MarkTECH

Mediapreneurs, under the umbrella of Guild of Corporate Online Publishers (GOCOP), have been urged to embrace Artificial Intelligence (AI) to...

Public relations is an essential element of corporate strategy, enabling organizations to build and maintain a positive image, communicate effectively...

In February 2020, Google revealed plans to complete the phasing out of third-party cookies on its Chrome browser by 2022....

The Lagos Digital Public Relations Summit, Africa’s premier platform for PR professionals, has announced its rebranding, introducing a dynamic new...

In the most recent times, media monitoring has become an indispensable tool for brands aiming to stay on top of...

Artificial intelligence (AI) is revolutionising industries, including digital marketing, by enabling marketers to create targeted, engaging, and effective campaigns. Last...

In governance, understanding public sentiment and effectively responding to emerging issues are important metrics that determine the success of public...

The media landscape in Nigeria faces a significant challenge due to the absence of a functional Audit Bureau of Circulations...

The role of public relations has evolved into a crucial component for brand management, reputation building, and strategic communication. However,...

The media monitoring industry in Nigeria plays a pivotal role in shaping the landscape of advertising and public relations (PR)....

As a PR measurement specialist and thought leader in PR measurement and evaluation in Nigeria, I have had the privilege...

Marketers are prioritising AI implementation over all other initiatives this year, according to new Salesforce research in the ninth State of...

In public relations (PR) measurement and evaluation, one metric has long been a topic of debate and scrutiny: Advertising Value...

In an era marked by economic volatility and shifting consumer behaviors, businesses are grappling with tough decisions regarding their advertising...

In a world where attention spans are short and competition is fierce, a small fashion brand noticed something curious. Every...