John Onuorah, a Leading Performance and Growth Marketer for over 6 years, has established himself as the go-to person for enhancing marketing growth for discerning business brands who want to conquer their climes and communities.
He is experienced in product marketing, customer targeting, sales management, media buying, social media marketing, content creation, conversion rate optimization, data analysis, and email marketing.
John Onuorah has developed into a renowned expert in the marketing field, working with top brands like Edukayo (Edutech), Garmspot, Peppa, Gidbank, and Food Court.
We’re excited to dive into his background, day-to-day work, and insights on the industry, as well as explore his hobbies and interests outside of marketing.
Excerpt:
Can you tell us about your career journey and how you got into performance and growth marketing?
JO: I started my career in marketing with a focus on digital marketing, and over time, I developed a passion for performance and growth marketing. I realized the impact it could have on a business and decided to specialize in it.
What inspired you to transition from working with Edutech startups like Edukoya to ecommerce brands like Garmspot and Peppa?
JO: I wanted to expand my experience and skills to different industries and business models. Ecommerce presented a new challenge and opportunity to drive growth.
How did your experience in fintech with Gigbanc shape your approach to performance marketing
JO: Gigbanc taught me the importance of data-driven decision making and the need for precise targeting in marketing.
What lessons have you carried over from your work with various brands that you apply to your current role at FoodCourt?
JO: I’ve learned to be adaptable, to prioritize data-driven decision making, and to always keep the customer in mind.
Day-to-Day as a Performance Marketer- Walk us through a typical day in your life as a Performance and Growth Marketer.
JO: My day involves analyzing data, optimizing campaigns, brainstorming new strategies, and collaborating with the team to drive growth.
What are your top priorities when it comes to optimizing campaigns and driving growth?
JO: My priorities are understanding customer behavior, identifying areas for improvement, and leveraging data to inform decisions.
How do you balance creativity with data-driven decision making in your work?
JO: I believe creativity and data go hand-in-hand. Data informs my creative decisions and ensures they’re effective.
What tools and platforms do you rely on most for campaign management and analysis?
JO: I use a mix of Google Analytics, Mixpanel, and attribution tools like Appsflyer and segment to measure data.
Hobbies and Interests – What do you enjoy doing outside of work, and how do you make time for your hobbies?
JO: I enjoy reading, playing soccer, and learning new skills. I prioritize my hobbies by scheduling time for them in my calendar.
How do you think your hobbies and interests outside of marketing influence your approach to performance marketing?
JO: My hobbies help me stay curious and bring new ideas to my work.
Are there any books, blogs, or resources that you recommend for staying up-to-date with industry trends and best practices?
JO: I recommend following industry leaders on social media, reading marketing blogs like Moz and HubSpot, and attending conferences.
What advice would you give to someone just starting out in performance marketing, and what skills or qualities do you think are essential for success in the field?
JO: My advice is to stay curious, keep learning, and always prioritize data-driven decision making. Essential skills include analytical thinking, creativity, and communication skills.
Where do you see the future of performance marketing headed, and how are you preparing for those changes in your own work?
JO: I see performance marketing becoming even more data-driven and automated. I’m preparing by staying up-to-date with industry trends and developing my skills in marketing automation and AI.
