In an era where the corporate reputation of brands can be reshaped in 280 characters, one name stands out among Nigeria’s new generation of strategic communicators, Dr. Lakinbofa Goodluck.
Recently named to the GLG PR Power List 2025 in partnership with The Guardian Newspapers, Lakinbofa’s rise to prominence is more than a career milestone; it’s a testament to the quiet, consistent power of thoughtful storytelling, strategic alignment, and media fluency.

As the Public Relations Manager at MTN Nigeria, the nation’s largest telecom operator, Lakinbofa operates at the intersection of corporate strategy, public perception, and digital influence.
From investor relations to crisis communication, from policy advocacy to brand positioning, his voice and vision help shape how MTN connects with over 90 million subscribers, policymakers, and the media.
But Lakinbofa’s journey into the heart of corporate communication was forged at the confluence of media curiosity and analytical thinking. With a professional foundation rooted in strategic communication, public affairs, and stakeholder engagement, his approach is holistic.
He understands that every press release is more than news, it’s a signal. Every campaign is more than visibility, it’s a narrative of trust.
A Voice in the Room, a Presence in the Market
Those who have worked with Lakinbofa describe him as deliberate, introspective, and remarkably clear-headed under pressure.
His style is not loud, it’s layered, evidence-based, and future-facing. Whether he is aligning MTN’s messaging with national economic priorities or managing sensitive communication during digital disruptions, Lakinbofa exhibits a rare blend of tactical precision and empathy-driven storytelling.
In recent years, as MTN has expanded its role from telecoms provider to digital enabler, launching initiatives in fintech, digital education, and cloud infrastructure, Lakinbofa’s ability to translate technical impact into public understanding has been vital.
His media strategies go beyond promotion, they cultivate public trust and regulatory goodwill.
Beyond the Brand: A Mind in Motion
What truly sets Lakinbofa apart is his enduring curiosity and thought leadership across the broad spectrum of media and communication.
His intellectual interests span policy communication, political economy, digital transformation, and the evolving architecture of public trust.
He is as comfortable dissecting the future of artificial intelligence in media as he is evaluating the cultural dynamics of brand perception in emerging markets.
His LinkedIn reflections, often shared in carefully worded posts, show a professional constantly in conversation, with himself, with the industry, and with the evolving expectations of a digital public. It’s no surprise that colleagues and younger practitioners often look to him for mentorship and strategic insight.

A Well-Deserved Spotlight
Being listed on the GLG PR Power List 2025 places Lakinbofa in the league of Nigeria’s top communicators, those who not only manage reputations but shape how society interprets the role of business in national development. For him, it’s not just a title; it’s validation of a communication style that is calm, intentional, and trusted.
As Nigeria’s business landscape continues to evolve, driven by technology, youth demographics, and global shifts, professionals like Lakinbofa Goodluck are becoming indispensable.
They don’t just represent brands; they help build bridges between organisations and society, between data and dialogue, and between visibility and value.
“PR is no longer just about managing stories, it’s about enabling clarity in complexity,” , Dr. Lakinbofa once shared at a media engagement session. With leaders like him behind the scenes, Nigeria’s corporate sector is in good hands, and good voice.