Quick look:
- Over half of Brits (54%)edit their social media posts, with the mean amount of time spent at 2 hours 18 minutes editing per week
- Men spend 11 more minutes editing their social media a week than women, on average
- Brits could save an average of 55 minutes per week, and £812 per year, if they used AI to edit images
- AI expert Christoph C. Cemper gives insight on why using AI can be good for social media
Men spend longer than women editing their social media photos, according to a surprising new study by Adobe Express.
With an average of just over two hours spent per week on social media, and 74% of Brits1 eager to implement AI into their lives, Adobe Express surveyed 2,000 Brits to reveal who spends the longest online, alongside how they can save time on their social profiles by utilising AI.
Which Brits spend the longest editing their social media posts?
On average, Brits spend 2 hours and 18 minutes per week editing social posts and images, with the most common time spent being between one to three hours (20% of Brits).
Men are more likely to spend longer editing their personal feeds than women, at a mean of 2 hours 23 minutes a week. Women spend 11 minutes less per week, at an average of 2 hours 12 minutes.
However the biggest editors, spending 2 hours 26 minutes on average, are those between 16-24 years old.
Adobe Express next looked at how much time and money Brits could save by using AI to help edit their social media posts.
To do this, they utilised the average time spent editing and the time using AI could save, to calculate what this would equate to in monetary savings, based on a median wage.
How much Brits could save using AI to edit their social media
For the full dataset, please view here.
With men spending 11 more minutes editing online, using AI could benefit them most as they could save a whopping £186 more than women, based on a median minimum wage of £17.22 resulting in an average annual saving of £895.
A quarter (25%) of men revealed they had tried AI to help their social media, with one in seven (13%) admitting they would do it again.
Whilst almost one in six (14%) women revealed that they had used the tech tool for their online profiles, and almost a quarter (24%) shared they had never used it, but will be considering it in the future.
Christoph C. Cemper, expert and founder of AI company AIPRM commented:
“Using AI on social media can be a good thing as like every other writing and creative tool, AI can help improve quality and combine a lot of non-obvious inputs. Auto-generated responses such as “Yeah, great posts” as a comment to satisfy social media engagement algorithms are of course just spam, and have been around long before the general public had access to powerful AI models.”
“With AI we’ll see even more and better personalisation, it will lead to a one to one messaging world where every user will get what they’re interested in based on custom AI training. This will also eventually happen to the whole media industry including movies, music and news.”
Three tips to using AI on social media:
- Saving time on content curation
Using AI technology for your social profiles could make tasks quicker, allowing you to automate things such as content creation in a more effective way.
Creating captions can sometimes feel like a mundane, difficult task considering the competitiveness to have the ‘best’ online presence.
Trying to be unique against other creators can take its toll, so why not save yourself time with AI by allowing it to compose catchy captions, posts, hashtags and responses based on your preferences and social plan.
- Upgrading visual content
Upgrade the aesthetics of your feed through your visual content creation – here AI can suggest improvements for your images, graphics and videos to make followers more engaged and interested in what they are seeing.
However, most content created by tools will be robotic, so it is important to give refined details and prompts that ensure it is tailored to your liking. Before publishing, ensure to edit it to provide your final personal touch – this will make it feel more realistic and in turn, increase engagement to your audience.
- Focus on a feed schedule
To save yourself time planning the perfect time to post a picture, AI can create a schedule for you. Some tools are able to examine your followers’ online activities and calculate optimal times to post, meaning your followers will be able to see your activity when they are actively using the social platforms – improving visibility and interaction performance.
You can also track your followers’ usage, to understand their needs and expectations better. Some tools let you know which content receives the best engagement, allowing you to create better content for your audience, and in turn, keeping their loyalty.
