In the fast-moving world of African fintech, few startups are making as much noise as Bujeti, a spend management platform helping African businesses automate financial workflows, control budgets, and make smarter payment decisions.
Since its launch, Bujeti has been embraced by fast-growing startups, scaling SMEs, and enterprise teams across Nigeria.
We sat down with Achille Arouko, co-founder and CEO of Bujeti, to discuss the company’s evolution, key growth levers, and what’s next. Excerpt:
TE: What inspired Bujeti, and what gap is it solving in the market?
Achille: We noticed how many African businesses still manage spending manually. Excel sheets, WhatsApp approvals, siloed bank transfers.
It slows teams down and increases financial risk. We built Bujeti to simplify this.
Our platform automates expense tracking, budget controls, payment approvals, and even vendor payouts in one system that anyone can use, even if they’re not finance-savvy.
TE: Bujeti seems to be gaining serious traction. What’s driving your recent growth?
Achille: Several things. First, timing. We’re solving a real pain point in a climate where businesses are being asked to do more with less. Second, we’ve built a strong product that’s actually being used. But beyond that, we’ve made strategic moves to strengthen our team and execution.
For example, we brought on Edidiong Ekong as a Marketing Advisor earlier this year. He’s been an incredible asset. His ability to bring structure to growth, focus our messaging, and align our teams around performance has been a game changer.
He understands how to scale responsibly, not just chasing numbers but setting up systems that grow with you. That’s had a massive impact on how we go to market.
TE: What kind of companies are adopting Bujeti right now?
Achille: Mostly fast-growing teams. Startups, fintechs, agencies. These are businesses with distributed teams and rising transaction volumes that need better visibility and control. They love how Bujeti gives them real-time oversight of what’s being spent, by who, and why. It removes bottlenecks and builds trust between finance and operations.
TE: You’ve been growing quickly. How are you thinking about scale?
Achille: We’re scaling with intent. That means doubling down on what works and staying close to our users.
Our focus is on product-led growth, building in features that drive adoption organically. But also bringing in seasoned operators like Edidiong who’ve done this before and can help us avoid common mistakes.
TE: What’s next for Bujeti in the coming months?
Achille: We’re expanding into more markets, rolling out new integrations, and deepening our analytics offering. Spend management is just the start. We see ourselves becoming the financial operating system for African businesses. Handling everything from budgeting and vendor payments to cash forecasting and compliance. There’s still a lot to do, but we’re excited about the path ahead.
With a clear problem, strong traction, and an experienced team behind it, Bujeti is well positioned to become one of the defining fintech players in Africa. And if CEO Achille Arouko’s clarity is anything to go by, the company’s growth story is only just beginning.
