Enterprise Life, a forward-thinking insurance company, has launched AdvantageConnect, a financial solution built to reshape insurance and financial planning in Nigeria.
The official unveiling took place at Four Points by Sheraton, Victoria Island, where the company introduced AdvantageConnect as an application designed to connect individuals with dedicated life planners, offering tailor-made life insurance solutions.
Daniel Larbi-Tieku, Group CEO of Enterprise Group, shared the company’s journey and vision during the launch. He emphasised Enterprise Life Nigeria’s commitment to being a trendsetter in the insurance industry. Larbi-Tieku stated, “We’ve been very determined from day one to be different and better, with a clear focus to usher in a new era in the insurance industry, deliver a new experience and redefine the way insurance is packaged, sold and delivered to Nigerians.”
Highlighting the company’s mission, he added, “Our mission has always been to provide our customers with their desired advantage, hence our continued strive to constantly innovate and remain the best in our field.”
Recognising the critical importance of financial inclusion, Larbi-Tieku addressed the issue of limited access to financial solutions, including insurance, in Nigeria. He noted, “Financial inclusion is so critical to building wealth. Many Nigerians do not have access to financial solutions, including insurance. Insurance penetration in Nigeria is less than 1% of the population because many still believe that insurance is an afterthought or something for the old.“
In response to this challenge, he affirmed the company’s commitment to changing perceptions, stating, “We are affirmative to changing that perception by deploying and creating products that put minds at ease because we do not sell insurance but offer you an advantage to keep you ahead in life.”
Funmilayo Omo, Managing Director/CEO of Enterprise Group Nigeria, reiterated Larbi-Tieku’s notion, pointing to the significance of AdvantageConnect in the insurance sector. She shared insights into the company’s history and dedication to providing affordable life solutions. Omo emphasised the need for innovative solutions, stating, “Roadblocks, of course, we know is inappropriate pricing. In this day and age, a lot of us who are actors, allies solutions, we don’t want you to just go to something.”
Omo further highlighted the challenges faced by traditional distribution channels, including distance, traffic congestion, and changing consumer behaviour. She then introduced AdvantageConnect, describing it as “a digital solution for everyone ready to take a shot and willing in life.” The platform was characterised not just as an app but as a dimension and lifelong friendship prioritising the customer’s life and dreams.
The digital solution involves life planners, and individuals dedicated to guiding customers through life’s journey. Omo shared, “At the heart of AdvantageConnect are life planners, dedicated individuals who don’t just sell insurance but become your allies on life’s unpredictable journey. As you cross each hurdle, life planners are there crafting more than policies. They’re crafting security, peace of mind, and a shield for your loved ones.”
The flexibility of AdvantageConnect was highlighted, catering to customers through in-person meetings, video interactions, and even self-service portals. Omo stressed the importance of aligning with customers’ preferences and providing convenience, especially for the digitally savvy younger generation.
“Our life planners are available in person and that’s why we use the geolocation technology. They are also available by video, we have digital tools.”
Olorundare Sunday Thomas, Commissioner for Insurance, lauded Enterprise Life for its innovative approach and expressed confidence in the success of AdvantageConnect. Thomas acknowledged Enterprise Group’s pedigree and emphasised the importance of value-driven products like AdvantageConnect in the insurance sector.
“Enterprise Group is a veteran when it comes to the management of life insurance, its pedigree goes beyond Ghana and is one to be reckoned with. The birth of AdvantageConnect is to further use technology to deepen insurance penetration and deliver real advantages to every Nigerian. Launching a product like this is going to place us in a good state to be able to position ourselves and derisk the economy.”
In his closing remarks, Keli Gadzekpo, Chairman of Enterprise Group, expressed immense pride in the launch of AdvantageConnect. He highlighted the user-friendly and reliable nature of the app, emphasising its ability to connect customers with highly trained life planners. Gadzekpo thanked partners, the media, and everyone who contributed to making AdvantageConnect a reality.
Enterprise Life’s AdvantageConnect represents a paradigm shift in Nigeria’s insurance and financial planning sector. In leveraging technology, personalised approaches, and a commitment to customer-centric solutions, the company aims to bridge gaps in financial inclusion and change perceptions about insurance.
AdvantageConnect is not just an app but a lifelong partnership offering customers their desired advantage in life. Enterprise Life seeks to deepen insurance penetration and contribute to the economic vision of a $1 trillion economy in Nigeria.
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