• About
  • Advertise
  • Careers
  • Contact Us
Monday, June 23, 2025
  • Login
No Result
View All Result
NEWSLETTER
Tech | Business | Economy
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
    • Mobility
    • Environment
    • Travel
    • StartUPs
      • Chidiverse
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • EventDIARY
    • Editorial
    • Appointment
  • TECHECONOMY TV
  • Apply
  • TBS
  • BusinesSENSE For SMEs
  • Chidiverse
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
    • Mobility
    • Environment
    • Travel
    • StartUPs
      • Chidiverse
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • EventDIARY
    • Editorial
    • Appointment
  • TECHECONOMY TV
  • Apply
  • TBS
  • BusinesSENSE For SMEs
  • Chidiverse
No Result
View All Result
Tech | Business | Economy
No Result
View All Result
ADVERTISEMENT
Home How To

How to Give Your Retail Store a Competitive Edge

by Joan Aimuengheuwa
December 15, 2022
in How To
0
Retail Store
Retail showroom

Retail showroom

UBA
Advertisements

Sarah Moseley, head of vertical solutions and business development, retail and consumer goods at BT, shares her insights on how retail and consumer goods businesses can strategically leverage their digital transformation ambitions to retain consumer loyalty, and empower consumer purchasing decisions and repeat business.

=======

By supporting real-time decision-making, combining edge computing with digital signage improves the customer experience and boosts sales.

Although in-store purchases continue to make up the bulk of retail sales, a tightening economic situation means it’s essential to maximise every opportunity to make a sale once a customer reaches your door.

We also know that brick and mortar stores remain the heartland of retail sales in South Africa, even though 68% of local consumers are shopping more online since the pandemic.

Deloitte has found that the focus will increasingly turn towards an omni-channel shopping experience to still cater for the sizeable ‘offline’ market in the country. It is therefore important for retailers to extract maximum value from every store.

Digital Signage for a retail store
Advertisements
MTN ADS
Digital Signage for a retail store – Source: Pickcel

A digital signage solution powered by edge computing uses real-time decision-making to attract, convert, and retain retail customers.

Grasp a competitive edge

Edge computing is transforming retail, one store chain at a time. Effectively, it keeps data processing closer to where the data is generated, and this reduces latency and delivers almost instantaneous results.

This means that stores can respond to customers in the moment – tailoring experiences, building loyalty, reducing friction, and proactively trouble shooting.

Digital signage is flexible enough to support a customer who wants to be in and out quickly, as well as one who wants to browse and enjoy.

Edge computing turns digital signage into a vibrant, responsive tool that makes central management and control easy, with the ability to change displays across the chain at the touch of a button. It also refines how you engage with customers, unlocking service capabilities that depend on rapid responses.

This is crucial in an ultra-competitive environment where customer expectations are sky high. Research shows that South African retail customers are more price-conscious and value-seeking than many other markets.

This results in them being less brand loyal as they shop for specials. To restore loyalty in this segment requires the retailer to identify meaningful touch-points that engage with customers in the ways they prefer.

Use edge computing technology to attract customers’ attention

Digital signage powered by edge computing is an effective way to create an impact. Imagine a striking video wall of moving images in your window enticing customers in off the street.

And why not bring video cameras into your edge computing solution so your displays can change to reflect the demographic profile of passers-by?

Or respond to weather variations so, if it’s pouring with rain, you showcase umbrellas, and if it’s a sunny day you feature swimwear.

Once inside the store, digital signage can take on a guiding role, drawing customers towards displays and then providing interactive information as they touch the items. It’s an opportunity to educate and influence by sharing product features, providing comparisons to cross-sell and up-sell, and telling your brand story.

Interestingly, the screens don’t have to be large to be effective. Tablet-sized screens positioned strategically at key point of sale positions are equally as capable of moving a customer closer to a purchase – whether it’s planned or not.

All retailers want to increase basket size and this last-minute messaging can inspire people to buy products they may not have considered unless they saw certain signage.

Edge computing empowers retail customers

Digital signage boosts customers’ control over their in-store experience, removing the need to get a sales associate’s attention. With the rapid flexibility that local processing provides, edge-based signage can signpost key areas like pay and information points – and react to real-time fluctuations in availability, highlighting the shortest queue, for example.

Backed by edge computing, digital signage can also support self-service functions, like check-ins for loyalty coupons and promotions, requesting order pick-ups or finding out the store’s policies.

Plus, empowering customers is a proven way of building brand loyalty and a willingness to visit again. Digital signage lets you promote offers and discounts, capture customer feedback, and share relationship-building messages such as thanking them for their custom.

Loading

Author

  • Joan Aimuengheuwa
    Joan Aimuengheuwa

    Joan thrives at helping individuals and businesses scale via storytelling...

    View all posts
0Shares
Tags: digital signageRetailretail store
Joan Aimuengheuwa

Joan Aimuengheuwa

Joan thrives at helping individuals and businesses scale via storytelling...

Next Post
NCC-CSIRT warns about Schoolboy Bully

NCC-CSIRT: "Schoolyard Bully" Malware Hit over 300,000 Android Devices

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms & Conditions and Privacy Policy.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Recommended

MTN Champs to hold Uyo -

Uyo Gears Up for MTN CHAMPS Grand Finale

2 months ago

B2B e-Commerce: Fostering Sales, Distribution with Data Analytics

3 years ago

Popular News

    Connect with us

    • About
    • Advertise
    • Careers
    • Contact Us

    © 2025 TECHECONOMY.

    No Result
    View All Result
    • News
    • Tech
      • DisruptiveTECH
      • ConsumerTech
      • How To
      • TechTAINMENT
    • Business
      • Telecoms
      • Mobility
      • Environment
      • Travel
      • StartUPs
        • Chidiverse
      • TE Insights
      • Security
    • Partners
    • Economy
      • Finance
      • Fintech
      • Digital Assets
      • Personal Finance
      • Insurance
    • Features
      • IndustryINFLUENCERS
      • Guest Writer
      • EventDIARY
      • Editorial
      • Appointment
    • TECHECONOMY TV
    • Apply
    • TBS
    • BusinesSENSE For SMEs

    © 2025 TECHECONOMY.

    Welcome Back!

    Login to your account below

    Forgotten Password?

    Retrieve your password

    Please enter your username or email address to reset your password.

    Log In
    Translate »
    This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.