General Magic has raised $7.2 million in an oversubscribed seed round to reduce insurance quote times from 30 minutes to under three.
The funding round was led by Radical Ventures, with participation from a16z Speedrun. New investors include Brendan O’Driscoll and Larry James Erwin.
To date, the company has raised $8.4 million with backers including Radical Ventures, a16z Speedrun and Comma Capital, alongside operators such as Aidan Gomez and executives from Braze.
General Magic builds automated agents for insurance firms. These agents answer routine questions, collect documents and follow up with customers. They operate across the insurance lifecycle, from pre-quote checks to post-quote engagement and claims coordination.
The company says its technology connects directly to broker management systems, quoting platforms and customer relationship systems already in use.
In early deployments with one of the world’s largest general insurers, General Magic reduced quote times from around 30 minutes to less than three. The reduction was achieved through an SMS-based agent that handles clarification and follow-ups automatically.
“Too much of insurance still relies on manual follow-through across calls, inboxes, and scattered systems,” said Jai Mansukhani, co-founder and president of General Magic.
“We focus on keeping customers engaged at every stage of the lifecycle, not just at quote or claim. Our agents handle the routine work that slows teams down, while giving insurance leaders real visibility into what customers are asking, where they are getting stuck, and how they are feeling.
“When that engagement and data flow directly into core systems, teams move faster and customers feel genuinely supported.”
At the centre of the company’s innovation is a product called Cell. It connects to broker systems, rating platforms and CRMs. Teams can deploy it through SMS, iMessage and RCS.
Customers can send questions by text, while the agent pulls data from internal systems, requests missing details and updates records as the process moves forward.
The company is currently working with insurers across motor and life lines, where follow-up after issuing a quote usually determines whether a sale is completed.
General Magic was founded by Anthony Azrak and Jai Mansukhani. Both previously built and sold technology products into established industries, then moved into insurance after dealing with repeated delays and high premiums following a water leak claim.
The founders say the industry works, but customer experience sometimes breaks down during important moments such as quoting and claims.
Retention is also a challenge across the insurance sector. Acquiring new customers costs more than keeping existing ones. With more policies being sold digitally and customers comparing prices at renewal, firms risk losing business after investing time and money to secure it.
Sanjana Basu, partner at Radical Ventures, said: “Most of the world’s financial and insurance data is locked inside rigid, legacy systems that were never designed for the AI era. General Magic isn’t trying to convince enterprises to throw away that infrastructure. Instead, they are giving them a way to finally talk to it.
“By building a reasoning layer that sits on top of existing systems of record, the General Magic team are unlocking a massive amount of trapped value.
“This is how the Fortune 500 becomes AI-native. Not by rebuilding from scratch, but by bridging the gap between old data and new intelligence.”
Troy Kirwin, investment partner at a16z Speedrun, added: “We’ve watched Anthony and Jai grow exponentially both during their speedrun cohort and in the months after. They are building a truly compelling product that we believe will revolutionise workflows across insurance carriers and brokerages globally.
“I have a personal thesis that outsiders will disrupt legacy industries, and General Magic has helped buttress this thesis with the immense progress they’ve made. We are excited to deepen our partnership through supporting their seed round.”
Pete Tessier, BFA, CAIB, president at insurance MGA Taycon Risk, said: “What I have seen with General Magic and their approach to AI was a willingness to adapt to the insurance industry’s needs.
This is significant because of the varied nuances of the insurance industry and how its products are distributed and why internal and external customer journeys are different.
“The challenge will be making it scale across all channels of insurance product distribution. This might be the first true ‘game changer’ for the industry and deliver on customer experience and expectations”
General Magic plans to expand into more insurance lines and workflows with a focus on high-intent moments where communication gaps cost brokers and insurers time and revenue.
