Facebook has rolled out a set of artificial intelligence (AI) features across its platform, with new ways for users to search, create, and edit content.
The update centres on a new search experience called AI Mode, allowing users to type questions in natural language and receive answers generated by Meta’s AI system.
Instead of returning a list of links, the tool pulls information from public posts, including content from Groups and Reels, and presents a combined response.
Meta says the aim is to show discussions happening across its apps. That means answers are drawn from user posts rather than traditional news or reference pages.
The company is also linking this approach to make search feel more conversational and not dependent on scrolling through results.
Alongside this, Meta has been testing a separate app called Forum. It carries a similar design idea to Reddit and includes an “Ask” feature.
Users can post questions and receive responses built from conversations happening inside Facebook Groups. The overlap between Forum and AI Mode shows how the company is pushing community content further into search tools.
Still, the reliability of AI summaries when they rely on public posts is an issue of concern. Content shared in groups or comment threads is not always verified.
Some of it may be outdated or based on opinion rather than fact. That points to how clearly the system will separate useful information from noise.
Users on Facebook can now edit photos and videos with the help of AI, including collage-style layouts and transition effects that turn simple clips into shareable montages.
These suggestions appear when users access their camera roll, though Meta says the feature is optional and can be switched off at any time.
There are also new photo editing presets that allow users to adjust appearance in images, including clothing, hairstyles, and accessories.
One of the more noticeable additions lets sports fans digitally place themselves in team jerseys. This can be done through an “AI Edit” option in Stories or by selecting a profile picture and using the restyle feature.
The changes extend further into personalisation. Facebook is now offering tools that can automatically suggest edits based on recent photos, helping users turn everyday images into more polished posts without manual editing.
At the same time, Meta continues to expand its AI integration across Facebook. Earlier updates included animated profile pictures that add simple movement to still images, as well as automated responses for sellers using Facebook Marketplace.
More recently, creators have been given AI-assisted tools that suggest posting times and summarise audience feedback from comments.
With these updates, Meta is strengthening the link between artificial intelligence and everyday use of Facebook, from search to posting and messaging.
The company is also exploring new ways to monetise these tools. It has already introduced subscription plans across Facebook, Instagram, and WhatsApp, starting at $3.99 a month. These plans unlock additional features, and further AI-based tiers are expected to follow.
Meta has described the rollout as part of its initiative to make the platform more useful and easier to navigate. The company also places emphasis on user control, noting that features like camera roll suggestions are optional and can be disabled.
