• Thu. Mar 30th, 2023

Fresh Start with LG Home Appliances


Jan 28, 2023
  • Complete your new home with us by winning exciting prizes and new product introduction

Announcing the next phase of its groundbreaking Fresh Start Initiative Campaign, LG Electronics Nigeria has highlighted proofs-of-concept for innovative technologies and business ideas that will pave the way to a more environmentally friendly, accessible and connected future in the Home Appliances division for the new year.

General Manager, Home Appliances Division, LG Electronics West African Operations, Mr. Brian Kang said the Fresh Start Initiative reflects the vision, strategy and purpose of today’s LG, which reinforces our focus on innovation and collaboration to create a long-lasting value for consumers while helping them address their most pressing business issues.

Showcasing the Home Appliances, their features, innovative technologies and benefits, LG Home Appliances Brand Ambassador, Rita Dominic gave insights on the everyday usage of the kitchen appliances.

ALSO READ: Making Energy-efficient, Eco-friendly and Smoother Garment Care Possible With LG’s Latest Washing Machines

Outlining every home appliance category, she said, every well-equipped kitchen is never without a refrigerator that’s important for keeping foods fresher and lasting longer, with the bonus of making sure all nutrients are kept intact.

LG will be showcasing its 2022 new Freezers in the Nigeria Market in few months’ time and it is an upgrade of what they have presently.

The new model delivers a more sustainable kitchen with LG’s 10-year warranty on its Compressor, an upgraded internal compartment and the company’s cutting-edge ‘freshness’ technologies, including LinearCooling.


Likewise, no proper household is complete without a Microwave to prepare warm meals and produce oven-fresh baked goods for the family. On Washing Machine, upgrade your Laundry with a high efficiency washer from LG. They are also releasing new top load washer and dryer models to offer consumers an array of options to suit their laundry needs.

These latest laundry solutions feature LG’s exclusive TurboWash 360° and TurboSteam technology along with a variety of tech-forward features to make laundry routines effortless.

More exclusive treats, prizes!

Until January 31st, catch the Fresh Start Prizes! To qualify, all you have to do is click the link in the bio of Rita Dominic on her Instagram page: https://www.instagram.com/ritadominic/ and register to win cool LG products. Stay connected with www.lg.com/africa for more interesting news and information to be shared to all loyal fans of the LG brand.

The LG Brand Differentiation – LG is not any other brand

Contrary to the opinion that the LG brand has an associated brand, a growing myth in the electronics world is that South Korean electronics company, LG and some other brands are the same, in some of the other tales, you will hear that LG acquired other brand to produce and market low-budget appliances to their mid-income customers.

But the simple truth is that LG does not own another brand and they are from other countries.



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