In a landmark move marking its 10th anniversary, Upticomm Marketing Company, in partnership with the Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR), has announced the transformation of its flagship training event, the Lagos Digital Public Relations Summit, into the Nigeria Digital Public Relations Summit.
This evolution reflects a decade of pioneering digital PR education and innovation, expanding the Summit’s influence beyond Lagos to establish it as Nigeria’s foremost platform for digital public relations excellence.
Speaking on the milestone, Segun McMedal, the president of Upticomm Marketing Company, stated:
“The Nigeria Digital Public Relations Summit is a testament to how far we’ve come in the last ten years. This transformation is about scale, impact, and inclusivity – creating a truly national platform that reflects Nigeria’s leadership in Africa’s digital PR space. As we enter this new era, our goal remains to empower PR professionals with the tools, insights, and strategies needed to thrive in a digital-first world.”
Echoing this sentiment, Comfort Obot Nwankwo, the chairman of Lagos NIPR, added:
“This strategic rebranding strengthens Nigeria’s position as a hub for digital PR excellence in Africa. It opens doors to stronger global collaborations and partnerships, attracting international participants eager to engage with Nigeria’s dynamic communications industry.”
The transition to the Nigeria Digital Public Relations Summit is a strategic response to global best practices, ensuring stronger brand recognition, increased visibility, and broader stakeholder engagement. This evolution not only amplifies Nigeria’s influence in the digital PR ecosystem but also enhances the event’s searchability and appeal to sponsors, media partners, and key industry players.
More than a name change, this marks the next chapter in a decade-long journey of innovation, knowledge-sharing, and professional growth.
Since its inception in 2016, the Summit has set the benchmark for digital public relations in Nigeria—shaping industry standards, driving thought leadership, and equipping professionals with the expertise to navigate an ever-evolving communications landscape.
