Nigeria’s pharmaceutical market is expected to reach $1,839 million in revenue in 2025 at annual growth rate (CAGR 2025-2029) of 6.45%.
However, the country’s pharmaceutical industry faces significant challenges, including high medication costs, counterfeit drugs, poor distribution networks, and limited access to essential medicines, especially in underserved regions like northern Nigeria.
GetMedford, an online pharmaceutical marketplace that connects pharmacies and healthcare providers with a wide range of pharmaceutical products, is tackling these issues head-on by leveraging technology to make quality medications affordable and accessible.
As a fast-growing B2B/B2C pharmaceutical marketplace, GetMedford is transforming the pharmaceutical supply chain—starting from Northern Nigeria—by bridging gaps between suppliers, healthcare providers, and patients.
Fixing Nigeria’s Broken Pharmaceutical Supply Chain
The pharmaceutical supply chain in Nigeria is plagued by several inefficiencies such as high cost of medication, as many Nigerians, particularly low-income earners, struggle to afford essential medicines.
There is also the issue of limited access to quality drugs. In this case, patients in rural areas often lack access to pharmacies that stock genuine medications.
Counterfeit drugs – fake and substandard medicines pose serious health risks and this could be linked to fragmented supply chain where small pharmacies and hospitals find it difficult to source medications at competitive prices.
Then, inefficient logistics leading to delays or unreliable delivery of drugs leads to stock shortages in many health facilities.
GetMedford’s Solution: A Tech-Driven Approach
Adamu Ahmad Muhammad, the founder/CEO of GetMedford told Techeconomy that the startup has rolled out a seamless online pharmacy for B2C customers.
“GetMedford operates an online Marketplace where individuals can order genuine medications and have them delivered swiftly. This eliminates the need to visit multiple pharmacies searching for affordable and authentic drugs”.
A Marketplace for B2B Customers
Continuing, Adamu said, “Hospitals, pharmacies, and other healthcare providers struggle with sourcing affordable medications. GetMedford’s B2B platform provides them with bulk purchase options at competitive prices; a reliable supply chain for quality-assured drugs including fast and efficient logistics support.”
Affordable Medication for Low-Income Earners
“By cutting out unnecessary middlemen and leveraging bulk purchasing power, GetMedford makes medications more affordable for patients with chronic diseases and those from low-income backgrounds.”
Technology-Enabled Supply Chain Optimization
“GetMedford integrates business management tools into its platform, helping pharmacies and hospitals to track inventory efficiently; reduce stockouts and waste; automate order processing, and access real-time price comparisons.”
Ensuring Drug Authenticity and Compliance
He added that through partnerships with licensed manufacturers and verified distributors, GetMedford guarantees that every medication sold is NAFDAC-approved and meets the highest safety standards.
Why Northern Nigeria?
“The North has some of Nigeria’s highest healthcare access challenges, with rural communities often traveling long distances to find essential medicines.
“GetMedford strategically started in Yola, the capital city of Adamawa state to address urgent healthcare gaps in the Northeast, ensuring that no patient is left without the medication they need”, he told Techeconomy.
Impact and Growth
So far, GetMedford has achieved over 1,200 B2C customers ordering medicines online; 100+ B2B clients (hospitals & pharmacies) benefiting from wholesale pricing, and expansion across Northern Nigeria through strategic partnerships and logistics networks.
The Future of GetMedford
Looking ahead, Adamu Ahmad Muhammad said GetMedford aims to expand into more Nigerian states, reaching millions of patients; strengthen partnerships with pharmaceutical manufacturers; introduce AI-driven demand forecasting to prevent medication shortages, and enhance delivery speed through innovative logistics solutions.
“By leveraging technology and optimizing the supply chain, GetMedford is solving one of Nigeria’s biggest healthcare challenges—making quality medications accessible and affordable.
As the company scales across Nigeria, it remains committed to improving health outcomes, empowering pharmacies and hospitals, and transforming the pharmaceutical landscape”.
You can download the app here.
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