Stitches Africa, an AI-Powered, e-commerce, Fashion technology startup, today announced the signing of a $50m program financing to support African fashion market expansion, merchant production financing, logistics development, and strategic product portfolio growth.
Stitches Africa offers a digital e-commerce fashion marketplace for African fashions, featuring custom-made, well-tailored, and ready-to-wear fashion clothes made in Africa, including clothing accessories and other unisex fashion apparel.
The African Designers’ fashion e-commerce platform also takes clothes measurements, using its A. I powered features to achieve accurate measurements.
The Digital Fashion Platform aims to bridge the African fashion industry gap by addressing long-standing challenges such as the inadequate access to African-made fashion outfits abroad, market visibility for African fashion designers, and inconsistent tailored measurements.
The African Innovative Fashion-Tech Brand, Stitches Africa, aims to address this by incorporating the use of Artificial Intelligence-driven (AI-driven) body measurements through its mobile-friendly mobile and web apps.
With the adoption of the AI-driven technology, customers can now generate accurate body measurements and place their bespoke fashion orders from anywhere in the world and get their orders delivered to them swiftly.
With its official launch, the platform will offer shoppers amazing experiences where users can browse bespoke and ready-to-wear African fashion attire tailored to match their luxury taste.
Stitches Africa is made for the African global markets with the precision desire to exceed its customers’ requests and fashion apparel tastes.
The Brand is partnering with the best Fashion Designers in Africa. The Designers will, in turn, gain access to new customers, earn in foreign currencies, and potentially receive financial support through strategic financial partnerships.
The $50 million Program Financing is being led by JF Advisory Group, an Investment Banking, Financial Advisory, and Principal Investment firm, with Cedrus Trustees Limited serving as the Custodian and Transaction Trustee.
JF Advisory Group will serve as the lead investor and will also lead activities in mobilizing additional partners to support Stitches Africa’s long-term expansion, while Cedrus Trustees Limited will act as the transaction Trustee, managing the fund governance and compliance to ensure transparency and impact of the African Couture Brand.
According to Ntishorkara Monkom, head, Legal at Stitches Africa,
“We are building the future of African fashion commerce, one that empowers creators, strengthens value chains, and connects African creativity to global markets”. Ntishorkara said “This financing demonstrates strong confidence in the business model and the scale of opportunity Africa represents”.
The launch of this innovative Fashion Brand reflects the growing demand for unique, well-tailored African fashion brands that tell the African cultural stories at their peak. Stitches Africa aims to empower African Designers, connect cultures through innovation and technology, and take pride in representing the African culture.
Franklin Peters, the co-founder of Stitches Africa, highlighted the impacts that the Brand aims to make:
“With over 4.6 million Africans living in the U.S, and millions more across Europe, South America, and Australia, the timing of this launch reflects the growing global demand for authentic African fashion.”
The watchwords of Stitches Africa as they launch to bring the rich-cultured African Fashion industry closer to the rest of the world remain: Seamless fashion, African pride, and global reach as they create global access for African Fashion Creators to scale up their productions, meet global demands, and earn in foreign currencies while upholding industry standards and quality controls.
How to get started on Stitches Africa
To get started, users are to sign up on Stitches Africa’s web platform and mobile app or download the mobile app from the Google Play Store, Apple App Store, or Mac App Store.
- Sign up,
- Get onboarded on the platform,
- Select your ready-to-wear custom-made outfits or update your measurement information on the platform,
- Pay for the orders, and
- Receive them at your designated locations anywhere in the world quickly.
