Writer: EFOSA JUSTIN
The accessories market is an ever-growing market, evolving day by day, driven by innovation, creativity, usability, and affordability.
Oraimo has ticked all the boxes, meeting the requirements to be one of the leading brands in the accessories market. Oraimo has become a household name when it comes to gadgets or accessories.
With various products for various utilities available from Oraimo, it’s safe to say they have taken the accessories market by storm in such a short time.
Oraimo, a subsidiary company of Transsion Holdings, was established in May 2013 by a group of people with the drive to produce innovative and creative smart accessories to meet users’ demands.
Ever since its establishment in May 2013, Oraimo has consistently provided gadget lovers with accessories that meet regular demands while incorporating innovative features.
It is often wondered how Oraimo was able to climb to become one of the top-rated accessories brands, well, with some background checks, we can easily see some of the attributes that have helped put the company at the forefront of the market.
1. Pedigree
Oraimo is from a formidable parent company, Transsion. This is the parent company which has many other subsidiary companies such as Tecno, Infinix, Itel, and Calcare. Transsion is a Chinese company with investments in Africa, Southeast Asia, South Asia, and Latin America. Transsion has dominated the phone market in Africa well enough to have been described as Africa’s largest smartphone company by sales in 2017.
This pedigree already gives Oraimo a good marketing platform to reach gadget lovers far and wide.
Transsion Holdings already gave Oraimo access to the global market, so all they had to do was prove that they should be there.
2. Wide Product Variety
With their numerous variety of products ranging from Bluetooth Audio Speakers, PowerBanks, Smart Watches, Wired and Wireless Earphones, and Headphones, to Cables and Chargers. Oraimo has something for everyone in the market.
3. Competitive Market Price
Oraimo has managed to keep its prices low for customers despite ensuring that quality is not compromised. This affordability makes Oraimo a preferred choice for users when considering an accessory device.
Oraimo has provided accessories of the same utility as other brands yet at a lower cost and they have constantly upgraded their portfolio with more innovative products with little or no price difference.
4. Quality Priority
Quality is a non-negotiable for most gadget users. Irrespective of the price, whether low or high, everyone wants to get the best at the lowest price.
Oraimo understands the importance of quality to gadget users and consistently delivers authentic products that stand out in the market. This focus on quality makes Oraimo easy to sell for retailers.
5. Innovative Progression
Innovation has been a key factor in Oraimo’s growth. It consistently upgrades already existing gadgets by incorporating innovation, following market trends, and meeting end users’ demands.
Consumers always want to see an added feature to their gadgets and Oraimo’s innovative nature has contributed its quota in upholding the interest of users. This innovative approach has made Oraimo a top choice among accessories merchants.
To summarize, Oraimo has significantly impacted the accessories market by consistently producing and supplying innovative, stylish, affordable, and quality accessory gadgets to meet the needs of Techies and gadget lovers. By leveraging the established market influence of its parent company, Transsion, Oraimo has gained widespread dominance in the accessories industry.
