• About
  • Advertise
  • Careers
  • Contact Us
Sunday, June 22, 2025
  • Login
No Result
View All Result
NEWSLETTER
Tech | Business | Economy
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
    • Mobility
    • Environment
    • Travel
    • StartUPs
      • Chidiverse
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • EventDIARY
    • Editorial
    • Appointment
  • TECHECONOMY TV
  • Apply
  • TBS
  • BusinesSENSE For SMEs
  • Chidiverse
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
    • Mobility
    • Environment
    • Travel
    • StartUPs
      • Chidiverse
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • EventDIARY
    • Editorial
    • Appointment
  • TECHECONOMY TV
  • Apply
  • TBS
  • BusinesSENSE For SMEs
  • Chidiverse
No Result
View All Result
Tech | Business | Economy
No Result
View All Result
ADVERTISEMENT
Home MarkTECH

Gamifying Customer Engagement for Success 

by Techeconomy
November 13, 2023
in MarkTECH
0
Gamification and Customer experience
Gamification and Customer experience

Gamification and Customer experience

UBA
Advertisements

Writer: ADEOLA ADEJOKUN

Let’s talk about the addictive nature of video games for a second. What keeps players glued to the screen, joystick in hand, as they navigate virtual worlds, solve complex problems, and tackle almost insurmountable challenges? Is it the thrill of achievement?

The dopamine hit from rewards? Or is it something more?

As businesses in all sectors are finding out, what keeps gamers engaged can teach us a lot about customer engagement as a whole. Enter gamification – a term that seems to be the buzzword of the day but has been in play (pun intended) for quite some time.

Points, Badges, and Leaderboards!

At its most basic, gamification involves incorporating game elements into non-game environments. Think of your Google Local Guide reward points, the points on your credit cards, badges for checking into places on social media, or leaderboards in fitness apps. These seemingly simple tokens can turn mundane tasks into challenges that spark our inherent competitive nature.

Starbucks has mastered this with their Rewards program. For every dollar spent, you accumulate stars, which then can be exchanged for drinks or food items.

But Starbucks didn’t stop there; they added tiers, which, once reached, offer increasing benefits like free refills and special member days. Now, you’re not just a customer; you’re a Gold Member on a mission to maintain your status.

Let’s consider Duolingo, the language learning app. It not only employs levels, points, and badges but also takes advantage of personalization. You set your goals, and the app nudges you with reminders and incentives to meet them. The challenges are individual to you, making the sense of achievement all the more personal.

Bringing Reality into Virtual

Sometimes, the rewards cross into the physical world. Fitness apps like MyFitnessPal or Fitbit offer badges and challenges but integrate with other smart devices.

Meeting your step goal could adjust your smart thermostat to your preferred ‘celebration’ temperature.

In essence, you’re turning the act of living into a game, blending the virtual and the real in a way that heightens the sense of engagement.

Platforms like Reddit and Stack Overflow have capitalized on the communal aspects of gamification. Users are rewarded with reputation points or badges for quality contributions, and the whole community can see these. This not only encourages individual achievement but also fosters a sense of community, where one’s standing is recognized and appreciated by peers.

Everyone wins?

Businesses might initially fear that gamification trivializes their product or service. On the contrary, it enriches the customer experience.

A study published in the monthly peer-reviewed journal Computers in Human Behaviour found that gamification when correctly implemented, can increase user engagement by up to 29%.

To adapt a phrase from the gaming world, customer engagement isn’t a sprint; it’s a marathon.

Gamification is like that power-up you collect along the route, giving you the burst of energy you need to keep going. It’s a tool, not a cheat code, to create a thoroughly engaging customer experience.

So, whether badges, leaderboards, or virtual currencies, the question isn’t whether to add game elements to your business strategy but how. After all, who would want to avoid turning their customers into loyal players in a game where everyone wins?

*Adeola Adejokun, a communication professional, tweets from @OgbeniAdejokun. 

[Featured Image Credit]

Loading

Advertisements
MTN ADS

Author

  • Techeconomy
    Techeconomy

    View all posts
0Shares
Tags: Gamification
Techeconomy

Techeconomy

Next Post
Ifeanyi Akosionu, Managing Director, inq.Digital Nigeria 

AfriTECH 3.0: inq.Digital Explains Service Offerings Through Technology’s Value Chain

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms & Conditions and Privacy Policy.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Recommended

ECOWAS Visa

ECOWAS Working Towards Single Visa System for West African Countries

2 years ago
Nigeria's youthful population

Navigating Nigeria’s Future: Economic and Technological Strategies for a Youthful Population

1 year ago

Popular News

    Connect with us

    • About
    • Advertise
    • Careers
    • Contact Us

    © 2025 TECHECONOMY.

    No Result
    View All Result
    • News
    • Tech
      • DisruptiveTECH
      • ConsumerTech
      • How To
      • TechTAINMENT
    • Business
      • Telecoms
      • Mobility
      • Environment
      • Travel
      • StartUPs
        • Chidiverse
      • TE Insights
      • Security
    • Partners
    • Economy
      • Finance
      • Fintech
      • Digital Assets
      • Personal Finance
      • Insurance
    • Features
      • IndustryINFLUENCERS
      • Guest Writer
      • EventDIARY
      • Editorial
      • Appointment
    • TECHECONOMY TV
    • Apply
    • TBS
    • BusinesSENSE For SMEs

    © 2025 TECHECONOMY.

    Welcome Back!

    Login to your account below

    Forgotten Password?

    Retrieve your password

    Please enter your username or email address to reset your password.

    Log In
    Translate »
    This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.