MarkTECH

Let’s break it down…

9mobile is faced with more pressure with the Advertising Regulatory Council of Nigeria (ARCON) reportedly commencing an investigation following a...

There is a quiet revolution happening in public relations, and no, it is not another rebrand of “storytelling.” It is...

Stakeholders in the digital marketing, and integrated marketing communications have urged marketers to adopt a data-drive approach in marketing and...

Both companies are working to fix the same broken pipe, just with different sets of tools and philosophies

MTN Nigeria, in partnership with the School of Media and Communication, Pan Atlantic University, has announced the fourth cohort of...

MTN Group has been recognised as the #1 Most Admired African Brand Contributing to a Better Africa; the #1 Most...

Professor Ojo Emmanuel Ademola, a trailblazer in Digital Journalism and the distinguished first Nigerian Professor of Cybersecurity and Information Technology...

Philip Odiakose, Africa’s leading media intelligence expert and PR measurement authority, today officially launched his much-anticipated book, The Science of Public...

…as inflation shapes consumer choices in Nigeria

Businesses in Nigeria are set to significantly enhance their online presence and drive tangible growth, following a series of new Artificial Intelligence...

In a significant move to advance public relations measurement education and practice in Nigeria and across Africa, renowned communications strategist...

For decades, Nigeria’s Public Relations industry has struggled with a critical void—a unified, practical framework for measuring and evaluating public...

In the fast-moving world of technology, few leaders can translate complex innovation into human-centered strategy. Mr. Celestine Achi does just...

AVE (Advertising Value Equivalency) has been murdered countless times, but like a stubborn witch, it keeps rising from the dead....