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  • Exclusive: Showmax’ Drama Series Cheta M Returns for Season 2 in January 2025

    Exclusive: Showmax’ Drama Series Cheta M Returns for Season 2 in January 2025

    Showmax has released the trailer for the second season of its Nigerian Original epic drama series, Cheta M. The new season premieres on Monday, 6 January 2025 with three new episodes released every week.

    This epic tale follows the star-crossed love story of Adanna (Oluchi Amajuoyi) and Nnanna (Kingsley Nwachukwu), whose bond is tested amid the escalating conflict between the kingdoms of Mgberi, led by the tyrannical King Jideofor (Kalu Ikeagwu), and Ajaani, ruled by the cunning patriarch Nze Ezeugo (Nonso Odogwu).

    Their love faces formidable opposition from Ojigijaga (Jsmile Uhuru), the enigmatic spiritual shaman of Mgberi, and a web of envy, desire, and political scheming by those around them.

    Season 1 ended on a dramatic note as Adanna and Nwoye’s (Nnamdi Agbo) wedding faced a series of shocking interruptions, from uninvited guests to Chidalu’s (Celia Okechukwu) brazen attempt to hijack the ceremony that led to her death.

    Chetam trailer on Showmax
    Cheta M trailer on Showmax

    At the heart of Season 2, Nnanna and Adanna’s love story is further tested with forgotten memories, their intertwined family histories, and the unrelenting forces threatening their bond. As they journey through the chaos, they must decide how much they are willing to risk and sacrifice for love and the fragile peace they yearn for.

    “With Cheta M, we’re telling a story that’s rich in culture and layered with suspense, love, and spirituality”, says showrunner, James Omokwe who has been celebrated for his work on Showmax’ first Nigeria Original, Diiche as well as Africa Magic titles: Ajoche, Riona and Itura.

    “This season, we wanted to explore not just the drama, but the raw humanity of our characters, their sacrifices, fears, and resilience. We know season one left a lot of questions and curiosity as to what happens next, and I’m looking forward to audiences unravelling the twists and revelations we’ve woven into this epic tale.”

    The return of Cheta M builds on Showmax’s strong and growing lineup of Original content, which includes recent releases such as Princess on a Hill, Wura S3 and Style Magnate.

    Cheta M Season 2 will premiere Monday, 6 January 2025, with three new episodes released weekly. Fans can also binge the first season on Showmax ahead of Season 2’s premiere.

    Watch the trailer here.

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  • Spotify: Femi Lazarus Tops Most Streamed Podcasts in Nigeria 2024

    Spotify: Femi Lazarus Tops Most Streamed Podcasts in Nigeria 2024

    Spotify’s 2024 Wrapped has arrived, and it’s a deep dive into the hottest sounds and hidden gems Nigerians loved this year.

    The spotlight falls on Nigeria’s vibrant music scene, a global force to be reckoned with.

    Homegrown Heroes Reign Supreme

    For the fourth year running, Nigerian artists have dominated the top 10 most-streamed list, proving the nation’s unwavering love for its homegrown talent.

    Asake takes the crown as the most-streamed artist in Sub-Saharan Africa (SSA) , specifically in  Nigeria, Gambia, and Benin. And it wasn’t just the Gen Z crowd who were hooked – Asake, alongside Burna Boy, Shallipopi, and Seyi Vibez, captivated listeners from 13 to 55+ years old, landing on the top 10 artists list for these age groups.

    Rising stars Ayo Maff and Muyeez stormed the most-streamed tracks list with tracks “Dealer” and “Instagram,” proving the industry’s bright future.

    Young Jonn’s hits “Aquafina” and “Stronger” showcased his staying power, while Burna Boy held his own with “Higher.” It’s a dynamic blend of old and new, driving the industry forward.

    “Spotify is always honoured to showcase the depth of Nigerian music and its incredible talents through Wrapped each year. The seamless blend of generations and genres showcases the unique power of Nigerian music to resonate both locally and globally. It’s inspiring to see how our artists are not just shaping culture at home but also making waves internationally.” says Phiona Okumu, Spotify’s head of Music, Sub-Saharan Africa.

    Album Charts: A Mix of Fresh and Familiar

    In a surprise twist, Young Jonn’s Jiggy Forever leads as the most-streamed album, followed by Asake’s Lungu Boy.

    Odumodu’s Eziokwu makes a comeback from last year, while Rema’s HEIS and Asake’s Work of Art also secured top spots, with the latter making a notable return.

    Global Domination: Burna Boy and Ayra Starr

    Burna Boy‘s global impact is undeniable. He’s Nigeria’s most-exported artist and the only Nigerian in the UK’s Top 100. Rising global star and Spotify RADAR alumna Ayra Starr is also making waves.

    She’s the top female artist in Nigeria, Ghana, and Kenya, the most-streamed Nigerian artist in Latin America, and the top Nigerian female artist in Europe. Sharing stages with Coldplay and Chris Brown, she holds the record for the longest time on Spotify’s global chart, surpassing even Rema and Burna Boy.

    Podcast Picks

    Nigerian listeners are also tuning into a diverse podcast scene. Apostle Femi Lazarus leads the pack, followed by motivational shows like Success Addicted Podcast with the voice of Earl Nightingale; Napoleon Hill; Jim Rohn and many more. The Honest Bunch Podcast, Apostle Joshua Selman and Cycasmotivation’s Podcast are also in the top list.

    Nigeria’s Listening Habits in 2024

    • Nigeria’s love for homegrown talent is clear, with a 146% increase in local music consumption over the past year.
    • Lagos, Port Harcourt, and Abuja are the top cities driving Nigeria’s music scene.
    • Religion & Spirituality, Lifestyle & Health, Business & Technology, Arts & Entertainment, and Educational are the top-growing podcast categories.

    Spotify users can now dive into their personalised  2024 Wrapped experience exclusively on the Spotify mobile app (iOS and Android).

    Premium users will enjoy a personalised playlist featuring music videos from their most-loved artists of the year.

    Fans of Ayra Starr, Joeboy, Ladi Poe, Crayon, Magixx, and Bayanni are in for a treat, as these artists share special messages directly within the Wrapped experience!

    Users can also share their Wrapped results across messaging apps and their favorite social platforms.

    With Spotify’s new sharing integration with TikTok , sharing Wrapped results on TikTok’s FYP and Stories is now easier than ever.

    The full breakdown of the top Spotify Wrapped lists is below:

    Spotify Top Podcasts in Nigeria in 2024 and the numbers
    Femi Lazarus tops Spotify local Podcasts in Nigeria in 2024
    Spotify Top Podcasts in Nigeria in 2024 and the numbers
    Spotify Nigeria 2024

     

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  • Netflix Denies Exit from Nigeria, Reaffirms Focus on Local Content Despite Cancelled Projects

    Netflix Denies Exit from Nigeria, Reaffirms Focus on Local Content Despite Cancelled Projects

    Netflix has refuted reports of an impending exit from Nigeria, asserting its continued focus on the country’s growing film industry and creative sector. 

    This affirmation follows remarks by Nigerian filmmaker Kunle Afolayan at the 2024 Zuma International Film Festival, which led to talks about the streaming giant’s exit from the region.

    Afolayan disclosed that several film projects commissioned by Netflix had been cancelled, despite the success of earlier collaborations. He said, “Three years ago, signing a three-film deal with Netflix was a significant milestone. While these films performed remarkably well globally, it appears their returns in Nigeria did not meet expectations.” However, Afolayan did not directly state that Netflix was withdrawing from Nigeria.

    Adding to the speculation, some observers pointed to Amazon Prime Video’s retreat from Nigeria in January 2024, after a high-profile launch and investment in local content. 

    Even with these comparisons, Netflix has categorically denied any plans to leave the Nigerian market. In a statement issued on Wednesday, a spokesperson for the platform emphasised, “We are not exiting Nigeria. We remain committed to investing in Nigerian stories and delighting our audience.”

    Netflix’s journey in Nigeria began in 2016 with the licensing of notable local productions. Over the years, it has invested over $23 million in the country’s film industry, supporting more than 250 projects, including licensed titles, co-productions, and original commissions. 

    Commendable successes include Lionheart, The Wedding Party 2, and King of Boys. In 2020, Netflix expanded its footprint by signing multi-title deals with industry heavyweights such as Mo Abudu’s EbonyLife Productions and Kunle Afolayan’s Golden Effects Pictures.

    Nonetheless, Netflix faces challenges in Nigeria’s competitive streaming sector. With a monthly subscription cost of ₦7,000 ($4), the platform is perceived as a luxury service, especially in a country grappling with inflation and currency devaluation. 

    Local competitors like Showmax, known for its affordability, dominate the market, leaving Netflix with a smaller share of subscribers.

    The uncertainty surrounding Netflix’s long-term strategy in Nigeria is stressed by its cautious investment approach.

    While it has spotlighted Nigerian stories on a global stage, its financial commitment to the country is less in comparison to South Africa, which received 71% of Netflix’s $175 million investment in Africa between 2016 and 2023.

    Reports predict that Netflix may need to reassess its pricing model and investment strategy to remain competitive.

    The platform’s ongoing challenges are similar to those faced by Amazon Prime Video, which scaled back its operations in Africa due to low profitability.

    Netflix’s denial of an exit reassures Nigerian audiences and creatives, but the market dynamics demand a better approach to strengthen its place in the country. 

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  • 5 Mobile Games That Will Have You Hooked in 2025

    5 Mobile Games That Will Have You Hooked in 2025

    Mobile games are stepping it up in 2025. Whether you’re looking to kill time or immerse yourself in a new world, this year’s lineup of mobile games offers something exciting for everyone.

    With fast-paced thrills, rich narratives, and unforgettable action, these games are worth downloading ASAP.

    Oh, and while you’re at it, don’t forget about the Betway app for all your sports betting adventures. Now, let’s get to the fun part: the games.

    1. Aviator: Quick, Addictive, and Perfect on the Go

    Who says you need hours to have fun? Aviator is proof that less can be more. The concept is simple: guide a plane as it climbs higher and higher, challenging your reflexes every step of the way. It’s fast-paced, easy to pick up, and ideal for those moments when you’re waiting in line or riding the train.

    Why is Aviator such a standout? Because it combines simplicity with intensity. No complicated controls or confusing menus – just pure action. Think of it as a coffee break for your brain, only way more exciting.

    2. CyberSphere: Beyond Reality – Futuristic Chaos at Its Best

    Ready to step into a battlefield that feels straight out of a sci-fi blockbuster? CyberSphere: Beyond Reality delivers high-octane action with dazzling graphics. Whether you’re up against AI enemies or real players in multiplayer mode, every round is packed with explosions, lasers, and heart-pounding combat.

    This game isn’t just about mindless shooting, though. You’ll need a strategy to outsmart your opponents and secure victory. It’s perfect for anyone who loves futuristic chaos mixed with a bit of brainpower.

    3. Monster Hunter Outlanders: Big Game Hunting, Now on Mobile

    The legendary Monster Hunter series makes its mobile debut with Monster Hunter Outlanders. This isn’t some watered-down version – it’s the full experience, complete with jaw-dropping graphics, intense battles, and enough monsters to keep you busy for weeks.

    What’s the deal here? You gear up, head out, and hunt down creatures that are as challenging as they are impressive. Whether you’re a Monster Hunter veteran or a newbie, this game will suck you in with its depth and detail.

    4. Star Wars: Hunters – The Galaxy Awaits

    A Star Wars game on your phone? Yes, please. Star Wars: Hunters takes you into the galaxy far, far away for team-based arena battles. The characters are unique, the combat is fast-paced, and the Star Wars vibe is strong.

    Fans of the franchise will love the Easter eggs and references scattered throughout. But you don’t need to be a superfan to enjoy the strategic gameplay and satisfying battles. Grab your lightsaber (or blaster), and may the force be with you.

    5. NEO BERLIN 2087: Cyberpunk Meets Mobile

    If you’re into dystopian futures and cyberpunk vibes, NEO BERLIN 2087 is the game for you. Set in a sprawling futuristic city, this action RPG combines exploration, combat, and storytelling in an addictive way.

    You’ll be solving mysteries, battling enemies, and uncovering the secrets of Neo Berlin in a narrative-driven experience. It feels more like a console game than something you’d play on your phone. It’s immersive, gritty, and just plain cool.

    Which One Will You Try First?

    There you have it: five mobile games that are guaranteed to make 2025 a great year for gaming on the go. Whether you’re into quick bursts of fun or long, story-driven adventures, there’s something here for everyone. So, what are you waiting for? Grab your phone, hit that download button, and let the games begin! [Featured Image Credit]

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  • “Cycling for Community”: FXTM Hosts Thrilling Charity Event across Nigeria

    “Cycling for Community”: FXTM Hosts Thrilling Charity Event across Nigeria

    FXTM Nigeria brought together cycling enthusiasts from across the country for an exciting charity cycling event over the weekend.

    The competition, which drew 190 participants from states including Port Harcourt, Kwara, Ibadan, Ogun, and Lagos, highlighted the spirit of sportsmanship and community engagement.

    The event featured six categories—Professional Male, Professional Female, Junior Male, Junior Female, Veteran Male, and Veteran Female—offering opportunities for cyclists of all skill levels to compete.

    Starting at 6:30 a.m., the race saw Juniors completing 10 laps, Veterans tackling 14, and Professionals racing an impressive 20 laps, with each lap spanning 2.8 kilometers.

    Impressive Prizes for Top Performers

    Participants competed for substantial cash prizes, with winners in the Professional categories receiving ₦500,000, ₦300,000, ₦200,000, and ₦150,000 for 1st to 4th positions, respectively. Cyclists finishing in 5th to 15th places were also rewarded with ₦50,000 each.

    In the Junior Male and Female categories, winners earned ₦150,000, ₦100,000, and ₦50,000 for the top three spots.

    Veteran winners took home ₦250,000, ₦150,000, and ₦100,000 for 1st, 2nd, and 3rd positions, respectively.

    A Celebration of Sportsmanship and Unity

    Participants and spectators alike praised FXTM for organizing the event, which fostered a sense of unity and offered a platform for cyclists to showcase their talents.

    Many attendees expressed gratitude for the opportunity to take part in such a well-organized and inclusive competition, hoping for more events of this nature in the future.

    The event also reflected FXTM’s commitment to empowering communities and promoting values that align with their parent company Exinity’s philosophy of “freedom to succeed.”

    Looking Ahead

    Kelechi Ehibudu, the stand-in country representative for FXTM, said: “FXTM is delighted to sponsor this Community cycling charity event. With its resounding success, this event has set a new benchmark for community-focused initiatives in Nigeria.

    FXTM’s dedication to blending sport, charity, and empowerment has left a lasting impression, inspiring many to look forward to future events.”

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  • From Title Battles to Survival Fights: This Weekend’s EPL Top 5 Games

    From Title Battles to Survival Fights: This Weekend’s EPL Top 5 Games

    It’s that time of the week we always look forward to. Clear your schedules because this weekend’s EPL lineup is one for the ages! From intense rivalries to potential upsets, these matches are packed with drama, history, and high stakes.

    Let’s dive into the EPL top 5 must-watch games on SuperSport (DStv Ch. 203|GOtv Ch. 64).

    1. Arsenal vs. West Ham United| Saturday, November 30

    London pride is on the line as Arsenal continues its quest for the top spot. Can West Ham deliver a shock at home?

    This London derby promises sparks as Arsenal visit the London Stadium to take on a reviving West Ham United. Arsenal, fresh from a thrilling 5-1 win over Sporting CP last Tuesday, aim to solidify their top spot, while West Ham seek redemption after their narrow defeat to Brighton.

    Familiar faces? Declan Rice returns to face his old club, and all eyes will be on him. The match will air by 6:30 PM (WAT).

    Did you know?

    • Arsenal has a dominant record against West Ham, having won more Premier League matches against West Ham. West Ham has lost over 36 Premier League games and 15 games at home against Arsenal.

    2. Liverpool vs. Manchester City| Sunday, December 1

    This clash brings together two EPL giants in a game that could shape the title race.

    Liverpool and Manchester City are set to lock horns in one of the most anticipated fixtures of the season. This rivalry has defined the Premier League in recent years, and this encounter comes with added stakes: City’s three-match losing streak in the EPL and Liverpool’s quest to extend their lead at the top of the table make this match crucial.

    The outcome might determine whether Pep’s side can keep their dream of winning the title five times in a row alive. City manager Pep Guardiola acknowledges the challenge his side faces, especially with Anfield’s daunting atmosphere.

    Liverpool, however, is brimming with confidence. After a resounding 2-0 win against Real Madrid in their last outing, Jürgen Klopp’s men seem unstoppable at home. The match will air by 5:00 PM (WAT).

    Did you know?

    • Manchester City has beaten Liverpool twice across 26 Premier League trips to Anfield.

    3. Chelsea vs. Aston Villa| Sunday, December 1

    Chelsea’s impressive form under Enzo Maresca faces a tough test as they host Aston Villa. With Cole Palmer and Nicolas Jackson finding form, the Blues look sharper in attack, but Villa’s defensive duo of Ezri Konsa, who is expected to make a comeback after being out of play due to injury, and Tyrone Mings might prove impenetrable for Chelsea’s attackers.

    The match will air by 2:30 PM (WAT).

    Did you know?

    • Chelsea and Aston Villa have played 60 games since 1995. Among them, Chelsea won 31 games, while Aston Villa won 14 with 15 games ending in a draw.

    4. Crystal Palace v Newcastle United| Saturday, November 30

    Newcastle, after a 2-0 home game defeat to West Ham United, will take on Crystal Palace at Selhurst Park.

    Struggling in the relegation zone with only eight points this season, Oliver Glasner’s men need to turn things around, and a win against Newcastle can help boost the team’s morale.

    The match will air by 4:00 PM (WAT).

    Did you know?

    • Palace have lost 3 games at home this season and won only 1.

    5. Tottenham Hotspur vs. Fulham| Sunday, December 1

    Spurs, chasing a top-four finish, face a Fulham side looking to shake off inconsistency.

    Fresh out of a 4-0 win against title holders, Spurs’ attacking philosophy under Ange Postecoglou continues to excite fans, and Sunday’s clash with Fulham offers another opportunity for Son Heung-min and James Maddison to shine.

    The match will air by 2:30 PM (WAT).

    Did you know?

    • Son Heung-Min has scored only 3 goals against Fulham in the Premier League in his career. [Featured Image Credit]

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  • InterswitchSPAK 6.0: The Race to Discover Nigeria’s Next STEM Champion

    InterswitchSPAK 6.0: The Race to Discover Nigeria’s Next STEM Champion

    The 6th edition of the InterswitchSPAK TV show is lighting up screens across the country, putting Africa’s brightest young science minds in the spotlight.

    Since the season premiere on Sunday, October 20, 2024, the competition has been a thrilling display of jaw-dropping brilliance, unrelenting determination, and groundbreaking innovation, as Nigeria’s top science students vie for the ultimate STEM crown.

    The competition has been nothing short of electric, brimming with suspense, drama, and unforgettable moments as 18 exceptional semi-finalists have emerged after six thrilling episodes.

    These young stars have brought their A-game, proving that African talent is ready to take on the world. With impressive displays of speed, accuracy, knowledge, and problem-solving prowess in STEM subjects, they’ve showcased just how sharp and innovative they truly are.

    The contestants are rewriting the narrative of what it means to be a STEM genius in Africa. As the weeks roll on, the stakes climb higher, and the excitement intensifies, offering us a front-row seat to watch these future trailblazers leave their mark.

    The 18 semi-finalists who have emerged thus far from the intense competition include Ayomiposi Igbaroola of Greater Tomorrow International College, Ondo State; Nifesimi Itamuseye from Fountain International High School, Ekiti State; Divine Hosea representing Peace College, Iju, Lagos; Elvis Ekwelem of Graceland International School, Rivers State; Chidera Ejidike from St.

    Gregory College, Ikoyi, Lagos; Damilare Fakorede and King David Odey, both from Greater Tomorrow International College, Ondo State; David Babalola of Brainfield College, Salolo, Lagos; Chinaza Ejeahalaka from Marist International Secondary School, Owerri, Imo State; Samuel Ayano of Apt Scholars Universal College, Ogun State; Chimfumnanya Aghaduno from Penny International College, Lagos State; and Chimamanda Agbanusi from Rainbow College, Ogun State.

    Also making the cut are Nwachukwu Ebubechukwu from Marist Brothers’ Juniorate B, Abia State; ThankGod Onyekachi Madu from His Grace High School, Enugu State; Ndudu Ekong Henry from Pegasus High School Eket., Akwa Ibom State; Denyefa Omare from St. Gregory’s College, Ikoyi, Lagos State; Jane Onwuli from Graceland International School, Rivers State and Emmanuel Olabiyi from Apt Scholars Universal College, Ogun State.

    The competition heats up as the semi-finalists gear up for the next stage, battling fiercely for a coveted spot in the top 9.

    With the stakes higher than ever, they inch closer to the ultimate prizes, hoping to claim the glory and the grand rewards.

    Here’s what’s in store for this year’s top contenders:

    • 1st Place: N15 million tertiary scholarship (spread over five years), a laptop, and a monthly stipend.
    • 2nd Place: N10 million scholarship (spread over three years) and a laptop.
    • 3rd Place: N5 million scholarship (for one year) and a laptop.
    • 4th to 9th Places: Impressive cash rewards for their remarkable efforts along with laptops.
    • Top 18 Semi-Finalists: Cash prizes awarded to recognise their achievements.
    • Top 27 Contributing Teachers: Cash rewards to honour their dedication and impact.

    Through InterswitchSPAK, Interswitch has inspired approximately 100,000 students to pursue STEM careers, awarded millions in scholarships, and nurtured a vibrant community of young innovators and change makers.

    With six episodes aired so far this season, the drama is far from over. The semi-finalists have shown exceptional promise, but only one will emerge as the champion, claiming the grand prize and the glory of being Africa’s next STEM prodigy.

    Stay tuned for more thrilling episodes of InterswitchSPAK 6.0 and bask in the brilliance and intrigue as the journey to finding Africa’s next STEM champion continues!

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  • Spotify Launches Tool for Audiobook Authors, Publishers to Boost Audience Insights, Marketing

    Spotify Launches Tool for Audiobook Authors, Publishers to Boost Audience Insights, Marketing

    Spotify has launched Spotify for Authors, a platform designed to provide authors and publishers with tools to better understand their audiences and enhance their marketing strategies. 

    This new service provides creators with analytics, promotional features, and audience demographics to maximise their reach and impact.

    The platform, modelled after Spotify’s Spotify for Artists and Spotify for Creators, gives authors and publishers of all sizes the needed valuable insights. 

    Users can analyse listener age, gender, and content preferences, enabling data-driven decisions for promoting audiobooks. Added to this, it integrates podcast listening habits, helping creators identify ideal shows for advertising or partnerships.

    Key features include promo cards for social media sharing and redemption codes for distributing royalty-free copies to collaborators, superfans, or reviewers. Authors also gain access to profile pages, allowing fans to learn more about their work, fostering deeper connections with their audience.

    Expanding Opportunities for Creators

    Spotify plans to roll out additional features in 2025, such as a “follow-along experience” that syncs illustrations and other visuals with audiobook narration. The platform will evolve based on feedback from authors and publishers, ensuring it meets their needs.

    This initiative is one of Spotify’s ways to expand its audiobook catalogue, which now includes over 300,000 titles, while providing creators with solid tools to compete in a market traditionally led by platforms like Amazon’s Audible.

    Spotify for Authors is currently available globally, with independent authors using Findaway Voices set to join next year. Advanced insights and promotional tools will bolster how authors and publishers grow their presence in the audiobook industry.

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  • IHS Nigeria Partners with NCMM to Digitize Nigeria’s Cultural Heritage

    IHS Nigeria Partners with NCMM to Digitize Nigeria’s Cultural Heritage

    IHS Nigeria, a telecommunication tower company, has announced a strategic partnership with the National Commission for Museums and Monuments (NCMM) and the Federal Ministry of Art, Culture, and the Creative Economy (FMACCE) to support the digitization of Nigeria’s cultural heritage.

    This collaboration aims to make Nigeria’s historical artifacts, artworks, and cultural monuments more accessible to the public through a digital museum.

    The partnership between IHS Nigeria, NCMM, and FMACCE will leverage technologies to digitalize and display artifacts online, helping to preserve and showcase Nigeria’s cultural heritage. It marks a significant step towards modernizing the preservation and dissemination of Nigeria’s cultural assets, making them more accessible to a broader audience.

    The digital museum is the first significant project under the Honorable Minister’s Digital Culture Initiative and is designed to provide a platform for the exploration and appreciation of Nigeria’s diverse cultural heritage.

    This partnership underscores IHS Nigeria’s commitment to sustainability and its role in helping foster cultural preservation and digital education.

    Mohamad Darwish, CEO, IHS Nigeria, commented,

    “We are excited to partner with the National Council for Museums and Monuments and the Federal Ministry of Art, Culture and the Creative Economy on this groundbreaking initiative. As a company deeply rooted in Nigeria, we recognize the importance of preserving, protecting, and promoting our cultural heritage. This partnership also aligns with our commitment to sustainability, education, economic growth, and community development. We look forward to contributing to the preservation of Nigeria’s cultural legacy”.

    Hannatu Musawa, Nigeria’s minister of Art, Culture and the Creative Economy, commented,

    “We are delighted to partner with IHS Nigeria on this initiative which aligns with His Excellency President Bola Ahmed Tinubu’s Renewed Hope Agenda, and our Ministry’s 8-point plan on fostering strategic partnerships. I am particularly pleased that this initiative, which is the first significant project under our Digital Culture Initiative, embodies our commitment to innovation, global partnerships, and the sustainable growth of our creative industries, positioning Nigeria as a leader on the global stage.”

    Olugbile Holloway, director general, National Commission for Museums and Monuments, commented,

    “We are grateful to IHS Nigeria for their support in this remarkable initiative. We believe that to keep ahead of current trends and appeal to a younger demographic, it is imperative that a digital experience of our rich cultural heritage is created and made available to the public. The digital museum will serve as an invaluable resource for researchers, students, and the general public, both in Nigeria and around the world, and will play a crucial role in the preservation of our national heritage.”

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  • Amazon Music Unlimited Challenges Spotify with Free Monthly Audiobook Perk for Subscribers

    Amazon Music Unlimited Challenges Spotify with Free Monthly Audiobook Perk for Subscribers

    Amazon Music Unlimited subscribers can now enjoy one free audiobook per month from Audible’s extensive catalogue at no extra cost.

    This new feature is available to users in the United States, United Kingdom, and Canada and is aimed at enhancing the attraction of its music streaming service while simultaneously challenging Spotify’s growing presence in the audiobook sector.  

    Subscribers to the individual and family plans of Amazon Music Unlimited can now choose an audiobook of their liking each month. 

    They may either continue listening to their selected title across billing cycles or opt for a new one in the subsequent cycle. This addition does not come with restrictions on audiobook length and is included as part of the existing subscription package.  

    Steve Boom, Amazon’s vice president of Audio, Twitch, and Games, described the development as a step towards broadening the reach of Audible’s industry-leading audiobook catalogue. “This introduces a new audience to the world of audiobooks by integrating them into the Amazon Music experience,” he noted.  

    This development comes as Amazon seeks to bolster its audio offerings in response to increasing competition in the market. 

    Spotify, which has become the second-largest audiobook provider, already includes limited audiobook access for its Premium subscribers across various regions, with a 15-hour monthly cap for free-tier users. 

    Spotify also launched an audiobook-exclusive plan earlier this year, intensifying competition in the space.  

    Meanwhile, Audible continues to offer its standalone plans starting at $7.95 per month, which include a mix of original audiobooks, podcasts, and sleep tracks. Its $14.95 plan provides subscribers with one premium audiobook each month, featuring bestsellers and new releases.  

    Amazon has been making strides to refine its book recommendation systems across platforms. Late last year, it introduced the “Your Books” tracker to consolidate saved or purchased titles from Amazon, Kindle, and Audible. 

    The company has also leveraged data from Prime Video to personalise audiobook suggestions for Audible users, further integrating its services to enhance user experience.  

    With the addition of audiobooks, Amazon Music Unlimited subscribers gain more value for their plans, which cost $10 per month for Amazon Prime members and $11 for non-members.

    New customers can also take advantage of a three-month free trial to explore the service.

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  • GOCOP Calls for Balanced Regulatory Framework for Digital Content in Nigeria

    GOCOP Calls for Balanced Regulatory Framework for Digital Content in Nigeria

    The Guild of Corporate Online Publishers (GOCOP) has called for a balanced regulatory framework for digital content produced by Nigerian creative sector.

    Olumide Iyanda, deputy general secretary of the Guild, made the call on Thursday while delivering a goodwill message at the opening ceremony of the 4th Peace Anyiam-Osigwe Nigeria Digital Content Regulation Conference (NDCRC) organised by the National Film and Video Censors Board (NFVCB) in Lagos.

    The theme of the two-day conference is “Film and Video Regulation in the Digital Age, Balancing Creativity and Responsibility.”

    Mr Iyanda conveyed GOCOP’s commendation to the Minister of Art, Culture and the Creative Economy, Hannatu Musawa, for her support of the NFVCB under the leadership of Dr Shaibu Husseini.

    According to him, the conference not only serves as a tribute to the visionary contributions of the late Peace Anyiam-Osigwe but also as an essential forum for collaboration, learning and strategising to shape the future of digital content responsibly.

    “The NFVCB’s commitment to creating a balanced regulatory framework that respects creativity while upholding societal values is commendable and deeply aligns with our mission at GOCOP which was established to promote professionalism among online publishers and uphold the ethical standards of journalism in the digital space,” Iyanda said.

    As a member of the Nigeria Press Organisation (NPO) and one of the drivers of the National Media Complaints Commission (NMCC), also known as the media Ombudsman, GOCOP plays a crucial role in ensuring that online publications maintain high standards of integrity and professionalism, thereby contributing positively to the media landscape in Nigeria.

    “The legacy of Peace Anyiam-Osigwe is a reminder to us all of the transformative power of content that respects cultural heritage and inspires positive change.”

    Speaking earlier in his welcome address, Executive Director of the NFVCB, Dr Husseini said: “As we gather to exchange ideas, forge new partnerships, and chart a course for Nigeria’s digital content regulation future, I want to emphasise the importance of collaboration and cooperation in our shared goal of promoting a vibrant and responsible creative sector.

    “The whole idea of the digital content regulation conference was named after the late iconic writer, filmmaker and producer, Peace Anyiam-Osigwe, and which I must credit my predecessor, Alhaji Adedayo Thomas.”

    He noted that since the industry had the power to shape minds and influence culture, stakeholders needed to balance artistic expression with sensitivity and respect for the audience.

    “By doing so, we are not only upholding the integrity of our industry but also contributing to a more informed and empathetic society,” Husseini said.

    In her keynote address, Mo Abudu, the founder of EbonyLife Group, emphasised the importance of changing the narrative about Africa through content.

    “As creatives, we must understand that with great power comes great responsibility. We must balance our creative freedom with the need to protect our audiences, particularly children, from harmful or inappropriate content.

    “We can change the narrative about Africa with content. We must create stories that resonate with global audiences, stories that showcase our unique perspectives and experiences as Africans,” she said.

    Hannatu Musawa, who was represented by General Manager of the National Theatre, Tola Akerele, commended NFVCB for organising the conference.

    “I commend the NFVCB for organising this conference, which is a vital platform for discussing pressing issues in the digital space.

    “It’s a great opportunity for stakeholders to come together and explore ways to promote the growth and development of the creative industry in Nigeria,” Musawa said.

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  • Spotify Q3’24 Results: 640 Million Users | 250 Million Subscribers | €454 Million Operating Income

    Spotify Q3’24 Results: 640 Million Users | 250 Million Subscribers | €454 Million Operating Income

    Spotify has posted strong third-quarter results for 2024, revealing an 11% increase in monthly active users (MAUs), which now stand at 640 million, and a 12% rise in premium subscribers, reaching 252 million. 

    Financially, Spotify achieved a 19% year-on-year increase in total revenue, which reached €4 billion ($4.24 billion). The company’s operating income grew to €454 million ($482 million), a commendable increase from previous quarters. 

    With these results, Spotify is working to continually maintain growth and profitability, ensuring it meets its projected $1.5 billion operating profit for the full year.

    A key factor driving this success is Spotify’s pricing and cost-cutting strategies. The platform’s gross margins improved to 31.1%, a successful adjustment in its business model. 

    The company’s strong performance in premium subscriptions, along with an uptick in ad-supported revenue, has further bolstered its financial health.

    CEO Daniel Ek noted that the company’s success is a direct result of its focus on innovation and market expansion. “We’ve never been in a stronger position,” Ek said. 

    “Our progress in Q3 demonstrates the strength of our execution and our commitment to growth. We are on track to meet our long-term goals, with continued innovation setting us up for future success.”

    One of the drivers behind Spotify’s improved financials is the company’s restructuring in late 2023, which involved significant layoffs. This move, aimed at streamlining operations, helped reduce costs and contributed to Spotify’s strong bottom line. 

    While layoffs can often be challenging, Spotify has shown resilience, leveraging its workforce reduction to bolster profitability while continuing to attract new subscribers.

    Going forward, Spotify is projecting further growth in Q4 2024, with expectations to reach 665 million monthly active users and add another 8 million premium subscribers. 

    The company is also forecasting an operating income of €481 million ($509 million) and total revenue of €4.1 billion, preparing a record-breaking year as it expands its premium and ad-supported segments.

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  • Mark Zuckerberg and T-Pain Drop Surprising Acoustic Cover of ‘Get Low’—Is Music His Next Tech Pursuit?

    Mark Zuckerberg and T-Pain Drop Surprising Acoustic Cover of ‘Get Low’—Is Music His Next Tech Pursuit?

    Mark Zuckerberg has now added music to his expanding list of personal interests, unveiling his first track with hip-hop artist T-Pain. 

    Rather than a new composition, the duo reimagined the 2002 hit “Get Low,” delivering an acoustic rendition that marks a tribute to Zuckerberg’s relationship with his wife, Priscilla Chan. 

    The Meta CEO shared the surprise on Instagram, accompanied by a nostalgic caption explaining the significance of the song: “Get Low” was playing when he and Priscilla first crossed paths at a college party. 

    In a playful nod to their shared history, Zuckerberg decided to collaborate with T-Pain on a version of the song to mark their dating anniversary this year.

    In the Instagram post, Zuckerberg included a series of photos, beginning with a throwback image of himself and Chan from their college days, alongside snapshots from the studio where he can be seen playing an acoustic guitar. 

    He described the cover as a tribute, jokingly calling it a “lyrical masterpiece.” The track, named “Z-Pain” in honour of their collaboration, is now available on Spotify. 

    Zuckerberg’s post quickly garnered mixed reactions, with comments ranging from admiration for his romantic gesture to playful jabs about the unexpected musical partnership.

    The cover’s unique sound and casual style led many listeners to draw comparisons to Blink-182’s acoustic style, blending Zuckerberg’s and T-Pain’s vocals in a slower, more deliberate take on the rap song’s original lyrics. 

    The slowed-down version brings out the raw humour of lines like “skeet skeet skeet,” which struck many fans as both amusing and unusual coming from the tech mogul.

    While Priscilla Chan’s reaction remains key to Zuckerberg’s efforts, online audiences quickly chimed in with a variety of responses.

    Some followers celebrated the spontaneity of the collaboration, while others questioned the decision, noting the song’s infamous lyrics and contrasting them with Zuckerberg’s typically serious public image.

    The unexpected musical release attracted wider attention on social media, particularly as T-Pain responded to the criticism in a light-hearted Instagram story. 

    He pointed out that some people struggle to embrace “wholesome fun” and defended the track as a personal project meant to bring joy, especially to Chan. 

    T-Pain urged detractors to “go outside and look at things,” stressing his belief that creative pursuits can be fulfilling regardless of public opinion.

    Zuckerberg’s venture into music follows a pattern of unconventional projects among tech figures. Randi Zuckerberg, his sister, has previously recorded cryptocurrency-themed parody songs, while other entrepreneurs have made similarly surprising public performances. 

    Despite the playful and somewhat self-deprecating tone of the “Z-Pain” release, Zuckerberg’s debut in music shows his willingness to break out of the traditional tech CEO mould, bringing his personal interests into the spotlight in new ways.

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  • Shallipopi Takes Viewers Behind the Scenes in New RADAR Africa Documentary

    Shallipopi Takes Viewers Behind the Scenes in New RADAR Africa Documentary

    Rising star Shallipopi is set to captivate global audiences with the release of his Spotify RADAR Africa documentary, offering an intimate look at his journey from the streets of Edo State to chart-topping success.

    As one of Nigeria’s most compelling new artists, Shallipopi’s story is one of resilience and artistry, resonating across social divides.

    The Spotify RADAR Africa documentary serves as Shallipopi’s global introduction, capturing the essence of his journey.

    It opens with Shallipopi returning to his hometown in Edo State, reflecting on his roots and the origins of his stage persona.

    Through candid conversations with his brother and collaborator, Zerry DL, viewers gain insight into Shallipopi’s early influences and creative aspirations.

    Together, they reminisce about their first song and the dreams that shaped their path. The film also includes exclusive interviews with the CEO of Dvpper Music and one of Shallipopi’s key producers, unveiling the inner workings of his swift rise in the music industry.

    Adding to the documentary’s depth, Shallipopi’s popular track “ASAP” from his project Shakespopi Vol. 1, released earlier in the year, soundtracks much of the RADAR documentary.

    The song’s powerful beats and lyrics underscore Shallipopi’s journey, grounding his narrative in the sound that first propelled him into the spotlight. The success of Shakespopi Vol. 1 has sparked high anticipation for Shallipopi’s follow-up project, which is already in the works.

    In a powerful scene, Shallipopi revisits his former college, where he is met with an enthusiastic crowd of fans—a testament to his impact on Nigeria’s next generation.

    The documentary wraps up with a behind-the-scenes look at Shallipopi’s recent Wireless Festival performance, marking his transition from local sensation to a global artist on the rise.

    Shallipopi’s story is not only a personal triumph but a powerful narrative that resonates with Nigeria’s largest demographic while bridging class divides.

    As a Spotify RADAR Africa artist, Shallipopi embodies the spirit of modern Nigerian music—bold, boundary-breaking, and unifying. Through his unfiltered storytelling and magnetic presence, he continues to capture the hearts of fans worldwide.

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  • Your Music, Your Style: Discover What Kind of Listener You Are

    Your Music, Your Style: Discover What Kind of Listener You Are

    Music means different things to different people. For some, it’s the perfect way to unwind; for others, it’s the background beat that energises a workout or keeps them focused while working through a busy day.

    With MTN’s Flexa Bundle in collaboration with Apple Music, there’s a world of music just waiting to be explored.

    So, where do you fall on the spectrum of music lovers? Do you meticulously curate your playlists, or are you a free spirit who lets the shuffle feature take control? Let’s explore a few classic listener styles and see where you fit.

    • Playlist Pro or Shuffle Savant?

    For some, creating playlists is an art, carefully selecting songs for each mood, task, or time of day. On the other hand, shuffle savants let the music take the lead, exploring their collections without any set order.

    With Apple Music’s extensive library, both approaches are in play—whether it’s mood-specific playlists for every part of your week or a shuffle journey across different genres.

    • Lyrics Lover or Beat Viber?

    Maybe lyrics are your main draw, knowing every word by heart and singing along, or maybe you’re drawn to the rhythm itself, finding energy in the beat of each track.

    With an immersive music experience, lyrics lovers can follow along with real-time lyrics, diving deep into every word, while beat vibers can enjoy endless tracks spanning genres from Afrobeats to R&B.

    • Discography Expert or Sound Explorer?

    Some listeners love to dive deep into an artist’s entire discography, experiencing the evolution of their music over time. Others are explorers, constantly seeking new sounds and discovering fresh tracks and genres.

    With the Flexa Bundle, both paths are open—whether you’re exploring an artist’s journey or uncovering emerging names and sounds from around the world, you can explore to your heart’s content without worrying about renewing your subscription or your data running out anytime soon.

    • Loyal to Throwback or Fresh Hits?

    Are you drawn to music from past decades, or do you like to stay on top of the latest releases? Apple Music lets throwback lovers jump across genres and eras, while fresh hit finders have access to new music and trending artists at their fingertips.

    To enjoy whichever rocks your boat with easy subscription and data on Apple Music’s extensive library with as low as N1750, just activate the MTN Apple Music Flexa Bundle using your airtime. Nothing beats smooth streaming when you are in the mood and this bundle is the right guy for you.

    Dial *305*8# or text “Music1” to 8000 to activate your MTN Apple Music Flexa Bundle—a bundle designed for listeners who want to make the most of their connection to sound. So, what kind of listener are you?

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