Dig, the social video intelligence platform that enables enterprises to detect and respond to fast-moving narratives across the world’s most influential video platforms, has closed a $14 million Series A financing round.
The round was co-led by New Era Capital Partners and Osage Venture Partners, with additional participation from 97212 Ventures, Maccabee Ventures, Ginossar Ventures, Itai Tsiddon, and other strategic investors.
Unlike traditional text-only social listening tools that rely heavily on keyword searches, Dig was designed from the ground up as a video-first, LLM-native platform. By understanding briefs and research questions, Dig identifies more than 90% of relevant content across video, images, and text; automatically filtering out noise by mapping narratives instead of keywords.
The platform also flags policy violations such as deepfakes, disinformation, or harmful content, alerting communications teams in real time and recommending next steps before issues escalate.
“Social video builds and breaks reputations faster than any other medium. Our mission is to give brands immediate, precise visibility into those narratives, along with the tools to respond before risk becomes a crisis,” said Ofer Familier, Co-founder & CEO of Dig.
“With the backing of New Era, Osage, and our other partners, we are doubling down on product innovation and scaling Dig’s impact for marketing, communications, and insights teams globally.”
Customer Growth and Market Context
Dig has rapidly gained traction among luxury, consumer packaged goods, fashion, and Fortune 500 technology companies. Customers deploy Dig across brand management, consumer insights, communications, and social media teams, leveraging the platform for:
- Early detection of viral narratives
- Brand perception benchmarking
- Dynamic customer segmentation
- Campaign and narrative impact analysis
The rise of short-form video has transformed the media sector. Platforms such as TikTok have fuelled the “video takeover” of social media, with 2025 marking the first year in which more than half of all social media posts are video.
This trend is accelerating with the emergence of generative video platforms like Veo-3, leaving many brand and insights teams exposed to fast-moving risks and consumer signals without automation.
Investor Perspectives
“We’re excited to continue backing Dig as they define the future of social video intelligence. When we first invested at Seed, the team predicted that video would eclipse text as the internet’s primary language,” said Ran Simha, managing partner, New Era Capital Partners.
“Their growth to more than 70 enterprise deployments in under 18 months proves that thesis. Dig is helping brands transform social video from an unpredictable risk into a strategic growth channel.”
“Dig combines computer vision depth with a business model designed for Fortune 500 security and ROI standards,” added Nate Lentz of Osage Venture Partners. “The speed at which enterprises move from proof-of-concept to production is unlike anything we’ve seen in market intelligence software.”
Next Phase of Growth
Dig will use the new capital to:
- Expand global sales and marketing
- Broaden coverage across emerging video and messaging networks
- Advance its proprietary AI stack, including in-house large language models that deliver up to 100x cost efficiency compared to off-the-shelf alternatives.
