MarkTECH

Marketing is far more than just creative ads or social media buzz—it’s a measurable driver of business growth. Yet many...

Aleph Group, a leading global enabler of digital advertising, fintech services and education technology, has marked its 20th anniversary! The...

Google is launching new features for the Demand Gen campaign, designed to provide advertisers with more control, deeper insights, and...

One often reads that people are a business’s biggest asset. While it has become somewhat of a business cliché, it...

CMC CONNECT LLP (Perception Consulting), Nigeria’s premier perception consulting firm and leader in the public relations industry has unveiled its...

Donald Trump’s inauguration as the 47th President of the United States has once again thrust the world’s attention to the...

The New Year marks a significant milestone for Cihan Digital Academy, Lagos, as it secures global recognition. The Academy has...

Microsoft conducted research to identify which professions are already experiencing the time-saving benefits of AI, revealing key opportunities for professionals...

As a public relations measurement and evaluation expert with more than a decade of experience advocating the integration of measurement...

Viu, a dual advertising video on demand (AVOD) and subscriber video on demand (SVOD) over-the-top (OTT) streaming service, has appointed...

A few weeks ago, my team had the first session of our annual strategy session. Before then, I had spent...

Philip Odiakose, Chief Insights Consultant at P+ Measurement Services Welcome to new year! As we step into 2025,...

In a world where attention spans are short and competition fierce, blending in is no longer an option. To truly...

Chanley outlined a three-step approach to creating effective advocacy messages: Highlight the problem, Articulate the relevance and Provide actionable solutions

Data privacy is no longer just a regulatory concern; it has become the cornerstone of building trust and ensuring the...