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Home TechTAINMENT

inDrive: From Startup to Unicorn, An Epic Journey Told through Individual Narratives

... the INNER DRIVE

by Peter Oluka
May 2, 2024
in TechTAINMENT
1
Arsen Tomsky, the founder and CEO of inDrive
Arsen Tomsky, founder and CEO of inDrive ̸´´ÒµµçÕÙ³µ

Arsen Tomsky, founder and CEO of inDrive ̸´´ÒµµçÕÙ³µ

UBA
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inDrive became a unicorn company in early 2021 after raising $150 million in investment from Insight Partners, General Catalyst, and Bond Capital, which valued the company at $1.23 billion.

inDrive movie
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But, how does a startup, founded far from the advantages and resources of the world’s tech hubs, go on to reach unicorn status?

And more deeply, just how far can the drive for meaning and purpose ultimately take you?

The inDrive documentary sets out to answer these questions.

In an exclusive premier on Wednesday in Lagos, Nigeria, the inDrive documentary offered audiences a rare glimpse into the heart and soul of the company, with never-before-seen footage and candid stories from the individuals at inDrive’s roots, including Arsen Tomsky, the founder and CEO.

This special content dives deep into their initial vision and the philosophy fueling inDrive.

Viewers will be treated to insightful moments and pivotal turning points that have never been shared publicly, shedding light on the profound impact inDrive has had on communities.

Far from being a run-of-the-mill corporate film, this narrative delves deep into the butterfly effect of positive impact, illustrating how inDrive’s initiatives have rippled through communities, creating waves of change that extend far beyond their initial touchpoints.

In the frozen Yakutsk winter, a group of people band together against the unfair price collusion of taxi companies that leaves people stranded in the cold.

One of them starts a social media group where people can request and offer rides, negotiating prices on their own terms.

It’s a simple enough idea, but it carries the potential to be revolutionary. From this frozen seed, a collective stance against injustice, inDrive takes root.

Today, the company has grown to become the world’s second largest ride-hailing app, operating in over 700 cities in 46 countries, fuelled by deep-seated ideals and ambitions that extend far beyond profit.

inDrive wants to reimagine capitalism, no less: to put people back in control, restore their freedom to choose, and so make their lives better.

Among the heartwarming tales shared, the film follows the journey of Obadiah, a Nigerian boy once enveloped in the despair of his surroundings.

inDrive’s Beginit initiative is now paving the way for a brighter future for him and many others.

inDrive movie premiere
L-r: Dan McCain, director of Production, inDrive Local Story; Victor Nwaokoro, BeginIT instructor; Obadiah Iko, BeginIT participant; Timothy Oladimeji; senior business development representative, inDrive, and Adebayo Olusoji, director of Public Transport & Commuter Services, Lagos State, during the private screening of Inner Drive documentary held in Lagos yesterday.

Reflecting on the film and its message, Arsen Tomsky, inDrive’s founder and CEO, said:

“We should focus on the path, on the journey. And if you do something important for you, that is very meaningful for you, and you develop an external environment during that journey, you are getting more and more with each step. And that is something which nobody can take from you. Even if you don’t reach a peak, you will have something available to you.”

The production is directed by Lagos/Nairobi-based, Emmy Award winner Dan McCain, and Greekproducer and editor Theo Papadoulakis, each renowned for their individual talents in portraying everyday individuals facing remarkable situations.

Dan is a prolific Pan African filmmaker who specializes in locally relevant and impactful storytelling, while Papadoulakis, recognized with over 70 international accolades, particularly excels in showcasing the resilience of the human spirit.

“In making this film with inDrive, we hope to honour the resilience and determination of individuals whose dreams lead to something profound. It’s a privilege to be part of a multi-country international production, collaborating with other talented directors, where we weave together inspiring narratives that add to the epic tale of human potential,” said Dan McCain

Person by person, the documentary tells inDrive’s story. From the remarkable individuals in Nigeria, Indonesia, Mexico and beyond, who use the ride-hailing app to take control of their futures, to the communities who take their chance to move forward.

From Arsen Tomsky, the company’s visionary CEO, who overcomes challenges both personal and social to take an idea to the world, to the employees who come on board to help inDrive evolve and grow, fuelled by shared values and a common goal.

It’s an epic journey, told by connecting people around the world. And it’s far from over.

Watch the inDrive movie here.

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Author

  • Peter Oluka
    Peter Oluka

    Peter Oluka (@peterolukai), editor of Techeconomy, is a multi-award winner practicing Journalist. Peter’s media practice cuts across Media Relations | Marketing| Advertising, other Communications interests. Contact: peter.oluka@techeconomy.ng

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Tags: Arsen TomskyDan McCaininDrive
Peter Oluka

Peter Oluka

Peter Oluka (@peterolukai), editor of Techeconomy, is a multi-award winner practicing Journalist. Peter’s media practice cuts across Media Relations | Marketing| Advertising, other Communications interests. Contact: peter.oluka@techeconomy.ng

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