Google has rolled out an experimental fashion app, Doppl, that lets users see what different outfits might look like on a digital version of themselves.
Available now on iOS and Android, but only in the United States, the app is the tech giant’s latest innovation to blend style and personalisation into everyday tech.
The process involves you uploading a full-body photo of yourself, then feed the app images or screenshots of outfits that catch your eye, maybe something spotted on social media, in a shop window, or on a friend.
Doppl then generates a visual of you wearing the selected look. It goes even further by animating that image into a short video, allowing you to see how the outfit might move with your body.
There’s no need to be a fashion expert or tech-savvy. You can try on anything you like, save your best looks, and share them with friends. Think of it as your personal, portable changing room, one you can access from your phone at any moment of inspiration.
While this isn’t Google’s first time dabbling in virtual try-on tools, it previously introduced the feature through Google Shopping using diverse model bodies, Doppl is different.
This time, the focus is squarely on you. Instead of seeing how a shirt fits on someone who looks nothing like you, you’re seeing it on your own frame, animated and styled.
In a statement posted online, Google said: “We hope Doppl helps you explore your style in new and exciting ways. As a Google Labs experiment, Doppl is in its early days and it might not always get things right. Fit, appearance and clothing details may not always be accurate.”
This caveat is important. Doppl is still a work in progress, and Google is keen to learn from how people interact with the app. It’s also likely that user engagement will feed into future advancements in virtual try-ons or even influence how digital fashion is shaped.
Importantly, the app also represents another route for Google to strengthen its presence in e-commerce and collect insights on how people make shopping decisions. The ease of use, the immersive visuals, and the potential for widespread adoption, all serve to bring Google a step closer to boosting how we shop for clothes.
There’s no official word yet on whether Doppl will expand to other countries, or how the company plans to improve the app based on early feedback. But for now, if you’re in the U.S. and curious about what that new outfit might look like before making a purchase, Doppl is ready for you.
