Instagram has reached a historic milestone, crossing 3 billion monthly active users worldwide.
The announcement was made by Adam Mosseri, head of Instagram, who described it as a major moment for the platform and its global community, just as Instagram approaches its 15th birthday.
Since its launch in 2010, Instagram has grown from a simple photo-sharing app into one of the world’s most influential platforms for creativity, culture, and connection.
Whether it’s sharing memes with friends in DMs, discovering new trends through Reels, keeping up with creators, or showcasing personal creativity, Instagram has continued to evolve while staying true to its mission of bringing people closer together.
“Instagram has always been about creativity,” Mosseri noted. “This milestone reflects the billions of people who come to Instagram every month to connect, express themselves, and discover what inspires them.”
What’s Next for Instagram?
As it celebrates this achievement, Instagram is also looking ahead, rolling out new features designed to give users more control and a better experience.
Here are some updates to expect in the coming months:
- More Control Over Reels: Users will soon be able to tell Instagram what topics they want to see more or less of, creating a more personalized feed.
- Simplified Navigation: A cleaner layout will allow easy swiping between the Home feed, Reels, and Messages, making discovery and communication smoother.
- Reels-First Experience: Instagram is testing a Reels-first mobile design in India and South Korea, two of its most vibrant communities. The update lets people dive straight into entertaining content while still offering a dedicated “Following” tab to catch up on posts from friends and favorite creators. Interestingly, this test looks very similar to Instagram’s new iPad experience, and insights from these countries will shape future global rollouts.
What this means for Instagram
Crossing 3 billion monthly users not only cements Instagram’s place as one of the largest social platforms on the planet, but also underscores how deeply it has embedded itself into everyday life, spanning cultures, age groups, and interests.
As the platform heads into its 15th year, its focus remains clear: empowering creativity and connection on a global scale.
