital growth &...

In public relations, data-driven decision-making has become a pivotal element of PR success. The ability to accurately monitor and measure...

The world is changing at a breakneck pace, and organisations that do not adapt to the shifting demographics of their...

The 9th Lagos Digital Public Relations Summit, themed "Nurturing Authentic Connections in Digital Ecosystems," wrapped up successfully, delivering valuable insights...

Humans are naturally biased. This makes changing someone’s mind a challenge. This also explains why marketing—attracting customers to generate revenue—is...

Despite Nigeria's prevailing economic difficulties, including heightened inflation and increasing operational costs, the fintech, telecommunications, and ride-hailing industries have maintained...

InnoVision Talent Agency (ITA), San Diego’s premier inclusive talent agency, is making waves with the unveiling of a brand-new Influencer...

The relationship between the government and the governed is pivotal for the progress and growth of any society. When the...