ADVERTISEMENT
TechEconomy
Sunday, June 1, 2025
No Result
View All Result
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
      • Accessories
      • Phones
      • Laptop
      • Gadgets and Appliances
      • Apps
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
      • Broadband
    • Mobility
    • Environment
    • Travel
    • Commerce
    • StartUPs
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • Appointment
    • EventDIARY
    • Editorial
  • Apply
  • TecheconomyTV
  • Techeconomy Events
  • BusinesSENSE For SMEs
  • TBS
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
      • Accessories
      • Phones
      • Laptop
      • Gadgets and Appliances
      • Apps
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
      • Broadband
    • Mobility
    • Environment
    • Travel
    • Commerce
    • StartUPs
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • Appointment
    • EventDIARY
    • Editorial
  • Apply
  • TecheconomyTV
  • Techeconomy Events
  • BusinesSENSE For SMEs
  • TBS
No Result
View All Result
Tech | Business | Economy
No Result
View All Result
Podcast

Home ยป Genfi: Unity Bank Targets Children, Teens with Gamified Banking Platform

Genfi: Unity Bank Targets Children, Teens with Gamified Banking Platform

Latifat Fashina by Latifat Fashina
May 5, 2025
in Fintech
0
Genfi platform by Unity bank launches
The Managing Director of Unity Bank Plc, Mr. Ebenezer Kolawole, (Centre right), flanked by some members of the Bank's Senior Executives, and a cross section of students at the launch of Genfi in Lagos

The Managing Director of Unity Bank Plc, Mr. Ebenezer Kolawole, (Centre right), flanked by some members of the Bank's Senior Executives, and a cross section of students at the launch of Genfi in Lagos

RelatedPosts

PalmPay Unveils โ€˜Passing the Batonโ€™ CSR Initiative

PalmPay Unveils โ€˜Passing the Batonโ€™ CSR Initiative

May 29, 2025

How Interswitch Group Deepens Homegrown Innovation

May 29, 2025

In a bold move to redefine promotion of financial literacy, Nigeriaโ€™s retail lender, Unity Bank Plc, has unveiled GenFi, a new digital banking platform tailored to empower kids and teenagers between the ages of 8 and 18 with essential financial skills.

The launch follows a report by the Central Bank of Nigeria, which found that only 38% of Nigerian adults are financially literate. This alarming statistic underlines the urgent need for early financial education.

GenFi, therefore, aims to reverse this trend by offering young users the platform to manage money effectively, aggregate and track allowances or income, set and achieve savings goals, and develop smart spending habits with parental guidance.

Speaking at the official launch event in Lagos, Mr. Ebenezer Kolawole, the managing director/chief executive officer (Ag) of Unity Bank Plc, said the launch of the Genfi App represents a significant milestone since Unity Bankโ€™s foray into retail Banking started several years ago, adding that โ€œas the Bank continues to evolve, the institution is constantly innovating with technology to enable us drive more financial inclusiveness in different segments of the marketโ€.

Genfi platform by Unity bank launches
Advertisements
MTN ADS
A cross section of students at the launch event

Mr. Kolawole explained that Genfi was inspired by the desire to nurture a financially savvy generation, and empower them to make smarter financial choices.

He said,

โ€œGenFi is short for Generation Finance, and with this app, the Bank is pioneering solution designed to empower Children, Teenagers, particularly Gen Z and Gen Alpha, with essential financial literacy skills and a Personal Finance Management Solution.

โ€œGenFi is a market proposition that helps us address a critical knowledge gap among our kids and Teens as it also connects with the strong passion of parents desirous to empower their wards with financial literacy.โ€

Similarly, the Divisional Head of Retail and SME Banking at Unity Bank, Mrs. Adenike Abimbola, described GenFi as a financial product that goes beyond Banking: hence a financial literacy ecosystem designed to inculcate financial literacy skills amongst Nigerian Children through an engaging and gamified platform.

Genfi platform by Unity bank launches
GENFI APP LAUNCH: Mr. Ebenezer Kolawole, Managing Director/CEO (Ag) of Unity Bank Plc (4th from left); flanked by Mr. Wale Ogunride, Zonal Head, Lagos & South West; Mr. Atiku Zubair, Group Head, Operations; Mr. Segun Famoriyo, Group Head, Internal Audit; Mrs. Adenike Ambimbola, Divisional Head, Retail & SME; Mr. Sunny Bakwunye, Treasurer, and Mrs. Patricia Ahunanya, Chief Compliance Officer, and Mr. Agboola Aboyade Cole, Divisional Head, Internal Control, Unity Bank Plc, at the official launch of Genfi App

โ€œFinancial literacy is not a luxury. Itโ€™s a life skill. And like most life skills, the best time to learn is from childhood. Thatโ€™s why we created GenFi, not just as a banking app, but as an interactive experience that nurtures discipline, planning, and financial independence from an early age,โ€ Abimbola explained.

The Genfi platform by Unity Bank leverages behavioural science and gamification to make financial learning fun and practical.

Parents can monitor transactions, guide financial behaviours, and initiate real-life conversations around money management, thereby promoting not just financial skills, but also stronger family bonds.

โ€œImagine a 12-year-old setting a goal to save for a bicycle, not only are they learning to save, but they are also learning patience, discipline, and the value of delayed gratification. Thatโ€™s the GenFi advantage,โ€ said Abimbola.

Speaking after the launch, one of the students who attended the launch event, Master Ajayi Favour of Victoria Island Junior Secondary School, described Genfi as an โ€œinnovative banking solution that will equip children and teenagers with financial intelligence, management, and independence.โ€

He expressed confidence that the app will gain global reach and become popular among the target demographics.

Genfi platform by Unity bank launches
A cross section of students and their teachers at the Genfi launch event.

Also, a guest at the launch and school proprietor, Sylvia Ezeora, described the Genfi app as โ€œuser-friendly, educational, and motivational for childrenโ€.

She noted that beyond teaching financial literacy, โ€œthe app empowers parents to reinforce positive behaviour through rewards for completed tasks and promotes responsibilityโ€.

Another guest and parent, Genevieve Adindu, commended Unity Bank for the innovative solution, tailored for children aged 8 to 18, and noted that Genfi โ€œprovides a modern, engaging approach to instilling saving habits early in life, replacing traditional methods like the kolo with a more effective digital tool, thereby becoming a powerful companion for children’s financial educationโ€.

GenFi is positioned as a national benchmark for youth-focused digital banking, with the potential to drive economic inclusion and sustainability across generations.

The launch event was attended by key stakeholders from the education and finance sectors, technology partners, media, and young students who will be among the early adopters.

Loading

0Shares
Tags: Ebenezer KolawoleGenFiGenfi by Unity BankUnity Bank
Previous Post

Skillvue Raises $6.3M to Transform How Companies Discover, Develop Hidden Talent

Next Post

Securing the Future of AI Integration: Why an Enterprise-Grade Model Context Protocol Framework is Crucial

Latifat Fashina

Latifat Fashina

LATIFAT FASHINA is the Business/Finance Reporter at Techeconomy. She can be reached via: latifat.fashina@techeconomy.ng

Related Posts

PalmPay Unveils โ€˜Passing the Batonโ€™ CSR Initiative
Fintech

PalmPay Unveils โ€˜Passing the Batonโ€™ CSR Initiative

by Latifat Fashina
May 29, 2025
0

In a strategic move to expand financial inclusion in Nigeria, leading mobile banking platform, PalmPay has launched a series of...

Read more
Interswitch Group at 2025 Africa Soft Power (ASP) Summit in Nairobi, Kenya

How Interswitch Group Deepens Homegrown Innovation

May 29, 2025
SANEF and CIBN

SANEF, CIBN Partner to Expand Agency Banking Certification

May 29, 2025
Access Bank BVN and NRBVN

Access Bank Opens NRBVN Registration for Nigerians in Diaspora

May 26, 2025
Nigeriaโ€™s Top 10 Payment Gateway Providers

Nigeriaโ€™s Top 10 Payment Gateway Providers

May 23, 2025
Ope Adeoye, founder of OnePipe | Local Cooperatives

How Automated Payments Can Reshape Savings Beyond Local Cooperatives

May 22, 2025
Next Post
Future of multi-cloud by Samson Aligba -

Securing the Future of AI Integration: Why an Enterprise-Grade Model Context Protocol Framework is Crucial

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms & Conditions and Privacy Policy.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Techeconomy Podcast

Techeconomy Podcast
Techeconomy Podcast

Infowave is brought to you by TechEconomy. Every week we will bring new stories from startups and influencers who are shaping and changing the world we live in. We’ll also bring you reports on topics you should know.

Follow us @techeconomyng for more.

TECH TALK EPISODE 2
byTecheconomy

PRODUCTIVITY AND WORK-Life Balance

TECH TALK EPISODE 2
TECH TALK EPISODE 2
May 22, 2025
Techeconomy
CYBERSECURITY ESSENTIALS
April 24, 2025
Techeconomy
Digital Marketing Trends and strategies for 2025 and beyond
February 27, 2025
Techeconomy
Major Lesson for Techies in 2024 and Projections for 2025
December 6, 2024
Techeconomy
Major Lessons for Techies in an AI-Driven World | Techeconomy Business Series Highlights
November 26, 2024
Techeconomy
Maximizing Profitability Through Seasonal Sales: Strategies For Success
November 8, 2024
Techeconomy
Techeconomy Business Series
October 15, 2024
Techeconomy
PRIVACY IN THE ERA OF AI: GETTING YOUR BUSINESS READY
May 30, 2024
Techeconomy
Unravel the Secrets of Marketing Everywhere All At Once with Isaac Akanni from Infobip | Infowave Podcast Episode 1
February 9, 2024
Techeconomy
The Role of Ed-tech in Life Long Learning and Continuous Education
October 19, 2023
Techeconomy
Search Results placeholder

WHAT IS TRENDING

https://www.youtube.com/watch?v=g_MCUwS2woc&list=PL6bbK-xx1KbIgX-IzYdqISXq1pUsuA4dz

Follow Us

  • About Us
  • Contact Us
  • Careers
  • Privacy Policy

ยฉ 2025 Techeconomy - Designed by Opimedia.

No Result
View All Result
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
      • Accessories
      • Phones
      • Laptop
      • Gadgets and Appliances
      • Apps
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
      • Broadband
    • Mobility
    • Environment
    • Travel
    • Commerce
    • StartUPs
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • Appointment
    • EventDIARY
    • Editorial
  • Apply
  • TecheconomyTV
  • Techeconomy Events
  • BusinesSENSE For SMEs
  • TBS

ยฉ 2025 Techeconomy - Designed by Opimedia.

Translate ยป
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.