Adioo Technology’s Jebota platform is reshaping African agriculture with AI, digital finance, and logistics intelligence, offering lessons that begin in Nigeria and extend across emerging markets.
When Adioo Technology introduced Jebota in 2022, it entered a sector facing structural inefficiencies.
Agriculture contributes close to a trillion dollars to Africa’s GDP and supports more than 60 percent of the population, yet nearly half of harvested crops never reach consumers. Weak logistics, fragmented supply chains, and unreliable market access keep smallholder farmers locked into cycles of waste and low income.
Nigeria highlights the urgency. As West Africa’s largest economy, it produces a quarter of the region’s agricultural output, but post-harvest losses in some regions exceed 40 percent, draining billions from the economy each year.
Startups such as Farmcrowdy and ThriveAgric have drawn investor attention, but the wider sector continues to struggle with scale, infrastructure gaps, and digital exclusion. The lack of digital access makes the problem worse.
Only a small share of farmers use data tools to guide planting or sales. Rural internet coverage is increasing but remains inconsistent, leaving many communities outside e- commerce and financial systems. Millions of producers remain excluded from modern trade.
Jebota was created to address these gaps. Adioo Technology built it as a digital entity that adapts with each transaction, combining market access, predictive analytics, logistics, and secure payments into one platform.
Farmers can sell produce directly to buyers, bypassing intermediaries and keeping a greater share of their earnings.
The platform’s AI-driven seasonality engine improves forecasts for planting and harvesting, aligning production with real demand and reducing waste. Dashboards give farmers visibility into market conditions, helping them sell faster and negotiate on equal terms. Integrated logistics reduce spoilage by coordinating transport and storage, while escrow-backed mobile payments ensure security for both parties and give unbanked farmers access to formal finance.
The impact was clear in the first year. Farmers reported average income gains of 30 percent. More than 60,000 tons of food were saved from waste across pilot regions.
Rural internet penetration in participating communities increased by 12 percent within 18 months, and agricultural e-commerce adoption grew 40 percent faster than in comparable areas.
By 2023, agritech investment in Africa had risen by 77 percent, with Jebota cited as evidence that the sector was ready to scale.
Experts view this as a long-overdue shift.
“Post-harvest losses in Nigeria remain among the highest in the world,” said Dr. Akinwumi Adesina, president of the African Development Bank. “Digital platforms that connect farmers directly to markets while improving logistics and finance are exactly what the sector needs.”
Broader regional trends support this momentum. Sub-Saharan Africa is experiencing one of the fastest increases in mobile internet adoption globally.
By 2028, nearly half of the population is expected to be online, compared with less than a third in 2018. Digital finance is also expanding rapidly.
Kenya’s M-Pesa set the precedent, while Nigeria’s Paga and OPay now process millions of daily transactions. Jebota builds on these developments by embedding secure payments and turning farm activity into trade data that can be used across the system.
The platform’s influence is extending beyond farmers. Governments in pilot regions are drawing on Jebota’s aggregated data for food security planning.
Investors highlight it as one of the most advanced AI-powered trade solutions in emerging markets. “We’ve seen strong interest in agritech in recent years, but what sets Jebota apart is its integration of data and payments,” said Lagos-based investor Adaeze Okonkwo. “That combination makes it scalable across borders.”
This marks a turning point in how African agriculture is understood. For decades, it has been defined by risks such as dependence on rainfall, climate shocks, and inadequate infrastructure. Jebota demonstrates that agriculture can be data-driven, investable, and resilient. Its structure is central to this shift.
By combining AI, analytics, logistics, and finance into a single framework, Jebota strengthens with every transaction. Smallholder farmers become participants in a digital economy, and the value of the network grows as more users join.
Adioo Technology now aims to expand Jebota beyond Africa. Similar inefficiencies exist in Asia and Latin America, where food waste and opaque supply chains limit growth. A scalable, data-driven platform could reset how agriculture functions in those regions as well.
The implications are far-reaching. Reducing food waste strengthens national food security. Secure payments expand financial inclusion.
Transparent data improves government planning and investor confidence. Benefits flow from farmers to consumers and across economies.
For Nigeria, the stakes are immediate. Stronger logistics, transparent markets, and access to digital finance could lift millions of farmers into the digital economy. For Africa and other emerging markets, Jebota signals a new standard where agriculture is shaped by intelligence rather than inefficiency.
What began as a local response to a structural challenge has become a model with global relevance. In under two years, Jebota has moved from pilot to proof of concept to a platform symbolising Africa’s ability to export not only agricultural produce but digital infrastructure that meets international standards.
