Epiminds, a Swedish startup founded by former Google and Spotify professionals, has launched with $6.6 million in funding to enhance how marketing teams operate in the artificial intelligence era.
The company, co-founded by Elias Malm and Mo Elkhidir, is developing multi-agent AI systems capable of running entire marketing operations, from campaign setup to optimisation and reporting.
The seed round was led by Lightspeed Venture Partners, with additional backing from EWOR, Entourage, and several high-profile angels, including the former CMO of Booking.com.
In only twelve weeks since its creation, Epiminds has already attracted top agencies managing more than 240 brands to its platform. The startup aims to tackle the inefficiencies affecting agencies today, slow decision-making, fragmented insights, and limited scalability, by introducing a self-learning AI workforce.
At the core of Epiminds’ technology is Lucy, an AI marketing manager designed to lead a team of over 20 specialised agents. This digital team handles all aspects of campaign management, including reporting, bidding, budget pacing, creative analysis, and more.
Agencies can onboard clients in under 30 seconds and immediately gain access to a ready-made marketing team powered by AI.
“Marketers are under more pressure than ever to do more with less,” said Mo Elkhidir, co-founder of Epiminds. “Lucy and her team take on the busywork so that marketing talent can do their best work. This is not about replacing creativity; it’s about giving it room to flourish.”
The idea for Epiminds was born out of the founders’ frustrations with inefficiencies in modern marketing. Malm, who previously worked at Google overseeing agency partnerships across the Nordics, saw creative teams stuck in repetitive operational work.
Elkhidir, a Sudanese-born machine learning expert who led technical teams at Spotify and Kry, had long explored how AI agents could collaborate to solve complex tasks.
Their vision came together after a project simulating Sweden’s 10.8 million citizens in AI, where they identified 23,400 simulated marketers, inspiring the concept of AI-powered marketing teams.
Early adopters are already seeing results. Agencies report quicker onboarding, improved performance, and reduced ad spend wastage. The system not only executes tasks but also learns from each agency’s operations, proactively detecting risks and providing actionable insights.
John Axelsson, founder and CEO of BBO, shared: “We’ve integrated EpiMinds into our advertising workflows. It has really started transforming how our specialists work by automating analysis and surfacing deep actionable insights, while we remain in control of strategic decisions. The result is faster optimisation, more effective collaboration between human expertise and AI, and ultimately better outcomes for our clients.”
Jenny Dettervik, media lead at Remotion, added: “EpiMinds has become a valuable part of our workflow. By automating parts of our agency’s know-how through AI agents, we can get insights faster, optimise more efficiently, and deliver higher quality to our clients.”
Lightspeed Partner Paul Murphy explained the firm’s investment rationale, saying: “As a former founder who relied heavily on performance marketing, I saw firsthand how difficult it is to scale campaigns across dozens of channels and geographies.
“Epiminds’ multi-agent approach directly tackles that challenge, transforming the way agencies and brands operate. It’s rare to see a team build something this ambitious, and we believe Epiminds has the potential to redefine how marketing gets done in the AI era.”
Since joining EWOR’s accelerator programme, Epiminds has achieved commendable traction. Daniel Dippold, co-founder and CEO of EWOR, said: “Elias and Mo are the rare kind of founders that have what it takes to take a company from 0-1M ARR, from 1-100M, and from 100-infinity. They have both hustle and leadership, both speed and perfection, and both aggression and empathy. On both a rational and irrational level, I think and feel they will go far.”
Pieterjan Bouten, partner at Entourage, added: “Elias and Mo embody the urgency and operational excellence we look for in founders building in the AI era. A massive wave of innovation is reshaping how leading marketing agencies operate, and Epiminds is poised to be at the forefront of that transformation. We’re thrilled to back these two exceptional founders early as they pursue this massive opportunity.”
The company plans to expand Lucy’s features through increased integrations, improved autonomy, and advanced self-learning features. Each upgrade is designed to make the platform smarter and more efficient across all connected agencies.
“Our vision is simple,” said Elias Malm. “We’re building Epiminds because we see where marketing is headed. The future is about dynamic, agentic teams that analyse, plan, execute, and improve in real time. Every marketer should have access to a 24/7 AI workforce that frees up their time for creativity and strategy. Our goal is to give them that future, today.”
Slug: Epiminds Launches with $6.6 Million to Power AI Marketing Teams
Meta Description: Swedish startup Epiminds, founded by ex-Google and Spotify professionals, launches with $6.6 million to build AI-driven marketing teams led by multi-agent system Lucy.
