MarkTECH

Key Takeaways Retention is Paramount: With spiralling Customer Acquisition Costs (CAC), pure acquisition is financially unsustainable. Focus must pivot to...

In a high-performance environment, marketing leadership is no longer about doing it all, it’s about doing what truly matters.  Some are...

It works in the same space where users already adjust interest areas such as sports or food.

Truecaller has launched a new measurement system designed to show brands exactly how much attention, trust, and action their adverts...

WhatsApp and Telegram are competing for SME communication, but while WhatsApp rules reach; Telegram drives community. Which fits your brand...

The blackout is the platform’s second major clash with Disney in three years.

Pressdia.com is reshaping how African businesses access the media. The newly launched digital PR marketplace allows brands to publish their...

The smartest professionals use both differently: LinkedIn for authority, X for amplification.

This immediately sent the company’s shares up by 16% after trading hours.

The update brings full message viewing, voice recording, and emoji reactions—all while keeping conversations protected with end-to-end encryption.

The conversational assistant allows users to explore songs, artists, and playlists through natural dialogue — increasing engagement by up to...

P+ Measurement Services, Nigeria’s first independent media intelligence and PR measurement agency, is marking its 10th anniversary this November. Founded...

In a rapidly evolving digital world, conversations surrounding Artificial Intelligence (AI) are growing louder, particularly within Nigeria’s media and communications...

Replacing the old method that required users to store a 64-character encryption key or recall a backup password, passkeys makes...

African consumers are shopping more through social media, and brands are torn between TikTok’s viral potential and Instagram’s steady conversions.