Article Written by: Kenneth Horsfall
Using videos to sell products or services is an effective and proven way to increase conversions and revenue.
Studies have shown that people who watch a video about a product are more likely to buy it than people who don’t. Additionally, videos can attract more customers by providing information that text and images cannot.
When it comes to using videos to sell, the key is to create compelling and informative content that engages viewers and encourages them to take action.
Here are six tips to help you get started How to use videos to sell faster:
1. Utilize the Power of Storytelling
A great way to make your video stand out is to tell a story. This can be done by using a combination of visuals and narration to illustrate how your product or service can benefit viewers. By bringing the story to life, you engage viewers and increase their interest in what you’re offering.
2. Showcase Your Product or Service
Another effective way to use videos to sell is to showcase your product or service. Show viewers what your product looks like in action, or provide a demonstration of how it works.
This will give viewers a better understanding of what your product or service is all about, and make them more likely to purchase.
3. Create a Series of Videos Rather than creating one long video
consider creating a series of shorter videos that focus on specific aspects of a product or service. For example, if you’re selling a new smartphone, you could create one video that focuses on the design and features, another video that focuses on the camera, and another video that focuses on the battery life.
4. Showcase Customer Reviews
Word-of-mouth marketing is one of the most effective ways to promote a product or service. Showcasing customer reviews in a video can help to build trust with potential customers and encourage them to purchase.
You can also use customer reviews to highlight any unique features or benefits of the product or service.
5. Establish yourself as a thought leader
If you want to sell more content, position yourself as a thought leader.
Establishing yourself as an expert on specific topics within your industry or niche is critical when it comes to credibility.
Remember that stat I referenced earlier about people dropping everything to watch a new video from their favorite channel?
That’s a strong foundation of loyalty built on two main things:
- Entertainment
- Knowledge
If you can provide the most informative how-to style content for your subscribers by building a thought-leader foundation, you can get tons of traffic.
And as with anything, you need to make it entertaining enough for someone to stick around.
Becoming an industry expert or thought leader isn’t always an easy task.
But one of the best ways to do it is by consistently posting video content on particular subjects and provide actionable content.
6. Include a Strong Call to Action
The most important part of any video is the call to action. This is the part where you instruct your viewers to take action, such as signing up for your newsletter, visiting your website, or purchasing a product. Your call to action should be clear and concise so that viewers know exactly what they need to do.
Finally, you’ll need to decide how to distribute your video.
This will depend on your budget and the platforms you want to use. Popular options include YouTube, Vimeo, and social media. You may also want to consider paid advertising, as this can help you reach a wider audience and ensure that your video is seen by the right people.
Conclusion
Videos are a powerful way to market your product or service and can be used to attract customers and increase sales.
By following the steps outlined in this article, you can create videos that will engage potential customers and increase conversions. With the right strategy and execution, you can use videos to sell faster and more effectively.
About the writer:
Kenneth Horsfall is the creative director and founder of K.S. Kennysoft Studios Production Ltd fondly called Kennysoft STUDIOs. Kennysoft STUDIOs is a Nigerian Video and Animation Production Studio. And also, the founder and lead instructor at Kennysoft Film Academy. He can be reached via director@kennysoftstudio.com.
Destiny Eseaga