Dexter Digital Technologies Limited, a Nigerian financial technology (Fintech) startup with core emphasis in churning out world-class financial solutions – informed by research – has announced plans for 2023 starting with the launch of its flagship product called Crowdbux.
Crowdbux, the startup disclosed, will be launched this quarter.
Speaking to the media, Chidebere Onwuzurike, the Founder and Chief Executive Officer of Dexter, said “We are a research-based software startup founded in May 2021, we are leveraging the boundless powers of data and insights from excellently curated user experience research to develop and innovate more powerful, and inclusive software for the fintech sector”.
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When asked if Crowdbux as a solution will make the needed impact in the fintech sector of the software industry, he responded:
“Yes, I can confidently say that it definitely will. For starters, we only develop and develop software premised on credible insights from diligently curated consumer research; and Crowdbux is one such innovation as a result. We have received early validation for the Crowdbux solution from potential investors, current and prospective partners and users. Put in perspective, during our waitlist marketing campaign in October, we successfully waitlisted over 2000 individuals within 3 weeks of the campaign – a few of whom we have identified to be decision makers of potential partner organizations, the expectations are high but we are definitely geared to make a lasting impact in the industry.”
He added that “Research and development are the bedrock of our operations at Dexter, I must point out that for us, and it is most gainful not to compromise on research, because we maintain a heavy dependence on quality feedback for iterations. Achieving this successfully has been a bit challenging, due in some parts to limited resources available to recruit paid volunteers and analysts to sustain the execution of a series of extensive user experience research online and offline for product development.”
Though as a startup, there have been challenges along the way.
Speaking on these challenges, Chidebere said, “We are challenged in the same way every other startup creating amazing innovation is, the main issues of access to financing – whether a credit or investment facility – can be challenging when you are new in software industry because you have to prove your worth even to your team – that that you are uniquely positioned to generate huge revenues from innovating scalable software solutions, and more importantly, that these software solutions go on to consistently ease the pain-points of a large group of people and businesses anytime, anywhere”
great….looking forward to the launch