Landbase has acquired Adauris, a specialist in content-driven lead generation, to boost its inbound marketing capabilities and unify them with its outbound automation tools.
The acquisition follows Landbase’s $30 million Series A funding and is another step in its bid to dominate the go-to-market (GTM) technology space.
Adauris is known for building intent signal systems that help B2B companies identify and convert high-intent leads through distributed content. Its tools have reached over 10 million impressions monthly and identified more than 45,000 potential prospects daily.
According to Landbase Chief Executive Daniel Saks, “We’re building the future of GTM: intelligent, connected, and deeply multimodal.”
He described the integration as a key driver for the company’s “Vibe AI” vision, a software approach that allows users to express marketing goals in plain language, leaving execution to intelligent systems without the need for complex interfaces or manual processes.
With this deal, Landbase gains an experienced founding team:
- Logan Underwood, former Adauris CEO, will lead partnerships and oversee collaborations with agencies.
- Tina Haertel, former COO, will direct inbound marketing product development.
- Griffin Cook, former CTO, will head engineering for the inbound product line.
Former Adauris CEO, Underwood said, “We joined Landbase because it’s solving a critical market pain point: providing a unified approach to GTM, and combining inbound and outbound into single omni-channel campaigns. We saw the power of Landbase as a customer and a partner, and the impact is undeniable.”
The Adauris team has already contributed to Landbase’s first inbound-focused feature, a LinkedIn thought leadership posting tool. It allows GTM teams to publish signal-based content, track real-time buyer engagement, and strengthen market presence directly from the platform.
Haertel noted, “Everyone wants more visibility, but most teams don’t know what to say or who’s listening. This feature makes it easy to publish with purpose and connect content to demand, and it’s just the beginning of Landbase’s inbound roadmap.”
Landbase plans to expand its inbound offering with more publishing channels, deeper engagement analytics, and automated signal-based content creation, positioning itself as a central operating system for GTM.
