Flutterwave, Africa’s premier payments technology business, has announced a partnership with Multichoice Africa to support small businesses in Africa through Africa’s largest reality TV franchise with a special edition tagged “Big Brother Titans,” a reality TV show.
Flutterwave intends to use its African reach to highlight members of its small business community in order to assist them to build and extend their businesses across the continent. Previously, during BBNaija Season 7, FootCity, Avoir Jewelry, Famasi Africa, and other SMEs all gained free publicity, which helped them improve sales.
Big Brother Titans is a mash-up of two of Africa’s most popular reality shows, Big Brother Naija and Big Brother Mzansi. The new season will feature housemates from Nigeria and South Africa competing for the Titan title, which is worth $100,000 in cash and other amazing rewards, in one Big Brother house.
This season is themed “Rise of the Giants” and is touted to promote African unity and excellence through entertainment. The show will be co-hosted by Ebuka Obi-Uchendu and Lawrence Maleka, available 24/7 to audiences in the US, UK, Republic of Ireland, and over 40 African countries, 34 of which Flutterwave is active in.
Speaking on the partnership, Executive Head, Content, MultiChoice Nigeria, Dr. Busola Tejumola said, “Entertainment is a universal language, and we are excited to bring together two of Africa’s powerhouses who speak that language fluently. With Big Brother Titans, the entire continent of Africa is about to be immersed in entertainment rarely seen on any reality TV show. We are ready and glad to partner with companies like Flutterwave to make this a reality”.
Paul Harris, Country Manager, Flutterwave South Africa, commented, “Our collaboration with the Big Brother Titans helps us speak to our extensive reach across Africa. This show would be broadcast across 40 African countries, an opportunity to support businesses in these countries. Big Brother Titans will open up more opportunities for SMEs on Flutterwave to access a larger audience. With this sponsorship, we’re telling businesses in Africa, wherever they are, that they can start anywhere and go far.”
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