• Thu. Jun 8th, 2023

Linda Yaccarino | Biography, NBCUniversal, WEF, Media Advocacy, & Twitter

ByPeter Oluka

May 12, 2023
Ictexpo
Advertisements

Who is Linda Yaccarino? The new Twitter CEO

Linda Yaccarino is set to replace Elon Musk as Twitter‘s Chief Executive Officer. She is a longtime NBCUniversal advertising executive

Although at the time of filling this report her LinkedIn Profile reads that Linda is the Chairman, NBCUniversal’s Entertainment Content Business, but it was reported that she resigned from that role Friday morning, a day after Elon Musk Tweeted that he has hired a new CEO for Twitter.

https://twitter.com/TecheconomyNG/status/1656761745539473410

Linda Yaccarino is an American business executive who is currently the Chairman of Global Advertising and Partnerships at NBCUniversal. She is one of the most powerful women in media, and she has been praised for her leadership and innovation in the advertising industry.

Who is Linda Yaccarinon?

63-year-old Linda Yaccarino was born in New York City. She graduated from the University of Pennsylvania with a degree in economics, and she began her career in advertising at J. Walter Thompson.

Career

Yaccarino began her career in the media industry in 1986, when she joined Young & Rubicam as an account executive.

She quickly rose through the ranks, and in 1996, she was named President of the agency’s New York office. In 2000, Yaccarino joined NBCUniversal as President of Advertising Sales. She was promoted to Chairman of Global Advertising and Partnerships in 2018.

She quickly rose through the ranks, and in 2011 she was named chairman of global advertising and partnerships.

In this role, she is responsible for all of NBCUniversal’s advertising sales, including for its broadcast networks, cable networks, and streaming services.

Under Yaccarino’s leadership, NBCUniversal’s advertising business has grown significantly. In 2022, the company generated $13 billion in ad revenue, making it one of the largest advertising sales organizations in the world.

Yaccarino has also been a vocal advocate for the media industry, and she has spoken out on a variety of issues, including the importance of diversity and inclusion in the workplace, the need for better measurement of advertising effectiveness, and the future of the media industry in the digital age.

See also  Bruce Nsereko-Lule Joins Seedstars Africa Ventures as General Partner

Personality

Yaccarino is perceived as a strong advocate for the advertising industry, and she has been a vocal critic of the way that digital platforms have disrupted the traditional advertising model. She has also been a leader in the development of new ways to measure the effectiveness of advertising.

In addition to her work in the advertising industry, Yaccarino is also a member of the World Economic Forum’s Global Agenda Council on the Future of Work. She is also a member of the board of directors of several companies, including the New York Stock Exchange and the National Association of Broadcasters.

Yaccarino is a highly respected leader in the advertising industry, and she is known for her intelligence, her creativity, and her passion for her work. She is a role model for women in business, and she is an inspiration to many.

She has been a strong advocate for the future of work, and she is committed to helping people prepare for the challenges and opportunities of the 21st century.

Linda Yaccarino has been recognized for her work by numerous organizations, including Adweek, The New York Times, and The Wall Street Journal.

Role at the World Economic Forum’s (WEF)

Linda Yaccarino WEF
Linda Yaccarino, member, World Economic Forum’s (WEF) Global Future Council on the Future of Media, Entertainment and Culture

Yaccarino is also a member of the World Economic Forum’s (WEF) Global Future Council on the Future of Media, Entertainment and Culture. She is also a member of the WEF’s Board of Trustees. Yaccarino is a strong advocate for the role of media in society, and she believes that the media can play a vital role in shaping the future of the world.

See also  Nozomi Strengthens Middle East and Africa Team with Key In-Country Appointments

Linda Yaccarino’s accomplishments

  • She is the first woman to lead NBCUniversal’s advertising sales business.
  • She has been named one of the most powerful women in business by Fortune magazine.
  • She is a member of the World Economic Forum’s Global Future Council on the Future of Media, Entertainment and Culture.
  • Linda Yaccarino is a strong advocate for the role of media in society.

She is also a member of the Board of Trustees of the University of Pennsylvania. She is a role model for women in business and an inspiration to many.

What are your expectations from Linda Yaccarino as the new Twitter CEO?

Loading

AIT
Advertisements

Peter Oluka

Peter Oluka is the Editor, TechEconomy. Email: Peter.Oluka@TechEconomy.NG

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.