MarkTECH

Following the Central Bank of Nigeria’s directive to harmonize exchange rates and the subsequent spike in the dollar-to-naira rate—reaching over...

As someone who has spent over 15 years working directly with public relations measurement and intelligence and more than a...

The Guild of Corporate Online Publishers (GOCOP) extends its warmest congratulations to Mr. Femi Soneye, Chief Corporate Communications Officer at...

MTN and Airtel are partners in building digital Nigeria, and as stakeholders ourselves, we believe feedback (however blunt) is the...

Let us be honest — if I had a naira for every time a CEO said or thinks PR is a “cost...

The average cost of PR retainers in Africa varies significantly due to the continent's diverse nature. Each country within Africa...

Award-winning agency, DUO Marketing + Communications, has launched a new specialist division, the DUO Global Studio. The new division will...

Who will save PR professionals from the negative news nightmare? Before I get into this, let us set the scene....

CMC Connect LLP, a public relations and communications firm in Nigeria, has officially launched Crisis-X, a groundbreaking initiative designed to...

If you followed, watched, or were live at the Super Bowl you will agree with me that Kendrick Lamar’s presence...

Olusesan Ogunyooye, head of Marketing at AXA Mansard Insurance Plc, has said Technology and Artificial Intelligence (AI) are not going...

Social media is being profoundly transformed by artificial intelligence, which is redefining everything from user safety to content curation. Modern...

7even Interactive, a leading advertising agency in Nigeria has committed to continue on its success trajectory of expanding the frontiers...

Over the years, the conversation around PR measurement has evolved, yet one persistent challenge remains — how to prove the financial return...

In a landmark move marking its 10th anniversary, Upticomm Marketing Company, in partnership with the Lagos State Chapter of the...