On October 16th, 2021, the Leverage Online Marketing Training event took place at the Oriental Hotel, Victoria Island-Lagos.
The event was designed to help businesses leverage digital skills and tools to grow and scale significantly, and it was a huge success, with over 200 attendees.
The event featured four notable speakers with the convener, each with extensive experience in online marketing and business growth.
George Omoraro, a renowned digital marketing strategist, Padebi Ojomo, a social media marketing expert, Osundare Damilare, a brand influencer and e-commerce specialist, and Boluwatife David, a digital marketing consultant, all shared their insights on how to effectively leverage online marketing tools to achieve business growth and success.
George Omoraro, the first speaker, spoke about the importance of creating effective marketing strategies that resonate with the target audience.
He emphasized the need for businesses to adopt data-driven approaches in their marketing efforts to achieve measurable results.
He also discussed the importance of understanding the target audience, their preferences, and their behaviours to create marketing messages that resonate with them.
According to Omoraro, businesses should use data analytics to identify the most effective marketing channels and messages, and then use this data to create targeted marketing campaigns that produce the best results.
Padebi Ojomo, the second speaker, focused on the role of social media in business growth for small businesses.
She shared tips on how to create engaging content, build a strong online presence, and leverage social media platforms to drive traffic and increase sales.
Padebi stressed the importance of using social media to build relationships with customers, create conversations around products and services, and gather feedback that can be used to improve the customer experience.
She also discussed the importance of consistency in social media messaging, ensuring that brand values and messages are consistent across all channels and platforms.
Osundare Damilare, the third speaker, talked about the opportunities and challenges in the e-commerce industry. He shared insights on how to build successful e-commerce businesses, including how to optimize product listings, create effective marketing campaigns, and provide excellent customer service.
Damilare emphasized the importance of creating user-friendly e-commerce websites that are easy to navigate, have clear product descriptions, and offer secure payment options.
He also discussed the importance of building a robust supply chain and using analytics to track and improve sales and customer retention.
Boluwatife David, the final speaker, shared insights on how to effectively use search engine optimization (SEO) to improve online visibility and drive traffic to websites.
He emphasized the importance of using relevant keywords, creating high-quality content, and building quality backlinks to improve search engine rankings.
David also discussed the importance of mobile optimization, ensuring that websites are optimized for mobile devices and are easy to navigate on smaller screens.
He advised businesses to stay up to date with the latest SEO trends and algorithm changes to stay ahead of the competition.
The event was a huge success, with attendees praising the quality of the presentations and the knowledge gained. Many attendees expressed their appreciation for the practical insights shared by the speakers, stating that they would be implementing them in their businesses.
One attendee, Jumoke Adekunle, who runs a small online store, said, “I found the event very informative, and I learned a lot about how to effectively use social media and SEO to grow my business. The speakers were knowledgeable and provided practical insights that I can use to improve my marketing strategies.”
Another attendee, Chidi Okoro, who runs a digital marketing agency, said, “The event was a great opportunity to network with other business owners and learn from industry experts. The speakers provided valuable insights that will help us to better serve our clients and achieve greater success.”
Overall, the Leverage Online Marketing Training event was a resounding success. The event was convened and organised by Oluwatosin Emmanuel.
Oluwatosin Emmanuel is a digital marketing professional with over 6years of experience and he is a founder of a Digital Marketing Agency called Dreams Media.
