MarkTECH

The pilot, called Instagram for TV, is launching on Amazon Fire TV devices in the United States, going beyond phones...

Short-form video has grown from being just a trend, to being the core of brand visibility in 2025.

At the 2025 Brands and Marketing Conference hosted by the Brand Journalists Association of Nigeria (BJAN), Dr. Cherry Eromosele, executive...

Quick Read: Marketing expert identifies five influencer niches predicted to see explosive growth in 2026, from sustainable living to AI-powered...

Teksight Edge has been named Winner of the “Innovative CSR Campaign of the Year” and Runner-Up in “CSR in Tech...

If you write code in Lagos, Kampala, or Cape Town, your challenges are different from those at Silicon Valley companies.

This review breaks down how both tools perform in real business scenarios, covering speed, branding, generative features, pricing and overall...

Key Takeaways Retention is Paramount: With spiralling Customer Acquisition Costs (CAC), pure acquisition is financially unsustainable. Focus must pivot to...

In a high-performance environment, marketing leadership is no longer about doing it all, it’s about doing what truly matters.  Some are...

It works in the same space where users already adjust interest areas such as sports or food.

Truecaller has launched a new measurement system designed to show brands exactly how much attention, trust, and action their adverts...

WhatsApp and Telegram are competing for SME communication, but while WhatsApp rules reach; Telegram drives community. Which fits your brand...

The blackout is the platform’s second major clash with Disney in three years.

Pressdia.com is reshaping how African businesses access the media. The newly launched digital PR marketplace allows brands to publish their...

The smartest professionals use both differently: LinkedIn for authority, X for amplification.