In 2025, Selar’s user base grew to over 2.2 million users, with more than 300,000 active creators selling digital products across Africa and beyond.
Total payouts to creators was over $26 million (roughly ₦11 billion), up from ₦9.8 billion in 2024.
These show that digital commerce for creators is a rapidly maturing space, and the platform you choose can make or break your revenue, your reach, and your workflow.
This article compares Selar and Flutterwave Store across three critical pillars, including creator monetisation, checkout conversion, and catalogue flexibility, so you can see which platform fits your needs best in 2026.
Creator Monetisation: Built for Creators vs. General Commerce
Selar is purpose‑built for creators. It isn’t just a storefront but a creator-first ecosystem designed for selling digital products, memberships, and services.
By late 2025, Selar’s payout achievements and growing creator base showed faster monetisation. Its core strengths include:
- Multi-tier plans that provide advanced selling tools
- Integrated affiliate networks to increase reach and sales
- Automated tools for subscriptions, bundles, and recurring payments
From my perspective, Selar has gone far beyond helping creators sell to enhancing how revenue scales, letting you expand without juggling multiple tools.
Flutterwave Store, on the other hand, sits within Flutterwave’s payments infrastructure. It enables merchants to set up online stores quickly and accept payments globally, but it’s not designed specifically for creators.
While it supports digital product sales, features like affiliate mechanics, subscription workflows, or creator‑specific monetisation paths are minimal.
So:
- Selar comes first if you prioritise creator revenue growth and digital product monetisation.
- Flutterwave Store works if you need a general commerce solution that can handle both digital and physical goods.
Checkout Conversion: From Click to Sale
The checkout experience can make or break a sale. Selar’s checkout is lean and designed for digital goods, keeping buyers on a single page with automated delivery once payment is confirmed.
Multiple local and international payment gateways ensure friction is minimal.
Flutterwave Store leverages Flutterwave’s reliable payment infrastructure, covering cards, bank transfers, mobile money, and more.
The checkout is technically solid but less tailored for digital products, meaning creators may need extra tools to handle delivery, subscriptions, or automated follow-ups.
In essence:
- Selar has the edge for digital product conversion, keeping the path from cart to delivery smooth.
- Flutterwave Store is solid for wider commerce but not optimised for creator-focused sales funnels.
Catalogue Flexibility: One Product or Many
Digital creators usually juggle multiple formats: ebooks, courses, templates, music, memberships, and bundles.
Selar accommodates this complexity. Its catalogue system supports bundles, affiliate tracking, automated content delivery, and flexible product presentation, all tailored for digital creators.
Flutterwave Store can list multiple products and variants, with basic descriptions and sales tracking. It’s great for physical goods and simple service offerings but lacks advanced digital-specific catalogue features, like drip content or subscription management.
Hence:
- Selar is far more flexible for digital product management.
- Flutterwave Store is great for general product listings but is less sophisticated for digital creators.
Head-to-Head Comparison Table
| Feature | Selar | Flutterwave Store |
| Creator monetisation tools | Deep, creator-first | Basic, commerce-focused |
| Checkout conversion (digital goods) | Strong, optimised | Strong, general-purpose |
| Catalogue & digital product flexibility | Advanced | Fundamental |
| Payment reliability | Good (integrated gateways) | Excellent (global payments backbone) |
| Marketplace & affiliate support | Yes | No |
| Best for | Digital creators, info-products, memberships | Mixed sellers, SMEs |
If you’re a creator whose main revenue stream is digital products, Selar provides the tools, infrastructure, and proven track record to grow consistently.
The 2.2 million users and over $26 million in payouts by 2025 illustrate just how serious and scalable the platform is.
If you want a flexible commerce engine capable of handling both digital and physical products, Flutterwave Store is highly reliable, with unmatched payment infrastructure.
It fits sellers who value broad commerce reach over digital product optimisation.
Bottom line, Flutterwave Store or Selar?
- Creators focusing on digital product sales → Selar
- Sellers blending digital and physical products → Flutterwave Store
