Samsung Electronics recently presented its vision for the future of artificial intelligence (AI) technology, emphasising a seamless and intuitive experience for users.Â
The presentation, which took place at CES 2024, showcased the collaboration with key partners and highlighted how Samsung has integrated AI capabilities into new products and services to enhance convenience and daily life.
Jong-Hee (JH) Han, Vice Chairman, CEO, and Head of Samsung’s Device eXperience (DX) Division, outlined how AI will enhance connected technologies in a nonintrusive manner, always working “in the background.” The strategy focused on AI’s role in simplifying and improving connected experiences across various devices.
AI in Visual Display and Digital Appliances
Jonathan Gabrio, Head of Connected Experience Center at Samsung Electronics America, detailed the impact of AI in Visual Display and Digital Appliances. The Neo QLED 8K QN900D, built with the NQ8 AI Gen 3 processor, automatically upscales content, sharpens images, and optimizes TV listening experiences. Samsung also introduced innovative accessibility features, such as sign language and audio subtitle options.
New Product Unveilings
Samsung introduced The Premiere 8K, a projector with wireless 8K transmission, offering a cinematic experience at home. Additionally, Music Frame, a customisable speaker, seamlessly syncs with Samsung TVs and soundbars through Q-Symphony. Major upgrades to Ballie, the rolling AI robot, showcased its evolution into a versatile AI companion capable of various tasks.
Changing Kitchen Experiences
The Bespoke 4-Door Flex™ Refrigerator with AI Family Hub™+1 2 features AI Vision Inside3, recognising food items and suggesting recipes. The Anyplace Induction range enhances AI connectivity by sharing recipes from Samsung Food to the cooktop’s display. The AI Laundry Combo™ and Bespoke Jet Bot Combo™5 extend AI technology to laundry appliances and vacuum robots, respectively.
Galaxy Book4 Series: A New Standard for AI-Ready Laptops
Samsung revealed the Galaxy Book4 series as its most AI-ready laptop, featuring Microsoft Copilot7 for seamless integration with Galaxy smartphones. The series leverages the smartphone’s camera as a PC webcam, enhancing video calls. Ongoing collaboration with Microsoft promises more intelligent capabilities, available from March.
Spatial Intelligence and SmartThings
Jaeyeon Jung, Executive Vice President and Head of SmartThings, discussed how AI impacts the relationship between users and devices. Spatial AI enables personalised home management experiences, including 3D Map View and QR code integration for family and friends. Bixby’s enhanced AI capabilities allow dynamic smart home interactions, ascertaining the Multi Device Wakeup feature.
Home-to-Car Connectivity
Samsung’s partnership with Hyundai Motor Group enables Home-to-Car and Car-to-Home services via SmartThings connectivity. Users can remotely control car functions through voice commands, while also managing home features from their vehicles. Samsung’s collaboration with HARMAN brings advancements like Ready Care, Ready Vision, and Ready Upgrade, enhancing the in-cabin driving experience.
Security, Privacy, and Sustainability
Samsung emphasised security solutions like Knox Matrix and Knox Vault for end-to-end encryption and threat detection. Inhee Chung, Vice President of the Samsung Corporate Sustainability Center, highlighted the dedication to a circular economy, incorporating recycled materials and promoting recycling and upcycling initiatives. Samsung’s AI technology also contributes to energy efficiency through SmartThings AI Energy Mode.
