ADVERTISEMENT
TechEconomy
Monday, June 2, 2025
No Result
View All Result
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
      • Accessories
      • Phones
      • Laptop
      • Gadgets and Appliances
      • Apps
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
      • Broadband
    • Mobility
    • Environment
    • Travel
    • Commerce
    • StartUPs
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • Appointment
    • EventDIARY
    • Editorial
  • Apply
  • TecheconomyTV
  • Techeconomy Events
  • BusinesSENSE For SMEs
  • TBS
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
      • Accessories
      • Phones
      • Laptop
      • Gadgets and Appliances
      • Apps
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
      • Broadband
    • Mobility
    • Environment
    • Travel
    • Commerce
    • StartUPs
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • Appointment
    • EventDIARY
    • Editorial
  • Apply
  • TecheconomyTV
  • Techeconomy Events
  • BusinesSENSE For SMEs
  • TBS
No Result
View All Result
Tech | Business | Economy
No Result
View All Result
Podcast

Home ยป Coca-Cola Takes FCCPC to Court Over N186m Fine, Outlines 15 Grounds for Appeal

Coca-Cola Takes FCCPC to Court Over N186m Fine, Outlines 15 Grounds for Appeal

Joan Aimuengheuwa by Joan Aimuengheuwa
December 12, 2024
in Business
1
Coca-Cola Takes FCCPC to Court Over N186m Fine, Outlines 15 Grounds for Appeal
Coca-Cola

Coca-Cola

RelatedPosts

Nigeria NATEP

Nigeria Relaunches National Talent Export Programme (NATEP) to Unlock $1 Trillion Global Outsourcing Market

June 2, 2025

This New Satellite Connectivity Service Keeps Airports Online

June 2, 2025

Coca-Cola Nigeria Limited (CCNL) has outlined 15 arguments in an appeal against the N186,666,666.67 fine imposed by the Federal Competition and Consumer Protection Commission (FCCPC).ย 

The company insists that the penalty, related to alleged misleading marketing and labelling of its Coca-Cola Original Taste and Less Sugar variants, is unjustified and legally inadequate.

The FCCPC had accused Coca-Cola and its sister company, the Nigerian Bottling Company (NBC), of deceiving consumers by presenting the two drink variants as identical in formulation.ย 

The commission stated that despite regulatory intervention, the companies failed to amend their marketing practices, prompting the fine under Section 116(3) of the Federal Competition and Consumer Protection Act (FCCPA).

Coca-Cola was ordered to remit the penalty by 6 September 2024, a directive the company has contested.

In a notice of appeal filed on 5 September 2024, Coca-Cola challenged the penalty before the Competition and Consumer Protection Tribunal, noting multiple grounds for its opposition.

Grounds for Appeal

The companyโ€™s legal counsel, led by Professor Gbolahan Elias SAN, listed 15 key reasons the tribunal should quash the FCCPCโ€™s orders. These include:

  1. Fair Hearing Violation: Coca-Cola argued that the FCCPC acted as complainant, investigator, prosecutor, and judge, thereby breaching its right to a fair hearing.
  2. Lack of Jurisdiction: The company claimed the FCCPC lacked the authority to issue and enforce the orders, which it argued should fall under the tribunalโ€™s purview.
  3. NAFDAC Approval: Coca-Cola emphasised that its product labelling adhered to the standards approved by the National Agency for Food and Drug Administration and Control (NAFDAC).
  4. Differentiation Efforts: The company stated it had taken steps to distinguish the Original Taste variant from the Less Sugar variant, even after the FCCPC brought up the issue.
  5. No False Representation: Coca-Cola denied making any misleading or deceptive assertions about the taste, content, or formulation of its products.
  6. Absence of Unfair Tactics: It argued that it did not use coercion, pressure, or unfair methods in marketing its products.
  7. No Consumer Complaints: Coca-Cola stated that it had not been shown any consumer complaints about the quality or branding of its products.
  8. Pricing Allegations Unfounded: The company rejected claims that its pricing model indicated anti-competitive behaviour, noting the FCCPCโ€™s own earlier findings that pricing patterns lacked sufficient evidence of abuse.
  9. Burden of Written Assurances: Coca-Cola criticised the FCCPCโ€™s demand for โ€œsatisfactory written assurancesโ€ to prevent further violations as vague and burdensome.
  10. Abuse of Power: The company accused the FCCPC of overstepping its legal mandate by demanding audited financial statements without legal justification.
  11. Advertorial Compliance: Coca-Cola claimed it had voluntarily undertaken additional measures to differentiate the variants as a cooperative corporate entity.
  12. Process Errors: It alleged that the FCCPCโ€™s legal officer, who issued the orders, was not part of the original investigation, violating procedural fairness.
  13. No Legal Violation: Coca-Cola argued that the alleged breaches mentioned by the FCCPC did not continue after corrective measures were implemented.
  14. Penalty Excessive: The company described the N186m fine as โ€œoutrageous and unjustifiable.โ€
  15. Pending Appeal Protections: Coca-Cola maintained that sanctions cannot be enforced until the tribunal resolves the issues raised in the appeal.

Tribunalโ€™s Next Steps

In response to the appeal, the FCCPC has agreed to halt any enforcement actions until the case is decided. The tribunal has scheduled a hearing for 4 February 2025.

Loading

Advertisements
MTN ADS

0Shares
Tags: Coca-colaCoca-Cola Nigeria Limited (CCNL)FCCPCNigerian Bottling Company (NBC)
Previous Post

NITDA and API Release Whitepaper on Framework for an Online Harms Protection Bill

Next Post

Aero Contractors Unveils Festive “12 Days of Christmas” Campaign

Joan Aimuengheuwa

Joan Aimuengheuwa

Joan thrives at helping individuals and businesses scale via storytelling...

Related Posts

Nigeria NATEP
Commerce

Nigeria Relaunches National Talent Export Programme (NATEP) to Unlock $1 Trillion Global Outsourcing Market

by Latifat Fashina
June 2, 2025
0

The Federal Ministry of Industry, Trade and Investment has announced the relaunch of the National Talent Export Programme (NATEP), a...

Read more
Satellite Connectivity at Airports

This New Satellite Connectivity Service Keeps Airports Online

June 2, 2025
Helpster

Helpster: Leveraging Tech to Improve Healthcare Access for Vulnerable Populations

June 2, 2025
U.S., China Slash Tariffs in Surprise 90-Day Truce, Resetting Trade Divide

Why U.S. Tariffs Wonโ€™t Derail Chinaโ€™s Global Strategy

June 1, 2025
Qrent Call Centres

Qrent Introduces Circular IT for Call Centres

May 31, 2025
Fibre 2 Hostel

GBB Joins Forces with Tizeti, Huawei and NBAN as FG Launches Fibre 2 Hostel

May 30, 2025
Next Post
Aero Contractors, 12 Days of Christmas

Aero Contractors Unveils Festive "12 Days of Christmas" Campaign

Comments 1

  1. Pingback: Tribunal Upholds N190 Million Fine Against NBC for Misleading Coke Packaging

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms & Conditions and Privacy Policy.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Techeconomy Podcast

Techeconomy Podcast
Techeconomy Podcast

Infowave is brought to you by TechEconomy. Every week we will bring new stories from startups and influencers who are shaping and changing the world we live in. We’ll also bring you reports on topics you should know.

Follow us @techeconomyng for more.

TECH TALK EPISODE 2
byTecheconomy

PRODUCTIVITY AND WORK-Life Balance

TECH TALK EPISODE 2
TECH TALK EPISODE 2
May 22, 2025
Techeconomy
CYBERSECURITY ESSENTIALS
April 24, 2025
Techeconomy
Digital Marketing Trends and strategies for 2025 and beyond
February 27, 2025
Techeconomy
Major Lesson for Techies in 2024 and Projections for 2025
December 6, 2024
Techeconomy
Major Lessons for Techies in an AI-Driven World | Techeconomy Business Series Highlights
November 26, 2024
Techeconomy
Maximizing Profitability Through Seasonal Sales: Strategies For Success
November 8, 2024
Techeconomy
Techeconomy Business Series
October 15, 2024
Techeconomy
PRIVACY IN THE ERA OF AI: GETTING YOUR BUSINESS READY
May 30, 2024
Techeconomy
Unravel the Secrets of Marketing Everywhere All At Once with Isaac Akanni from Infobip | Infowave Podcast Episode 1
February 9, 2024
Techeconomy
The Role of Ed-tech in Life Long Learning and Continuous Education
October 19, 2023
Techeconomy
Search Results placeholder

WHAT IS TRENDING

https://www.youtube.com/watch?v=g_MCUwS2woc&list=PL6bbK-xx1KbIgX-IzYdqISXq1pUsuA4dz

Follow Us

  • About Us
  • Contact Us
  • Careers
  • Privacy Policy

ยฉ 2025 Techeconomy - Designed by Opimedia.

No Result
View All Result
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
      • Accessories
      • Phones
      • Laptop
      • Gadgets and Appliances
      • Apps
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
      • Broadband
    • Mobility
    • Environment
    • Travel
    • Commerce
    • StartUPs
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • Appointment
    • EventDIARY
    • Editorial
  • Apply
  • TecheconomyTV
  • Techeconomy Events
  • BusinesSENSE For SMEs
  • TBS

ยฉ 2025 Techeconomy - Designed by Opimedia.

Translate ยป
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.