• About
  • Advertise
  • Careers
  • Contact Us
Sunday, June 22, 2025
  • Login
No Result
View All Result
NEWSLETTER
Tech | Business | Economy
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
    • Mobility
    • Environment
    • Travel
    • StartUPs
      • Chidiverse
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • EventDIARY
    • Editorial
    • Appointment
  • TECHECONOMY TV
  • Apply
  • TBS
  • BusinesSENSE For SMEs
  • Chidiverse
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
    • Mobility
    • Environment
    • Travel
    • StartUPs
      • Chidiverse
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • EventDIARY
    • Editorial
    • Appointment
  • TECHECONOMY TV
  • Apply
  • TBS
  • BusinesSENSE For SMEs
  • Chidiverse
No Result
View All Result
Tech | Business | Economy
No Result
View All Result
ADVERTISEMENT
Home Economy Finance

Global Advertising Revenue to Reach $989.8 Billion in 2024 | Surpass $1.1 Trillion in 2025

by Joan Aimuengheuwa
December 9, 2024
in Finance
0
Global Advertising Revenue to Reach $989.8 Billion in 2024 Surpass $1.1 Trillion in 2025
Source: Pixabay

Source: Pixabay

UBA
Advertisements

The global advertising market is projected to reach $989.8 billion in 2024 and surpass $1 trillion by 2025, exceeding previous expectations.

According to the 2024 Global Midyear Advertising Forecast, the increase is attributed to higher digital advertising spend, recovery in key markets like China, and the growing influence of automation and other technologies. 

The growth forecast for 2024 has been revised upwards to 7.8%, a jump from the previous estimate of 5.3%.

The United States and China are the main drivers of the industry’s expansion, together contributing over half of the global advertising revenue. In 2024, the U.S. market is forecast to generate $365.9 billion, a 5.8% rise from the previous year. 

Meanwhile, China’s revenue is projected to grow to $199.4 billion, surpassing earlier expectations.

These two countries alone will account for an incremental $44.5 billion in 2024, dwarfing the combined growth of $27.5 billion from all other markets. Excluding the contributions of the U.S. and China, global advertising growth for 2024 is estimated at 6.9%.

Digital Advertising

Digital advertising continues to account for an estimated 73% of total revenue by the end of 2024. This trend is expected to continue, with digital platforms —including streaming services and online publications — projected to capture 82% of the market by 2025. 

The segment is forecast to grow 12.4% in 2024 and 10% in 2025, far outpacing traditional formats such as print and radio.

While television, including streaming services, is projected to grow at 2.4% on a compound basis through 2029, print advertising is set to decline further, with global revenues expected to drop by 4.5% in 2024 and 3% in 2025. Audio advertising is predicted to remain stagnant over the same period.

Regional Highlights

China is expected to see a 13.5% increase in advertising revenue in 2024, reaching $204.5 billion. This growth is partly attributed to initiatives aimed at boosting consumer confidence and spending. 

Meanwhile, the UK, Europe’s largest advertising market, is forecast to grow by 8.3% in 2024, contributing $53.2 billion to global revenues.

Industry Implications

Major digital platforms such as Google, Meta, ByteDance, Amazon, and Alibaba will benefit the most from this growth, collectively capturing more than half of the global advertising revenue. 

These platforms have become integral to both small and large advertisers, offering sophisticated tools that target a wide range of marketing needs.

In contrast, traditional advertising agencies face challenges in capturing a good share of this expanding market, as clients increasingly favour digital platforms. 

Even with economic uncertainties in developed markets like the U.S. and UK, the global advertising sector shows no signs of slowing, underpinned by innovation and changing consumer behaviours.

Nigerian Perspective

In Nigeria, advertising expenditure has mirrored global trends, with companies ramping up their budgets to enhance brand visibility and customer engagement. 

Despite a 35.9% year-on-year growth between 2021 and 2022, spending dipped slightly in 2023 as businesses adopted a more cautious approach due to economic limitations.

Loading

Advertisements
MTN ADS

0Shares
Tags: 2024 Global Midyear Advertising ForecastAlibabaamazonByteDanceChinaDigital Advertisingdigital advertising spendGlobal AdvertisingGlobal Advertising RevenuegoogleMetaUnited States
Joan Aimuengheuwa

Joan Aimuengheuwa

Joan thrives at helping individuals and businesses scale via storytelling...

Next Post
eCommerce: Can Tech Keep Up With Holiday Shopping Pressure?

eCommerce: Can Tech Keep Up With Holiday Shopping Pressure?

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms & Conditions and Privacy Policy.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Recommended

ExxonMobil

ExxonMobil to Invest $1.5 Billion in Nigeria’s Deepwater Sector

2 months ago
Aleph Express in Nigeria

Aleph launches its Proprietary MSMEs solution – Aleph Express – in Nigeria

2 years ago

Popular News

    Connect with us

    • About
    • Advertise
    • Careers
    • Contact Us

    © 2025 TECHECONOMY.

    No Result
    View All Result
    • News
    • Tech
      • DisruptiveTECH
      • ConsumerTech
      • How To
      • TechTAINMENT
    • Business
      • Telecoms
      • Mobility
      • Environment
      • Travel
      • StartUPs
        • Chidiverse
      • TE Insights
      • Security
    • Partners
    • Economy
      • Finance
      • Fintech
      • Digital Assets
      • Personal Finance
      • Insurance
    • Features
      • IndustryINFLUENCERS
      • Guest Writer
      • EventDIARY
      • Editorial
      • Appointment
    • TECHECONOMY TV
    • Apply
    • TBS
    • BusinesSENSE For SMEs

    © 2025 TECHECONOMY.

    Welcome Back!

    Login to your account below

    Forgotten Password?

    Retrieve your password

    Please enter your username or email address to reset your password.

    Log In
    Translate »
    This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.