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Five Survival Strategies for SMEs in Post-Subsidy, High Inflation, Devalued Naira era

by Joan Aimuengheuwa
July 31, 2023
in StartUPs
0
Five Survival Strategies for SMEs in Post-Subsidy, High Inflation, Devalued Naira era

Source: Gettyimages

In the wake of recent economic shifts, Nigerians and businesses have faced an array of challenges.

The removal of subsidies, coupled with high inflation and the devaluation of the Naira, has created an environment that demands adaptability and resilience. 

However, amidst these stormy waters, there lie opportunities for growth and prosperity. Some of the best strategies to not only survive but thrive in this new economic landscape are:

1. Diversify Your Income Streams

With the winds of change blowing strong, relying on a single source of income might leave you vulnerable. Embrace the spirit of diversification by exploring new avenues for generating revenue. 

Whether it’s starting a side hustle, investing in diverse assets, or exploring the digital landscape, creating multiple streams of income can provide stability and a sense of financial security.

2. Embrace Cost-Cutting Innovations

The high inflation and devaluation of the Naira has emphasized the importance of optimizing expenses. Don’t be afraid to think outside the box and uncover innovative cost-cutting measures. 

Renegotiating contracts, embracing eco-friendly and energy-efficient solutions, and leveraging automation can all contribute to reducing overheads and increasing operational efficiency.

3. Harness the Power of Digital Technologies

As the world embraces digital transformation, adopting technological advancements has become a necessity rather than a luxury. Investing in digital technologies can be a game-changer for Nigerian businesses. 

Whether it’s leveraging e-commerce platforms, embracing digital marketing strategies, or utilizing data analytics to make informed decisions, the digital realm offers immense potential for growth and expansion.

Five Survival Strategies for SMEs in Post-Subsidy, High Inflation, Devalued Naira era
Naira vs Dollar

4. Forge Powerful Connections

In turbulent times, the strength of your network can prove to be a lifeline. Engage in networking activities that extend beyond traditional boundaries. Connect with fellow entrepreneurs, industry experts, and potential customers. 

These connections can offer valuable insights, collaborative opportunities, and emotional support during challenging times.

5. Knowledge is Power

Staying informed about the dynamic economic landscape is crucial. Monitor market trends, economic policies, and industry developments. 

By being proactive and adaptable, you can adjust your strategies to align with the changing economic currents and position yourself for success.

Conclusion

While the removal of subsidies, high inflation, and Naira devaluation have presented significant challenges for Nigerians and businesses, there is a silver lining amidst the storm. 

Implementing the above strategies can help transform challenges into opportunities and thrive in this new economic era. The key lies in embracing change, staying agile, and envisioning a future that transcends the obstacles of the present. 

Together, let’s navigate the uncharted waters and build a brighter and more prosperous future for all.

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Tags: Devalued NairaHigh InflationPost-SubsidySMEs
Joan Aimuengheuwa

Joan Aimuengheuwa

Joan thrives at helping individuals and businesses scale via storytelling...

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